Marketing Specialist, Marketplace

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

• 401(k) matching
• Health insurance: medical, vision, and dental
• Paid time off (PTO): vacation, sick, and holidays
• $50-68K
• Snack and Coffee
• On-site gym/pool and game rooms
• Employee discount
  
  

Job Summary:

The Marketplace Marketing Specialist is responsible for managing the promotion and exposure of products and categories. This includes: Management of promotion plans, categories, featured products & rich content article placement, market researches, developing a user growth strategy, management and optimization of onsite search, refinements, analytics, forecasting, etc.

Job Responsibilities:

• Develop monthly promotional/sales plans with Marketplace Account Manager that create and drive revenue, traffic, and category growth.
• Execute and coordinate promotion events including scheduling, product selection, copywriting, identifying product focus, seasonality, conversion, and user engagement strategy.
• Identifying proper promotion programs for Marketplace products categories and key sellers, includes email marketing, social giveaways, etc.
• Collaborate with design, promotion, digital marketing, and social team to ensure the goal of promotions/sales events are met.
• Conduct marketing research to ensure the products listed by sellers are competitive in the U.S market.
• Create event pages, promotion codes, and gift cards via system for any promotional purpose.
• Manage weekly product selection and placement on mobile and PC sites.
• Leverage internal data and external trends to create a cohesive category strategy. Recognize and recommend opportunities to improve the customer shopping experience.
  
  

Qualifications and Requirements:

• Education: Bachelor's Degree in Business/Marketing required.
• 1-2+ years of work experience in E-commerce-Business.
• Familiar with Beauty Categories is a plus.
• Bilingual in Chinese and English
• Strong verbal and written communication skills
• Strong industry knowledge of marketplace business models. Intermediate understanding of Marketing Principles and Retailing
• Competent knowledge of Microsoft Office (Outlook, Excel, Word, and PowerPoint), and excellent presentation skills.
• Excellent interpersonal skills, with the ability to build positive working relationships with employees and sellers through networking
• Detail-oriented, self-starter with a positive attitude who is deadline and results-oriented