Accedo.tv’s Post

This morning we released the Q1'24 State of Subscriptions Report and it's all about Premium SVOD. While it’s true that growth for the Premium SVOD category has moderated to 10% in 2023, the category has more than doubled in four years. The slowdown in growth is not an issue with acquisition, but the reality that churn has grown significantly in recent years. This means streamers are having to work harder for smaller gains. At Antenna, we see the streaming video industry entering a new phase. Previously, it was hyper-focus on acquisition to establish a mass audience. But now that the largest players have scale, they have to shift their focus to more advanced subscriber management. In our Q1’24 State of Subscriptions Report, we dig into three key areas where we think services can gain a more sophisticated understanding of their subscribers and their behaviors: 1) Winbacks; 2) New Subscribers; 3) Serial Churners. You can read more about it on our Insights Blog: https://lnkd.in/eAsidzre Want your own copy of the report? Sign-up to receive it automatically on our homepage. If you’re already on our distribution list, check your email! We’ve already sent out a download link to everyone who has opted-in. And if you’re an existing Antenna client, check your email for an expanded, client-only version! #svod #streamingvideo #mediatrends #streamingmedia #data #analytics #subscribermanagement #subscriptionbusiness #subscriptionvideo #subscriptioneconomy #mediaindustry

Churn Inflating SVOD Sign-up Numbers—Churn is causing all kinds of problems for SVOD operators. A new report from a firm called “Antenna” suggests that up to 33% of new sign-ups could be coming from what they call “serial churners”. In other words, those who binge and bounce between different streaming services. This means that SVOD operators are spending marketing dollars to reacquire the same customer multiple times, with no chance that customer will stay subscribed long-term. The lifetime value of these customers is thus infinitely negative, as companies will constantly be paying to reattract them for only a few months. https://lnkd.in/ezTFgN3X

Let's clear the air. I talk a lot of smack about the MAU (Monthly Active User) metric for FAST (Free Ad Supported TV) services. I want to point out that I don’t think the MAU metric is worthless. It has its merits, most of which should be used internally... NOT to inform Wall Street or advertisers how successful your FAST service is. Companies should be using Total Viewing Time (TV), which I think we’ll start to see across the board here very soon. 𝐂𝐨𝐧𝐬 𝐨𝐟 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐀𝐜𝐭𝐢𝐯𝐞 𝐔𝐬𝐞𝐫𝐬 (𝐌𝐀𝐔) 1. There’s no standard for what actually defines an “active user.” Using this metric as a comparison between services is like comparing apples to Porsche 911s. 2. Users don't have to watch a video to be considered “active.” I could have tried to open the Pliability app but instead clicked on Pluto TV. Now I'm counted as an active Pluto TV user even though I wasn't even trying to go to that app. 3. It’s way too easy to game MAU statistics 𝐏𝐫𝐨𝐬 𝐨𝐟 𝐓𝐨𝐭𝐚𝐥 𝐕𝐢𝐞𝐰𝐢𝐧𝐠 𝐓𝐢𝐦𝐞 (𝐓𝐕𝐓) 1. Indicates the actual hours users engage with a service 2. It directly ties to ad inventory and revenue potential, making it a far more valuable metric If I'm wrong, let me know. #streamingwars #ott #video #media #entertainment  #streaming #tv #avod #fast #svod #tvod

Indians spend 70 minutes/day on average on OTT Platforms 📱📺 But have you ever wondered how these OTT Platforms make money? 💰 Let us break down the different methods through which OTT services generate income: 🔄 1) AVOD - Free But Not Quite: 🆓🚫 AVOD, or Advertising Video-On-Demand, is like the cool kid on the block. People get to watch stuff for free, but there's a catch – ads. It's like YouTube or Facebook, where advertisers pay to play. 📹👀💼 2) TVOD - Pay Per View Vibes: 💸🎬 TVOD, or Transactional Video-On-Demand, is all about pay-per-view. Users drop a one-time payment to unlock premium content. It's like those days when you paid a couple of bucks to rent a movie, but now it's all digital. 💻🍿 3) SVOD - Subscription Bonanza: 📅🍾 SVOD, or Subscription Video-On-Demand, is the subscription party. Users sign up for a monthly or annual fee, and in return, they get the VIP treatment. Prominent players in this realm include streaming giants like Netflix and Amazon Prime Video, shaping the landscape of on-demand entertainment. 🎉📽️ 4) SVOD + TVOD Hybrid - Best of Both Worlds: 🔄🌐 Now, here's the superstar move – the SVOD + TVOD hybrid. It's like having your cake and eating it too. Subscribers pay a regular fee, but they can also splash some extra cash for exclusive perks. 🍰💳✨ #betterinvest #OTTplatforms #invoicediscounting #revenue

