Fable

Senior Brand and Web Designer

Fable United States
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Emma Liebmann

Emma Liebmann

Chief of Staff @ Fable - The modern creative studio where designers control GenAI

We are seeking a passionate and innovative Brand and Web Designer who wants to challenge the status quo with us and create the future of creative work.


About Fable

Fable is the modern creative studio. Prism Is how designers control generative AI in that studio.


Fable combines the power of Adobe with the accessibility of Figma and makes motion collaborative for teams–right in the browser. There's no software to install, it's made for designers, and it all runs in the cloud. In this new frontier of web-based software, we believe motion is the big missing piece.


Founded in 2019, Fable is a fully-distributed team of technologists, designers, and storytellers who are passionate about building software that inspires the next generation of creators. We've raised $20M+ from top-tier investors NYC, SF, and Tokyo and it's an incredible time to join the team to help drive Fable into the next chapter.


Fable is an equal opportunity workplace dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.


About the role


What you’ll be doing

  • Own, evolve, and manage our brand’s design language across all channels — constantly seeking to elevate the polish & craft in every brand touchpoint.
  • Tell the story of Fable via the art of visual communication. You’ll wield design to simplify complexity, build user understanding, and create a cohesive brand experience.
  • Partner with Fable’s Head of Design to build the brand’s visual strategy and execute across the website, product, and social.
  • Own, build, and evolve the website product directly in Framer.
  • A heavy emphasis on design for our website. You’ll completely own this space — evolve the visual language, shape our story, and obsess over every last detail.

About you

  • You’re a world-class brand designer with an exceptional portfolio showcasing an immense level of taste, skill, and attention to detail.
  • You are familiar with web-based, front-end technologies, and can showcase how you’ve brought your designs to life.
  • You have a passion for creativity & creative tooling. You understand the ins and outs of creative software and can distill complexity into tight visual narratives.
  • You thrive in high-ownership, fast-paced environments. You can work independently and prioritize tasks across multiple projects at a time while meeting ambitious deadlines.
  • You’re a lifelong learner and curious thinker.
  • You embrace an iterative design process and are receptive to feedback.
  • You maintain a high bar for craft and elevate the work of others while being a team player.

Requirements

  • 5+ years of experience in brand design on a dynamic, fast-paced SaaS team.
  • Excellence in typography, color, layout, and composition.
  • Proficiency in Figma.
  • Experience building Framer-powered websites.

Bonus points

  • Experience in motion design, video production, 3D design tools, and AI experimentation.
  • Understanding of UI/UX trends, craft, and patterns.


Perks & Benefits


  • Medical, Dental, Vision, Life & LTD insurance. Our base medical plan is a PPO Gold that is 100% paid for by the company for employees and 75% for dependents. We also offer upgrade to a PPO platinum or PPO silver plan.
  • Generous and transparent share options included with offer and the opportunity to earn more in the future.
  • 401k with 50% company match up to 2% of your annual salary.
  • Self-managed time off with a minimum recommendation of 21 days.

  • Employment type

    Full-time

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