Taylor Hopkinson | Powered by Brunel

Head of Strategic Marketing - Solar PV

Opportunity for a senior level strategic professional to join a global TOP 5 Solar PV company as Head of Business Development & Market Strategy - North America.


Location : remote , open for business trips ; Or hybrid working in office , Califoania or Ohio


Role & Responsibilities:

* This role will partner with the Head of NA region in spearheading North America market strategy: including marketing implementation, pricing strategy, competitive analysis, due diligence, and project development/deal tracking activities.

* Formulate regional annual marketing promotion strategy, plan and budget. This person will be the regional point person for HQ's strategic projects.

* Reinforce company brand and product messaging in solar conferences, with branding and speaking opportunities; Present company profile and product in local roadshows, forums and customer's events.

* Working with Product Marketing Team to adapt product presentations and content relevant to the Utility segment.

*Managing the Marketing team and ESG team.

* He/she will provide constant guidance to the sales team in terms of deal conversation metrics and other benchmarking activities as compared with other modules suppliers.

* Perform additional assignments as requested.

Knowledge, Skills, and Abilities

* Ability to create instant credibility, generate interest, and articulate/quantify the value proposition.

* Personally able to write effective marketing communications.

* Proven leadership abilities

* Familiarity with public policy for a non-US company

* Ability to analyze a mosaic of information and make strategic recommendations to management.

* Professional, confident, dependable, honest, and energetic.

* Must be self-motivated, detail-oriented, thorough, and customer-oriented.


Qualifications/Required Experience

* Bachelor's degree or above, or equivalent level of training and experience.

* Strong marketing and supervisory experience, preferably in the solar PV industry.

* Knowledge of marketing principles, in particular with B2B Marketing.

*Knowledge in ESG is a huge plus

* Strong verbal, written, and presentation skills, in English.

* Experienced in PV module product promotion preferred, familiar with product process, characteristics, and system application.

* Experience in public speaking and presentations.

* Must be able to effectively prioritize multiple key project efforts.

* Demonstrated computer skills including all MS Office applications.

  • Seniority level

    Director
  • Employment type

    Full-time
  • Job function

    Marketing, Strategy/Planning, and Management
  • Industries

    Appliances, Electrical, and Electronics Manufacturing, Services for Renewable Energy, and Electric Power Generation

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