Senior Creative Strategist

About My Code

My Code is a media and marketing company that elevates diverse voices and empowers brands to build lasting relationships with Hispanic, Black, AANHPI, and LGBTQIA+ communities. We deliver culturally-driven and innovative marketing campaigns to help brands reach diverse audiences working with clients including: Google, Starbucks, Home Depot, General Motors and Best Buy.

Our portfolio of owned-and-operated media brands include properties such as Remezcla, one of the most influential digital media brands for the Latine community, El Diario, the U.S.'s oldest Spanish-language newspaper, and HipLatina, dedicated to highlighting the diversity of the U.S. Latina experience.

Our mission is to create a future for media and advertising where everyone is authentically represented.

About the Role:

My Code is looking for a Senior Creative Strategist, My Code Studio who will own the creative strategy, ideation, and packaging of integrated custom programs for a variety of clients, working alongside internal teams (Media, Pub Dev, Sales, and Production) to craft a solution that is both on brand for My Code and in line with client's business goals.

In this role, you will play a pivotal role working across a matrixed organization to build the My Code brand and drive exciting growth. If you thrive by challenging the status quo and are looking for an opportunity to unleash your full potential, this job is for you.

Responsibilities:

Creative Strategy:

• Concept, develop, and guide the creation of exciting, shareable, innovative brand partnerships that include but are not limited to social media activations, content sponsorships, custom content, product/brand integration, and experiential activations
• Develop, package, and pitch original branded content programs on tight deadlines based on client and RFP requirements.
• Create and manage the vision of special projects (editorial tentpoles, brand initiatives, etc.) throughout the entire process
• Become intimately familiar with all facets of My Code's businesses (Remezcla Media Group, B Code, A Code, W Code, Pride Code) to develop cross-division brand partnership packages
• Lead and be an active contributor to creative meetings and brainstorming sessions
• Source, vet, and contract writers and influencer talent: Build and facilitate talent lists and approvals and lead influencer negotiations
• Research and track competitive branded content across all platforms
• Partner with the manager to lead quarterly writers' room activations for vertical-specific custom ideas
• Understand the value of insights and leverage them to support your ideas
• Establish yourself as a thought leader with a strategic and creative voice for both the client and My Code
  
  

Presentation/Sales Support:

• Pitch ideas, both internally and directly to clients
• Work across verticals to compile proactive concepts and continuously work alongside sales counterparts to identify and define opportunities for the further growth of the accounts and campaigns
• Provide strategic creative and tactical support to key accounts in partnership with My Code's Sales team
• Support Sales Account Executive counterparts on qualified sales calls and strategy sessions, as well as proposal presentations and pitches, to positively impact client relationships and create high-caliber creative programming.
• Research and subscribe to various trades and posts to stay up to date on the digital media landscape and send reports to the entire Sales team
  
  

Qualifications:

• At least 5-7 years of professional experience, preferably in a media company or creative agency
• A deep understanding of multicultural marketing with proven experience in the space
• An understanding of social video and how to optimize it for different platforms. 
• Storyteller with experience translating insights, product information, and data into client-facing marketing presentations with strong creative writing and presentation-building skills
• Thorough understanding of media and marketing metrics/KPIs, ad technology, and platforms
• Well-versed in influencer marketing space with knowledge of all social platforms (Instagram, Facebook, Twitter, TikTok, YouTube, Twitch, and Snapchat)
• An understanding of virality and the media landscape
• Excellent presentation skills – with advanced skills in Google Slides
• Excellent project management skills
• Self-motivated and fearless in carving out new responsibilities
• Advocate for diversity, equity, and inclusion both internally and externally
• Be a leader and embrace our team's core values: Culture First, Play Like a Team, Pave The Way, Care and Think Big
  
  

The anticipated base salary range for this position is $90,000-$100,000. The salary and bonus structure is determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.