Hasson Company was at a crossroads. With a legendary founder, a strong market position and top producing agents, they could continue doing what had always worked. Or, they could acknowledge an increasingly competitive landscape and fortify their brand for the future. They chose the latter. After we established the brand strategy and story we got to work on a visual system worthy of the compelling company it represented. We anchored the visual approach in the idea that the brand should act as a mirror to the Pacific Northwest, reflecting the beautiful contrasts that exist here. From coastal landscapes and high desert vistas to suburban and urban environments, the brand needed to exist in and reflect a diverse geography. View more at the link in bio. . . . . #realestateindustry #thehassoncompany #realestatebrand #visualidentitydesign #realestatemarketing
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