Abdul Ibrahim’s Post

Stay in the Know – Promotional Products in Every Home! Did you know that 8 out of 10 Americans have 1 to 10 promotional products at home? It’s time to tap into this market and bring the promotional power straight to your customers.

"Hey sorry to see you're using our competitor, they suck, we rock, want to book a meeting so we can discuss a painful rip & replace?" 😎 This is how a lot of competitor takedown campaign messaging reads... Sound even remotely compelling? Unless the buyer is already annoyed with the incumbent solution you're not going to get many bites Instead write down three things that your competitor doesn't do that could be causing a problem or leaving a problem unaddressed for the buyer Then focus on one those problems in each of the steps in your cadence If we're selling APPLES and our customer is eating ORANGES our outreach could look like this Email 1: Focuses on the problem of low fibre Email 2: Focuses on the problem of messy snacks Email 3: Focuses on the problem of snacks going moldy Apples beat out oranges in fibre content, convenience to eat, and have a longer shelf life Jason Bay gave a masterclass on how to prospect into buyers using competitors and how to increase your chances of winning a competitive deal on today's Sell Show

Running a small craft alcohol business means wearing many hats, but you can't do it all, right? We've got your back. This Black Friday, get 50% off our Craft Alcohol Marketing Bootcamp. Let us show you how to streamline your marketing, make life easier, and boost your brand...at a price you likely won't see from us again! You handle the craft; we'll handle the marketing magic. 🌟 Comment 'BLACK FRIDAY' to get your exclusive discount link! #craftalcoholmarketing #beermarketing #craftbeermarketing #winemarketing #cidermarketing #marketing101 #paidmarketing #marketingtips #marketingbootcamp #TCCmarketingtips #learnmarketing #marketingcourses #marketingresources #blackfridaysale #blackfriday2023

To all my inner LinkedInners reading this -- can you give me a hand? After 3 years of edifying trial and error, moderato 0% 🍷 has finally hit the mark: we've developed the unique product & pack mix that satisfies current customers and appeals to new ones, for both the on & off trade. Easier said than done, believe me! Our next goal? National distribution outside of France in 2024! If you know (or ARE) a retailer, importer/distributor or agent interested in taking new stake the alc-free category & industry, by all means reach out, introduce, share or even comment on this post! After all, that's what networks are for, right? Even just a simple name drop goes a long way. Oh, and feel free to throw in gratuitous compliments while you're at it. Love those. Fabien Marchand-Cassagne Sebastien Thomas Dorothée Barth Vincent Bolle

Remember Jolt Cola? That soda from my teen years was a fizzy firecracker. It had about twice the amount of caffeine found in regular soft drinks. Their slogan? “All the sugar and twice the caffeine!”   Jolt knew its audience. Sleepy students and zombified young professionals. And from the name to the slogan, customers knew exactly what they were getting. In marketing, remember to keep it simple. Don't let your muddied message be the reason your customers need an energy drink. If Jolt Cola can explain their product in seven words, so can you. #marketing #smallbusiness #sales #messaging #joltcola

So let’s talk about what went into these results 👇 Erin came to me wanting to create a plan for a membership drive strategy leading up to increasing her prices. So we focused on 3 main things during her Strategy Session: → Mapping out pre-launch, launch, and post-launch strategies → Reviewing her sales page and providing her with suggestions to optimize prior to the membership drive/launch period → Developing a retention plan to help keep members engaged and active in the membership The best part of our work together is: Her sales page is now optimized (and we know it's converting well because she's had more ease getting new members during launch) and she can use this launch structure to "faux" launch and promote her membership on a more regular basis.

We are announcing the juicy offers we have for you this June. Relax, we know you can't wait to hear it all. Our plan this month includes making sure your business also takes part positively online. We want your brand to be part of those selling and making it big online. Are you ready? If yes. Ensure you don't let this pass you by. The Juicy offers we have will be splitted into weeks of different activities. This June, our 3 mouth watering offers for you are; ✔️ "Ask Us Anything Week" where we will be granting your wishes (T&C apply). We have dedicated a week to give room to our audience to ask any question they need clarity on. We will create content regarding what you wish or need answer on. This is to ensure that every businesses and brands that spot such content benefit greatly. This offer begins 10th - 15th of this month. ✔️ Free Consultation Week Here we give you Free access to our team of experts via virtual call tomorrow discuss what your business or brand needs to succeed online. We will dedicate a week to ensure many businesses and brands grab this opportunity. This begins 17th - 22nd of this month. And lastly the juiciest offer; ✔️ 50% Discount Week Here you get to pay half the price. For any of our services you need, you're not going to pay in full. Instead you're going to enjoy a 50% discount price. This begins 24th - 29th of this month. Stick around so any of this offers doesn't pass you by. Like & Follow us if you have not to be among those that will benefit from these offers. We care for your brand growth. From all of us at Business Aid Company we wish you all the best this week. #junefreebies #happynewweek #businessaid

#marketingmantra It goes against corporate and human nature to admit a problem. For years, the power of positive thinking has been drummed into us. “Think positive” has been the subject of endless books and articles. So it may come as a surprise to you that one of the most effective ways to get into a prospect’s mind is to first admit a negative and then twist it into a positive. Some years ago, Scope entered the mouthwash market with a “good-tasting” mouthwash, thus exploiting Listerine’s truly terrible taste. What should Listerine do? It certainly couldn’t tell people that Listerine’s taste “wasn’t all that bad.” That would raise a red flag that would reinforce a negative perception. Things could get worse. Instead, Listerine brilliantly invoked the law of candor: “The taste you hate twice a day.” Not only did the company admit the product tasted bad, it admitted that people actually hated it. (Now that’s honesty.) This set up the selling idea that Listerine “kills a lot of germs.” The purpose of candor isn’t to apologize. The purpose of candor is to set up a benefit that will convince your prospect. This law only proves the old maxim: Honesty is the best policy.✌️

2 years ago, we partnered with a major alcohol company to introduce one of their European legacy brands to the US market. Our goal was to boost customer sampling, so we collaborated with Drizly on a unique campaign. Interested in learning about this brand? Provide your email and number, and we'll send you a $10 coupon for doorstep delivery! Despite our clear direction to focus on conversions, defined as acquiring user email and phone numbers, the agency opted for an Awareness campaign due to lower CPMs. The result? While CPMs dropped from $25 to $1, the quality of leads suffered. In the end, it cost us $100 to $300 per email and phone number submission. The lesson? It's crucial to prioritize the right audience over cost-efficient clicks.

When you trust your brand to do a trust fall and it leans *completely* the wrong way... 😬 Good thing Market Crafters' reflexes are 💯! Let's chat! #MarketCraftersAgency