SEO Content Editor - WHBM
SEO Content Editor - WHBM
Chico's FAS, Inc.
Fort Myers, FL
See who Chico's FAS, Inc. has hired for this role
Position Objective
This position is responsible for telling compelling online product descriptions and blog posts speaking to both features and benefits in an informative, accurate, engaging way that is always customer-centric and follows SEO best practices.
Functional Responsibilities
- Writes all online product copy which includes naming products, writing descriptions, tracking Merchant changes, loading copy (if applicable onto web development server), proofing, and making updates using SEO guidelines.
- Contributes weekly articles to brand blogs, utilizing SEO best practices.
- Proofreads copy for spelling, grammar, formatting, clarity, accuracy of detail and consistency of style.
- Works with digital team to push accurate copy live and keep it updated based on current customer feedback and trends.
- Assists and partners with cross functional teams to make sure all key product elements, marketing points and SEO optimizations are represented in product descriptions.
- Adheres to production schedule deadlines, is aware of release schedule and devotes time necessary to meet those deadlines.
- Attends sample summits and style outs to ensure all product details are captured in copy.
- Manages copy schedule and copy summits with merchants and design to establish key features & benefits.
- Knows and understands SEO guidelines to optimize all organic content for maximum ranking.
- Partners with digital site and marketing teams to report back on SEO performance, be an active participant in moving the needle forward.
- Manages copy updates in our web commerce business system.
Qualifications
- BA/BS degree require; in Communications, English, or Marketing preferred
- 3+ years working with online content, product copy, editing and SEO writing
- MAC proficiency including Adobe Suites and Microsoft Office and can easily adapt to content management systems
- Excellent presentation and communication skills
- Strong time management, interpersonal skills and the ability to multitask
- Understanding of fashion, fit, fabrication and trends
- Strong command of grammar and sentence construction and ability to self-edit and proof
- Ability to quickly change gears and tasks and stay organized, setting own pace to manage and meet deadlines
- Positive team player
- Experience with product copy, writing and editing web content, blog articles and SEO best practices
- Proven ability to write clear, direct copy
- Experience with content management systems
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Retail and Retail Apparel and Fashion
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