vMVPDs Face Headwinds as they Struggle to Compete on Price with Cable—Like SVOD services, virtual pay-TV/vMVPD services have experienced rapid price hikes over the past few years as content costs have soared and big media tries to recoup streaming losses. This has chipped away at a key advantage, and arguable, the whole reason for existence, of vMVPDs. These services once offered a familiar experience at a lower price than cable or satellite, and while they remain accessible on a variety of devices, their price advantage has all but disappeared. The average virtual pay-TV package now nears $100 per month, and is often just a few bucks off a typical cable bill. At such a close price point, cable and satellite’s advantages begin to come back into play. These services typically offer many more channels, and do not depend on or tie up home bandwidth. https://lnkd.in/ek2BXQpS

You can access the content for free but must tolerate advertisements! That’s what AVODs (Advertising-based Video-on-Demand) suggest! The outcomes of a recent study showed that the popularity of AVODs at least in the US, UK, France, and Germany, has increased. If you want to know: How this tendency can shape the future of in-home entertainment? What content providers, advertisers, and policymakers can do about it? How this trend can affect digital piracy? Read about this amazing article at https://lnkd.in/ey5GHMMn. Paul Crosby Association for Cultural Economics International

The global AVOD market, led by U.S. engagement continues to grow into one of the most exciting, robust entertainment ecosystems on the planet! #OTT #CTV #AVOD #FreeTV #FreeMovies #EntertainmentNews #BusinessNews #IndustryLeaders #StreamingMedia #StreamingNews #AdvertisingStrategy #AdSupported #DirectToConsumer

🌟 Economists Talk Art 🌟 Curious about the future of in-home entertainment? Our latest post written by Jordi McKenzie, Paul Crosby, Alan Collins, and Thorsten Chmura, based on an article featured in the Journal of Cultural Economics, dives deep into the impact of advertising-based video-on-demand (AVOD) services. We surveyed audiences across the US, UK, France, and Germany to analyze consumer preferences between AVOD, traditional transactional video-on-demand (TVOD), and illegal streaming alternatives. The results? A strong preference for AVOD, indicating a notable shift in viewing habits. Discover how AVOD is shaping the landscape and what it means for industry players in our article: https://lnkd.in/ey5GHMMn #AVOD #InHomeEntertainment #ConsumerPreferences #EntertainmentTrends #IndustryInsights #ResearchStudy

Back from last week #StreamingNYC, our SVP AMECS, Stein Erik Sørhaug shares his summary from this event that gathers the industry inner circle for streaming in the US. We would love to hear your thoughts! Key topics of discussion: 💲 How to fix a fragmented, revenue challenged landscape that has developed in the US this past decade. How can we create better ad driven revenue streams? 💲How can we unify ad experiences, with buying and delivery across various platforms, including Linear, FAST, AVOD, and even upselling to premium SVOD services? The consensus was clear: leveraging data to create more effective advertising strategies is paramount. 🌱 An emerging area to watch: User engagement, from discoverability using FAST, to SVOD service navigation, all the way out to shop-able possibilities as enabled by streaming being application based, and interactive. 🔗 StreamingNYC really manages to bring the energy back into the discussions and foster a greater sense of community in the industry. Kudos to ESHAP, Evan Shapīro and the team! 🤩 It was encouraging to see how well-recognized both Vimond and Stein Erik are within the US streaming community, reaffirming our active engagement in this dynamic industry. Book a meeting with Stein Erik to see Vimond VIA: https://hubs.ly/Q02yw0_M0 #streamingtech #vimondvia #onlinevideo #innovation

🎉 Big news in the tech world today! TiVo's latest move is making waves in the broadband space with the rollout of their TiVo Broadband solution, aimed at enhancing the streaming experience for broadband-only customers. 🌐📺 Here's the key points below: ✅ TiVo has announced 4 new telco partners for TiVo Broadband. ✅ This service builds on the success of TiVo IPTV Platforms with a focus on broadband-only users. ✅ Features include access to SVoD, TiVo's own content network TiVo+, and tailored linear channels. 🌟 ✅ Industry experts see this as a significant opportunity for broadband providers to delve into branded entertainment service. ✅ US telcos Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications, and Bluepeak are pioneering this innovative service. ✅ TiVo Broadband is also geared towards a seamless experience across multiple devices, like EVO FORCE 1 and FUSE 4K stick. ✅ The quick addition of four partners post-launch at CES 2024 signifies strong market confidence. 💪 🔥 "TiVo's Broadband service will provide a meaningful alternative programming source for our customers," says Geoff Shook of Buckeye Broadband. What are your thoughts on the impact of integrated streaming platforms on traditional broadband services? #TiVo #Broadband #Streaming #TechInnovation