ON24

We had an incredible time at Reuters Events: Pharma Customer Engagement EU! 🎉 Joining 300+ industry leaders across marketing, medical, data, sales, and beyond, we explored fresh strategies for driving customer engagement and surpassing KPIs—all while keeping relationship-building front and center. A big thank you to Reuters Events Pharma for an inspiring event! #REcustomerEU24 Reuters Events #b2bmarketing

The ON24 team had an amazing time at GROW Europe by HubSpot! This event was filled with insights, hands-on learning and inspiring keynotes that sparked new ideas. Big thanks to everyone who visited our booth to connect, share insights, and explore fresh strategies for driving growth together. 🙏 #GROWEurope Shannon Ellis 🎯, Hannah Kemshell, Tim Homan, Rahul Soma, Jacob Lee

🌍✨ Effectively engaging HCPs at a local level while aligning with global strategies can be challenging. Join us for "Striking the Global-Local Balance in Pharma: A Discussion with GSK," to discover best practices from GSK marketing leaders. 📊 This session will dive into managing virtual events, delivering localized campaigns and scaling HCP engagement programs across regions. You’ll also learn how to personalize content for local markets and uncover insights into HCP preferences. Don’t miss out—register today! 🗓️👇 https://bit.ly/3Yr2n20 #VirtualEvents #LeadGeneration #marketers

🦾 AI for personalization is quickly becoming standard practice in B2B life sciences marketers. Our data shows that 88% of marketers plan to use AI to help with personalization efforts. We do a deep dive into this in our new report, "Personalization in the AI Era—The State of AI in B2B Marketing in 2024." Learn how personalization can be key to engaging HCPs in today’s marketing landscape. https://bit.ly/48iXBbA #Webinar #B2BMarketing #DigitalTransformation

Engagement marketing campaigns work best when built around clearly defined objectives. ✅ The first step to this is identifying a well-defined target audience and analyzing their needs. Then, you'll want to create content that speaks to that audience. Tools and platforms that deliver insights from customer data and make it easier to deliver personalized content experiences through diverse channels can help you along your engagement marketing journey. ⚡️ Ready to get started creating engagement marketing campaigns? Incorporate these strategies to maximize the impact of each interaction: https://bit.ly/3L4vm5G #MarketingStrategy #webinar #DataDriven

Still creating content from scratch after your webinars? 😩 What a time drain! There’s a smarter way—leveraging AI to do the heavy lifting. We're sharing strategies that will help you see your content in a whole new light while saving time on the critical task of repurposing. Let AI work for you! https://bit.ly/3XNFoOl #ContentMarketing #VirtualEvents #CustomerExperience

🦾 85% of organizations say businesses using AI will see stronger revenue performance and 84% of businesses will integrate more AI into marketing. This looks like allocating AI resources to content marketing 👇 https://bit.ly/3NK4QQ5 #ContentMarketing #B2B #AI

🎃 Happy Halloween! 🎃 Our office got a spooky upgrade with a pumpkin painting day! From friendly competition to a touch of “Hocus Pocus” magic, the team dove into Halloween with creativity and fun. 👻 🧙 There’s nothing like festive moments to bring us all together. We hope everyone had a Halloween filled with treats and just the right amount of tricks! #HappyHalloween #companyculture #b2bmarketing Bridget O., Sean Soules, Cole Avery, Andrew Reese, Kayla Stutts, Tyler Hamrick, Sydney Vaughan, MBA

📣 Join "Striking the Global-Local Balance in Pharma: A Discussion with GSK" and learn from marketing leaders how to master virtual events, create impactful localized campaigns and scale HCP engagement across regions. 📈 You’ll uncover how to personalize content for local markets and tap into HCP preferences. Don't miss out—register now and level up your engagement strategy! 🎯 https://bit.ly/3Yr2n20 #LeadGeneration #webinar #DigitalMarketing Sharmila Gunasekaran, RPh, MBA, Stefan Luginbühl, Hayden Clelland

✨ Happy Diwali! ✨ We've had so much to celebrate these past few weeks! We started our festivities with a delicious Diwali lunch from a beloved local spot in Charlotte, filling the office with warm flavors and festive spirit. Here’s to a season of light, joy, and prosperity. Wishing everyone a bright and joyous Diwali! 🎉 🌟 #Diwali #companyculture #b2bmarketing Tyler Hamrick, Jordyn Klongland, Savannah G., Kurt Shackelford, Sydney Vaughan, MBA, Kayla Stutts, Lindsay Hovis, Andrew Reese, Jordan Hayes, Sean Soules, Bridget O.