6sense’s Post

Go ✨ALL IN✨ at #6sBreakthrough24! It’s harder than ever to create, manage, and convert pipeline into revenue. We’re all facing stratospheric revenue goals and have fewer resources to achieve them. The stakes have never been higher. We’re in this together. And in the spirit of Vegas, we can be all in, too! Breakthrough is the "can't miss" B2B conference, happening Oct. 7-10 at the Fontainebleau Las Vegas. Join over 1,000 marketing and sales leaders to experience customer stories, product deep dives, and lots of fun! Are you in? Register here: https://okt.to/r4HFE5

"Your leads are like bad cholesterol... If you don't do something about it, they're gonna kill you." 😨 Today on The Science of B2B, Kerry Cunningham explores the concept of the Ideal Customer Profile (ICP) and why focusing on the “in-market” ICP makes your demand generation efforts more efficient. This episode covers: ➡️ The significance of focusing on the 5-10% of accounts that are “in-market.” ➡️ How intent data and AI can be leveraged to map ICP accounts to buying journey stages. ➡️ Strategies to avoid randomly spending marketing dollars on accounts that aren’t in-market. Watch or listen here: https://okt.to/Ai9HKu Tune in to new episodes of The Science of B2B every other Thursday!

Six more sleeps until #6sBreakthrough24! Tag someone you're excited to see at Breakthrough next week ⬇️

Within the first two months of using 6sense Conversational Email, Marathon Health sent more than 22,000 personalized emails with 38% open rates – resulting in $4.5 million in net-new pipeline. 🤯 Hear from Troy Purdue, Director of Growth Marketing at Marathon Health, about his team's winning email strategy: “If you can create a highly relevant email stream speaking specifically to the problems of your prospects, you can generate really, really high open rates, engagement rates, and ultimately closed-won deals." Read more about Marathon Health's journey and success: https://okt.to/Vvas7q

Charlie + Kirby = the dream team 🤩 Hear how Strategic BDR Charlie Olsen partners with Kirby (his AI counterpart, powered by 6sense Conversational Email) to boost his outbound efforts and hit quota 👏 EVERY 👏 SINGLE 👏 MONTH! "The future is here, and it's making the BDR job much easier as a result." (mic drop)

👋 Psst, B2B sellers: Consultative selling is your winning strategy. 9/10 buyers say they chose vendors who became trusted advisors during the sales journey. This strategy takes more time and effort, but it pays off – and AI can help! Here's a quick guide to using AI to enhance your consultative selling ⬇️ Keep reading about AI tools for consultative selling: https://okt.to/bcVvuS