Manager, Development Marketing

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

The Manager, Development Marketing helps in establishing the marketing and recruitment policies, procedures and systems that drive Franchise Sales. The primary goal is to outfit the Franchise Sales organization with the tools they need to sell franchise development commitments.

As a member of the Franchise Development shared services team, the Manager, Development Marketing will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure our brand franchise leadership ignites the growth of Dine’s portfolio of Brands.

Development Marketing: Facilitate franchise marketing of Applebee’s, IHOP and Fuzzy’s restaurants to deliver against franchise sales objectives.

• Support Sales team in creation of Sales Plans for Applebee’s, IHOP and Fuzzy’s to help attract new franchisee candidates in identified markets
• Manage and retain relationships with PR and Digital Agencies
• Liaison with Corporate Communications on matters involving franchising
• Coordinate and execute Franchise and Real Estate Trade Show participation
• Provide ad hoc presentation and collateral materials for Franchise Development meetings with prospects and franchisees
• Leverage non-paid media, email lists, industry and trade associations to cultivate and generate new leads
• Monitor and analyze campaign performance results, develop & recommend appropriate actions plans to improve return on investment
• Lead and management of 3 franchising websites to keep updated and relevant
• Additional responsibilities as required
• Starting Salary $110,000
  
  

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Additionally, this role should....

• Engage with Brand teams to foster strong business relationships and be an expert on the franchise offering for each of the respective brands.
• Become a trusted advisor to the Franchise Sales Leads that are supported.
• Foster a Team culture.
  
  

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

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