Accedo.tv’s Post

Last night, I had an idea about how we interact with TV. I noticed that the ads can be abrupt and disruptive. So, I came up with the concept of an **intelligent advertisement muting feature** that automatically mutes the volume during TV advertisements. This feature has several benefits, including minimizing interruptions and creating a more seamless transition between content and advertisements. The TV will automatically unmute once the advertisement ends. Do you also feel the same way? 😊 #TV #innovation #advertisement #viewers #technology

you've invested in localized creative and strategy, and you want to get the best bang for your buck...Here's a few of the cheat codes to realize that outcome. DM me and let's go deeper on how to put our learnings into action

A new age of advertising. Over the last quarter, Connected TV (CTV) advertising has become the number one way companies are spending their budgets to obtain more customers because their ROI has increased. What is connected TV? Connected TV (CTV) is any television that connects to the internet, allowing viewers to stream content from platforms like Netflix, Hulu, YouTube, or Disney+. This includes smart TVs with built-in internet capabilities or TVs connected through devices like Roku, Amazon Fire Stick, or Apple TV. In short, it’s a way to watch TV shows, movies, and other content over the internet, instead of through traditional cable or satellite services. I'm looking for people/businesses that are ready to grow their business using this new advertising method that has helped thousands. Want to have a chat about how CTV can help your business? Message me.

A new age of advertising. Over the last quarter, Connected TV (CTV) advertising has become the number one way companies are spending their budgets to obtain more customers because their ROI has increased. What is connected TV? Connected TV (CTV) is any television that connects to the internet, allowing viewers to stream content from platforms like Netflix, Hulu, YouTube, or Disney+. This includes smart TVs with built-in internet capabilities or TVs connected through devices like Roku, Amazon Fire Stick, or Apple TV. In short, it’s a way to watch TV shows, movies, and other content over the internet, instead of through traditional cable or satellite services. I'm looking for people/businesses that are ready to grow their business using this new advertising method that has helped thousands. Want to have a chat about how CTV can help your business? Message me.

Discover the future of advertising in my latest article, where I explore the impactful fusion of Connected TV (CTV) and data-driven strategies. Uncover how this synergy is transforming ad engagement and efficiency. Read the full insights on my LinkedIn profile. #CTV #DataDrivenAdvertising #AdTechTrends

Happy #MeasurementMonday! Many local TV advertisers don’t realize that innovative, personalized TV marketing can be done without multi-million dollar budgets. Swipe for tips ⬇️ As you can see, optimizing the success of your buys is not out of reach!  The trick is knowing which partners to leverage for measurement, engagement, and optimization. Learn how Innovid can help: https://bit.ly/45NTlzo

📺 Connected TV (#CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. This impactful strategy allows you to target with intent, creating a more personalized experience. Get an intro to CTV on the blog: https://bit.ly/49QqBGE #adroll

Connected TV provides a brand-safe, premium video environment. As cookies fade into the background, CTV emerges as a prime choice for advertisers, offering a logged-in, authenticated channel. Advertisers are underscoring the importance of authenticated user data in their Connected TV strategies. Important to you, too? Let's talk. #ConnectedTV #VerifiedData #AdTech

As of last year, 87% of homes in the United States have at least one CTV device — aka, a smart TV that can stream apps like Hulu and Pluto TV. CTV allows your business to reach cord cutters and cord nevers, ensuring your brand stays visible to modern consumers. Learn more about the marketing power of CTV in today's episode of Digital Marketing ROWhy?: https://hubs.li/Q02DfY3h0 #TipTuesday #DigitalMarketing #MarketingPodcast #ROI

If you’re running linear tv and CTV do more end card testing. Until now I didnt have a quantifiable read on how much weight the end card actually has. I thought this inspo end card I saw was cool for combining search behavior with showing Omni channel availability. Initially I thought it was super busy, so trimmed it down to showing just available on - the various distribution points my client was on. The result? 30% increase in incremental revenue on the channels we hadn’t featured on the end card before. TV is not the easiest channel to measure but if you’re testing variables and revenue is moving up WoW(above general baselines) are you complaining? Give it a go if you’re looking to expand channels. #tv #endcardtesting #marketing