tonies® USA

🏀 tonies® is proud to announce our partnership with the Minnesota Timberwolves and Minnesota Lynx marking our first collaboration with National Men’s and Women’s Basketball Teams. 🐺 This collaboration will be prominently highlighted during the Timberwolves' 2024-25 season and the Lynx's 2025 season, showcasing their shared commitment to enriching the lives of young fans with engaging and educational screen-free play. 📣 "We are so excited to welcome tonies® USA as a Timberwolves and Lynx partner,” said Timberwolves and Lynx Chief Operating Officer Ryan Tanke. “A fast-growing brand, focused on screen-free play, it is synonymous with fostering our youth to get active from a young age, whether that’s through basketball or imaginative play by moving your body.” 🏃♂️ 🏃♀️ The new partnership will showcase tonies® through various initiatives, including: -Dedicated Tonies and #Toniebox display zones throughout the Target Center concourse. -Serving as the presenting partner of the Target Center Caregivers Room. -Sponsorship of the Target Holiday Shopping event and youth basketball clinics. -The return of the popular fan-favorite on-court Baby Races. -Engaging opportunities for unique social media content with players. -Prominent in-arena signage. ➡ Stay tuned for more Timberwolves and Lynx updates throughout the NBA and WNBA seasons ahead!

🎁 The 2024 tonies Holiday Campaign officially kicks off today and we’re thrilled to share the inspiration behind its creation. 🎧 Tonies audio content inspires curiosity, fuels imagination, provides companionship, and bolsters courage as kids grow. The power of listening doesn’t end when the track does. Stories, favorite characters, songs, and games help children navigate the world, giving them the tools to process and understand everything around them. It is this empowerment that sparked our campaign concept and the message we’re passionate about sharing with families everywhere. ✨ The campaign includes a whimsical, new video that features real Tonies audio tracks demonstrating how stories are there for kids when they try something for the first time, step out of their comfort zone, unwind for bed, or become immersed in a world of play and imagination. 🌎 Reaching communities of parents and tonies fans worldwide, you can watch the tonies Holiday Campaign video on TV or YouTube, and even spot campaign advertising across digital and outdoor advertising. 🎉 We are so excited about this refreshed holiday campaign and hope little listeners everywhere will Discover Imagination with #Toniebox because the magic of stories, songs, and play is a gift that will stay with them forever.

🌟 A new CXO – uniting brand, product and content for magical experiences! 🌟 tonies welcomes Ginny McCormick as its new Chief Experience Officer (CXO), effective September 2, 2024. Drawing upon two decades of industry expertise from top brands like Zappos, Hasbro and Disney, Ginny will join tonies SE’s Management Board alongside CEO Tobias Wann and CFO Jan M. and oversee the brand, product and content functions of the company. Based in the US, she will focus on advancing tonies’ transformation into a globally leading brand. 🎤 CEO Tobias Wann: “The creation of the CXO role sharpens our focus on delivering exceptional customer experiences as we scale globally. Ginny's appointment is a strategic move towards transforming tonies from a much-loved brand into a global icon. Her extensive marketing acumen and successful track record in scaling global brands, especially in the US, uniquely qualify her to spearhead this vision.” 🎤 Ginny McCormick: “I am honored and excited to join the tonies team as its first Chief Experience Officer. tonies has already captured the hearts of children and families around the world, and I look forward to contributing to its growth and success. Together, we will create magical, memorable experiences that not only entertain but also educate and inspire. I can’t wait to bring my passion for storytelling and innovation to this extraordinary company.” See all details on the announcement in the press release: https://lnkd.in/eVhpkH3c

Discover a new routine this fall with tonies. 🍂 The evolution of our Discover Imagination Campaign is a simple and bubbly spot that seeks to remind parents of the ease in which they can incorporate the #Toniebox into their child’s back to school routines. 🎒 Whether it’s coming home from school and listening along to their favorite Tonies while doing homework like the spot demonstrates, or serving as a #ScreenFree companion as they get ready for their day, we’ve got you covered. Our growing assortment of Tonies is sure to include something fun for everyone and help you cut down on screen time. 🤝

Looking to add a little Disney magic to your child’s playtime? 💫 Head to your nearest Walmart, where you’ll find tonies® USA and Disney Jr. teaming up to bring you a unique in-store experience. 🤝 With characters like Spidey & Amazing Friends, Moana, Mirabel, and Elsa, this cobranded display is all about bringing joy and storytelling into your home. 🏡 Whether you’re already a #tonies fan or discovering us for the first time, this collaboration is a must-see. Share the excitement with your family, and let us know which Disney Tonie becomes a new favorite! #toniebox #screenfree #disney The Walt Disney Company

