50,000feet reposted this
Generative AI caught fire for many reasons, and one of them is the way OpenAI has built a brand around the technology. Most of us associate generative AI with OpenAI’s ChatGPT product the way Kleenex came to name its entire category. OpenAI did a masterful job launching ChatGPT. And today, the company is creating momentum and a market by building a brand ecosystem around generative AI. Ecosystems are critical for the long-term adoption of any technology. The iPhone became synonymous with mobile because Apple worked with developers to build apps. Amazon Web Services became dominant because Amazon solved how to collaborate with a network of systems integrators, technology partners and telecommunications providers in order to build a pervasive cloud-computing backbone. OpenAI is learning how to build an ecosystem. The company has not always executed perfectly, but like powerful AI, OpenAI is teaching itself to improve. This much has become very evident recently. On May 16, OpenAI and Reddit announced a partnership that involves both data access and collaboration on AI-powered features. OpenAI is also a Reddit advertising partner. This means that OpenAI will leverage Reddit's platform and user base for advertising its products and services, likely through targeted ads based on user interests and demographics. On May 22, OpenAI and News Corp. announced a News Corp and OpenAI today announced a multi-year agreement to bring News Corp news content to OpenAI. As part of the deal, OpenAI will be able to display content from News Corp.-owned outlets within its ChatGPT chatbot, in response to user questions. This news was soon followed by announcements of relationships between OpenAI and Vox Media; and with The Atlantic. The company is expanding its reach beyond content creators, too. It recently launched a pair of initiatives to expand the company’s ChatGPT services to universities and nonprofit organizations, which is a smart way to become embedded with institutions of higher learning where generative AI may dramatically change how students learn. OpenAI is also strengthening its grip on the workplace: PwC recently become the largest customer and first reseller of OpenAI's enterprise product, ChatGPT Enterprise. The race to win the generative AI race will depend on the strength of ecosystems. OpenAI’s competitors know this. It is one of the reasons why Alphabet and Meta have been in discussions with Hollywood studios regarding licensing content for use in their AI video generation software. They understand that when ecosystems take hold, a brand becomes pervasive and ubiquitous. When a brand becomes pervasive and ubiquitous, it becomes so second nature to us that we adopt and even internalize that brand’s products–brand nirvana for any business. #OpenAI #ChatGPT #AI #GenerativeAI #TheInsider https://lnkd.in/g95NF2Fj
Results-Driven Corporate Affairs and Sustainability Leader
2moHi Jim!!! It seems there's no escaping it but I wish there was. As creatives don't you feel that it's more powerful to not use AI, to not feed your expertise into it? If you have unique expertise, talent, or wisdom, and it's needed, why give it up for AI and let it be mixed in with the half-baked data floating around? It's like that annoying colleague that steals your idea and passes it off as their own but worse, with poor execution.