Robert Figueroa, MBA’s Post

The Future of Converged TV Based on a survey of senior marketing, media, and advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges. #CTV #TV #DigitalMedia #Marketing #Advertising #Analytics

📊📺 Dive into a year's worth of expert insights on Connected TV (CTV) advertising and programmatic buying in our latest article! Gain valuable perspectives on CTV's innovation, AI's influence, and the power of addressable TV advertising. Stay ahead in digital advertising: https://lnkd.in/gYZ4fZ9M #CTVAdvertising #ProgrammaticBuying #DigitalMarketing #ExpertInsights

Blog | One of our measurement partners, Innovid, just published “The Future of Converged TV is Now.” Based on a survey of senior #marketing, #media, and #advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges.

The power of TV advertising lies in its unique ability to build trust and establish legitimacy. Seeing an ad on TV lends credibility to the brand, establishing trust and encouraging us to consider a purchase. It’s not just about showcasing a product - it’s about creating a memorable connection that inspires confidence in the brand. https://ow.ly/8Alt50ToGfx Source: EffecTV & MediaScience #AdTech #MediaPlanning #Technology #Marketing

👔 Happy #MeasurementMonday! This week, you can learn how UNTUCKit used real-time insights and continuous optimization to tailor its TV ad strategy, resulting in net positive ROI. Unbutton the full story ➡️ https://bit.ly/3Vl1f0f

Happy #MeasurementMonday! Many local TV advertisers don’t realize that innovative, personalized TV marketing can be done without multi-million dollar budgets. Swipe for tips ⬇️ As you can see, optimizing the success of your buys is not out of reach!  The trick is knowing which partners to leverage for measurement, engagement, and optimization. Learn how Innovid can help: https://bit.ly/45NTlzo

🚀 Are You Missing Out on the Untapped Potential of CTV and MMM? 🚀 Marketers often underestimate the immense opportunity that Connected TV (CTV) advertising and Media Mix Modeling (MMM) offer. On May 21st, join me for an exclusive webinar co-hosted with industry leaders TV Scientific and Rockerbox, where we’ll reveal how these advanced technologies can elevate your marketing game. Discover the power of TV Scientific's cutting-edge CTV purchasing platform and learn how Rockerbox’s Media Mix Modeling can accurately attribute your ad spend for unparalleled results. 📅 Date: May 21st ⏰ Time: 11am PST/ 2pm EST 📍 Register Here: https://lnkd.in/gegFWu4w Stay ahead of the curve and transform your marketing approach with insights from the best in the business. See you there! #Webinar #CTVAdvertising #MediaMixModeling #MarketingStrategy #DigitalAdvertising 

The era of shoppable TV has finally arrived. Driven by the penetration of Connected TV (CTV), the drain of audiences from linear TV, new advertising technology and changing consumer behavior, the path between brand exposure and direct purchase can be short-circuited. In the CSI Magazine's article below, our VP Strategy and Business Development Bleuenn Le Goffic's comments were featured in a discussion around this topic: "For the regular viewer, you need to create a shoppable journey across many different products and experiences to maximize the opportunities for engagement." Read the full article on page 8: https://lnkd.in/eN4ziVTX #accedotv #shoppabletv #interactiveentertainment #ottmonetization

you've invested in localized creative and strategy, and you want to get the best bang for your buck...Here's a few of the cheat codes to realize that outcome. DM me and let's go deeper on how to put our learnings into action

Happening TOMORROW! Log on with WIRe and the Netquest team to uncover the impact of TV ads on behavior via a recent study performed in the Mexican market. Their findings will offer intriguing glimpses into the complexities of advertising effectiveness. Learn more and register: https://bit.ly/4468ZWd #WomeninResearch #MRX #MarketResearch #ConsumerBehavior #Advertising