📣 We are excited to share our H1 2024 results! 🚀 ✨ Highlights ✔️ Group revenue: Up 29.8% YoY to EUR 146.8m (Q2: +42.6%) ✔️ North America: Revenue surged 63.3% to EUR 55.2m (Q2: +85.1%) ✔️Adjusted EBITDA Margin: Improved to 2.6% (H1 2023: 1.8%) ✔️Free cash flow: Enhanced to EUR -32.0m from EUR -39.0m 🌍 Strategic Moves ✔️ Licensing deals: Multi-year contracts with Disney Consumer Products and Paramount ✔️New markets: Successful launches in Australia and New Zealand 🎤 CEO Tobias Wann says: “After my first six months as CEO, I know that at tonies we have a strong product, a strong business and a strong team. Together, we have built the largest interactive audio experience platform for children in the world. And this is still just the beginning.“ ❤️ Thank you to our team and partners for making this possible. 🎉Here’s to a successful second half of 2024! 🎉 #BusinessGrowth #FinancialSuccess #GlobalExpansion #2024Goals #tonies #ChildrensEducation #Inspiration

Glamour talked to Emily Cherkin, The Screentime Consultant and tonies® USA President Christoph Frehsee to share how the #Toniebox is planning to solve parent’s screen time anxiety with their latest article 👇 “This is a parental dilemma that is unique to our era, and research has made it abundantly clear that excessively watching videos on devices like a phone or tablet isn’t good for children (it’s not that great for adults either). The American Academy of Pediatrics recommends “very limited” screen time for kids under 18 months, and suggests that parents avoid “solo media use” up to the age of two. After two, the recommendation is no more than an hour a day, up to age five. But there’s the recommendations of professionals, and then there’s the reality of American parenthood.” ✅Our aim has been, and always will be to continue to help parents find balance in a world that feels dominated by screens with bringing beloved characters and introducing new favorites into the realm of imaginative play. Read the full article now on Glamour: https://lnkd.in/dd6gh5PW 🗞️

📣 We have some exciting news! tonies® USA has officially expanded in Target to include a whopping 8ft of permanent retail space in the toys & games section! 🎉 “The introduction of the 8' tonies product set at Target marks a pivotal moment for our retail strategy, representing both a significant physical expansion of our product lineup and a key opportunity to engage with a broader audience. By providing a dynamic range of tonies products, we are positioning ourselves to capture greater market share and drive increased traffic to stores, ultimately contributing to robust sales growth and strengthening our brand presence at retail. The demo experience allows customers to engage with tonies content and learn about the categories of Tonies available.” - Marketing Director, Retail & Trade Melanie Schniepp We want to congratulate the team behind this significant milestone: Rachael Brown, Ryan McAdam, Kinneberg Management Group and The Royal Group, Christoph Frehsee, Signo Jesse Uddenberg, and Eric Lachter. Visit https://lnkd.in/gjt9ThWm to find a Target with a tonies section near you! #Toniebox #TargetFinds #ScreenFree #Target

🤝 Our newest collaboration with the up-and-coming kids show, Doggyland, has officially launched with great fanfare across the #tonies community. 🐾 Doggyland is a 3D animated series on YouTube created by #SnoopDogg, October London & Claude Brooks. The show features a colorful cast of dogs in a vibrant world where they sing, rap and dance to fun and educational songs. 🐶 The Doggyland Tonie features 24 unique songs from the show that promote social emotional development, preschool age cognitive development, and cover a wide range of engaging topics such as letters, numbers, colors, good habits, accepting others and more. ➡ Learn more about Doggyland the YouTube Show: https://lnkd.in/g_Mk2bef and checkout the Doggyland Tonie now at tonies.com, or coming soon to a Target near you! Stay tuned! #Toniebox #ScreenFree

☀ In celebration of Summer Solstice, we teamed up with Project Sunshine to raise awareness and spread a little more sunshine to children in need. 🔆 Project Sunshine’s mission is to deliver the healing power of play to children with medical needs through trained and dedicated volunteers. By partnering with medical facilities across the United States and beyond, they are able to provide opportunities for play in the medical environment - restoring a crucial sense of normalcy for patients and their families. 🤗 tonies® USA is proud to make a donation of Tonieboxes and Tonies in support of Project Sunshine’s mission in hopes that they will offer companionship and imaginative play for children undergoing difficult challenges. 👉 You can learn more about Project Sunshine and all of the wonderful work they do at https://lnkd.in/gYWjsFn #Toniebox #ScreenFree #ProjectSunshine