Marketing Manager

About Our Client: Mission Driven + Backed by Top Investors and Advisors

Our client, Pairtu, is a newly funded, stealth company on a mission to transform healthcare navigation in the U.S. They’re a mission-focused company dedicated to creating a better life for every American.

• The Founder: 2x founder with a passion for healthcare. Ex-Facebook, ex-product growth at VivaReal ($600m exit), YC alum, and Harvard biology grad.
• How They Operate: We believe in conscious leadership, getting stuff done (GSD), and being results-focused while iterating and shipping as fast as possible.
• Investors / Advisors: Well-funded and lean with top angels and advisors.

Their Vision:

Empower every American with a patient navigator to handle their healthcare needs. We’re building an AI-powered platform for care navigators/patient advocates in a massively underserved market, addressing the 90% of Americans who struggle with healthcare literacy.

Their team seeks exceptional individuals driven to make a meaningful impact. This role is not for those prioritizing comfort or pay; Pairtu is seeking people who are passionate, high-performing, and inspired to excel daily. They are going to avoid corporate excess, stay lean, and maintain a singular focus on creating a beneficial product that aligns with their mission.

Who They're Looking For:

Pairtu is looking for a Marketing Leader with a blend of healthcare marketing expertise and a passion for testing and iterating from the ground level. Your role will be pivotal in shaping the marketing framework of our platform, aligning it perfectly with clinical needs and payor systems.

What We Need:

• Exhibit high emotional intelligence, with a passion for directly impacting patient and provider experiences.
• Lead overall site conversion rate optimization and develop and optimize landing page strategy.
• Formulate the company’s user acquisition strategy. Set and manage an aggressive customer acquisition goal. Create / Implement initiatives to hit that acquisition goal.
• Full ownership over digital marketing strategy and implementation of marketing team. Including: funnel optimization, content creation, campaign execution, talking to users, etc.
• Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
• Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
• Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.

What You’ll Bring:

• 3+ years of growth-focused digital marketing experience; startup experience preferred.
• Proven experience building comprehensive digital marketing strategies from scratch.
• A data-driven mindset with a knack for storytelling through numbers.
• Hands-on experience managing paid (FB/IG, Google, etc.) and organic (SEO, content) acquisition.
• A scrappy, resourceful, and adventurous spirit with a “get it done” attitude.

Who You Are:

• You thrive in startup environments, are resourceful, and leverage all resources at your disposal.
• You’re positive, make wise decisions quickly, and course-correct rapidly when needed.
• You generate enthusiasm and inspire others to think bigger.
• You’re passionate about what you do and have a strong voice, even when it’s hard.

Pairtu Culture + Company values:

• Human Connection: We prioritize healthy relating within our team and in everything we do.
• Playful Creativity: We bring levity, fun, and playfulness to our work.
• Excellence: In executing, thinking, writing, and communicating.
• Stop the Ego: Have the hard conversations early and uplift each other.
• Outwork Smartly, Competitive for Our Customers: Impact measured on driving benefit to the end customer.
• Conscious Leadership Values: 15 commitments to conscious leadership

Salary & Compensation:

• Competitive salary and equity for early stage and based on experience.
• Every offer will have 3 options: High equity, mid equity, low equity

We are focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply or send us an email.

Pairtu is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in reshaping healthcare navigation – apply today!