This range is provided by TikTok. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$98,000.00/yr - $180,000.00/yr
Responsibilities
About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Team In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.
The Marketing Content Strategist will be a key player in developing scaled marketing materials, from thought leadership to foundational guidance, focusing on delivering strategic and creative best practices to educate global gaming clients HOW they can succeed with Gaming on TikTok. They serve as strategic advisors to the business and structured in a way that will enable teams to influence and drive as much impact as possible.
Responsibilities - Own core content creation, and partner with GBM functions on the executions and outputs to take this to market at scale. - Identify and work with industry partners, external & internal, to validate and promote thought leadership at scale. - Key player in building and managing compelling event agendas and programs for in-person events, webinars, and thought leadership , including crafting session topics and descriptions, and brainstorm innovative session formats to captivate and engage event attendees and audiences. - Work with leadership to translate research studies, trend reports and solution sets into relevant external key messages which drive adoption across industry events, partner meetings and other high profile engagements. - Works closely with regional and global stakeholders to set and drive the business agenda, taking input from MarSci, PSO and Global Teams and translating it into tangible and actionable assets that can be deployed and redeployed across a variety of audiences, from the global gaming industry at scale, internal sales teams and agency partners. - Identifying potential thought leadership partners to amplify content, overseeing the planning, execution, and performance. - Partner closely with the GBM Global Gaming Go-To-Market team functions and external production partners (Brand Studio, PR, Marcomms, etc) to ensure that marketing ideas are executed and adopted seamlessly - throughout internal social, PR, and web properties, and externally through industry engagements.
Qualifications
Minimum Qualifications - Bachelor's degree in marketing, communications, or a related field. - Strong acumen for writing (technical and/or copywriting) and visual storytelling, with an understanding and interest for how to bring strategic concepts to life through content and communication tactics. - Excellent communication and collaboration skills, with the ability to work cross-functionally to achieve business goals. Comfortable speaking and presenting to senior leadership. - Familiarity working with external partners, with the ability of having strategic conversations to achieve Global Gaming Marketing Business objectives . - Extremely organized with great attention to detail and time management.
Preferred Qualifications - Highly motivated with a a high level of initiative; open to helping with any task. - Ability to juggle multiple projects at once in a fast-paced, results oriented environment. - Experience navigating ambiguous and complex work environments, applying matrixed resources, services and platforms. - Ability to thrive independently in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
The base salary range for this position in the selected city is $98000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Art/Creative, Writing/Editing, and Marketing
Industries
Entertainment Providers
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