Sr. Product Marketing Manager - Contractor
Sr. Product Marketing Manager - Contractor
ON24
San Francisco, CA
See who ON24 has hired for this role
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
The Contractor role on the Product Marketing team will be responsible for working cross-functionally with the marketing organization, customer success, product management, engineering, and technical sales to support the promotion of the ON24 Intelligent Engagement Platform. This role is dedicated to initiatives that are driving forward the ‘how-to’ content needs of the platform and supporting the data analysis with the product management team on the customer lifecycle.
Responsibilities
- Technical Product Content – Turn product technical details into pre-recorded demo tutorials, FAQs, ‘how-to' product presentations and maintain ‘how-to’ messaging so that it can be easily understood by cross-functional marketing team members to repurpose across channels and content.
- Product Launches – Align with the release operations product marketing peer to understand ‘how-to’ content needs to drive product positioning internally and externally for new launches.
- Product Growth – Work with product management to document the customer lifecycle and the in-platform user experience using our existing tools. Collaborate in an ongoing review process with product management of key user initiatives, data analysis on user experiences gaps and growth opportunities.
- Bachelor's degree in marketing or related field
- 5-10 years of B2B product marketing and/or technical content marketing experience (SaaS preferred)
- Experience working directly with customer success, product managers and engineering teams
- Ability to work independently
- Strong organizational and project management skills
- Technical communication skills including translating technical concepts into ‘how-to’ presentations, demos, and other content assets
- Experience with ON24 is a plus
- Data-driven and experience executing growth strategies through A/B testing, user acquisition, expansion and retention is a plus
- Experience with Pendo is a plus
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
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Seniority level
Mid-Senior level -
Employment type
Contract -
Job function
Marketing and Sales -
Industries
Technology, Information and Internet
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