Huge congratulations to Acumatica brand ambassador, Scott McLaughlin on his first INDYCAR oval race win last night! Your hard work and determination are inspiring. Best of luck in the second half today! 🏁
Global MBA Candidate -Supercars, Superbikes, and Motorsports at Bologna Business School I Plant Maintenance I Six Sigma Green Belt l Move Multiplier I Project Management Judge - F1 in School Italy
An incredible experience diving into the world of motorsport strategy and branding with Alessandra Stradella Stradella, Brand Manager at Maserati Corse! 🏎️💨 From the thrill of the track to the intricacies of brand building, it was a fascinating journey through the heart of Maserati's racing ethos. Grateful for the opportunity to learn from such a seasoned professional and excited to apply these insights to my own endeavors. #Motorsport#Strategy#Branding#MaseratiCorse"
Lewis Hamilton's move to Scuderia Ferrari for the 2025 Formula 1 season is not just a sporting transfer but a significant shift for global sports marketing. With Ferrari's prestige and Hamilton's global icon status, this partnership creates an unparalleled synergy that transcends the world of motorsport.
This deal is about creating a captivating narrative that resonates with millions worldwide, irrespective of on-field results. In today's sports marketing era, where personalities, drama, and narratives play a pivotal role in captivating audiences, Ferrari's decision to join forces with Hamilton is a masterstroke.
It's not just about winning championships; it's about winning the hearts and minds of millions globally. Ferrari understands that the power of a strong brand and a compelling story can be as influential as sporting achievements themselves. This strategic move ensures that the brand remains synonymous with excitement and excellence, both on and off the track.
This partnership is a testament to the changing dynamics of sports marketing, where creating compelling stories and engaging with fans through powerful personal brands is crucial. Ferrari has ensured that it remains at the forefront of public attention, not just for its racing prowess, but as a brand that embodies excitement and glamour.
In the context of Formula 1's evolving landscape, where the line between sport and entertainment increasingly blurs, this deal is a clear indication of the changing times. It's a shift that demonstrates the importance of strategic branding and entertainment, making this partnership one to watch out for in the years to come. #branding#globalsports#sportmarketing#brandequity#sportbusiness#entertainmentmarketing
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Delivering a triple-header of races in Barcelona, Spielberg, & Silverstone requires careful planning and coordination to ensure a seamless transition between the events. DHL as the official logistics partner of Formula 1, is well-prepared to handle the logistics challenges associated with such back-to-back races.
Team Passion uses advanced tracking and monitoring systems to maintain real-time visibility of shipments throughout the entire journey. This allows for proactive tracking of any potential delays or issues, enabling prompt resolution and minimizing disruption to the race schedule.
Overall, #DHL's meticulous planning, global network, advanced tracking systems, specialized facilities, and strong communication channels enable us to successfully navigate the challenges of a triple-header race schedule. We are committed to ensuring that all logistics operations run smoothly, enabling teams and fans to fully enjoy the excitement of Formula 1 across these three thrilling race weekends.
We’ll keep ensuring that the race transition remains smooth, efficient, and on schedule, allowing all stakeholders to focus on what they do best:
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Wanna learn more? connect with Paul, Raman & Sue and experience The Spirit & Speed of Yellow with The Best Motorsports Logistics Team of The Planet.
We Bet, You Win! We Race, You Win!
Classic car rallies are on again: May 2024. It´s summer time in the northern hemisphere. Next weekend Porsche Zentren in Berlin under the guidance of Meisam Azadeh and Lia Hollweg et al are organizing the annual Classic Porsche Rally around Berlin. Many highlights, spectacular classic Porsche cars, relaxing atmosphere and a great dinner are waiting for the participants. My wife and myself will bring our Porsche 356 Speedster from 1955. The Speedster is one of the most desirable collector models, introduced in late 1954 after Max Hoffman (Porsche importer in the US) advised Ferry Porsche that a lower-cost, somewhat spartan open-top version could sell well in the American market. With its low, raked windscreen (which could be removed for weekend racing), bucket seats and minimal folding top, the Speedster was an instant hit, especially in Southern California. A total of 4854 Speedster were built (all years combined) globally. Our model is one of early Pre-A Speedster, originally purchased (at least she is the first registered owner) by the nineteen year old women, Mary Ann Crocetti, cover girl and Playmate in the October US-edition of the Playboy 1956. Prepared is the Speedster (as always) with the high quality care products of Swissvax AG a high end wax manufacture since 1930 from Switzerland. Hopefully we have a sunny weekend - then the Speedster is in its element - CALIFORNIA FEELIN (greeting from the Beach Boys).
#classic#classics#classiccars#collectorcars#historic#automotiveindustryPorsche Cars North AmericaPorsche AG#autos#vintagePorsche Deutschland GmbHPorsche Club Deutschland
In the lead up to the Formula 1 2024 launch season, lots of new commercial partnership deals are being announced, as well as some interesting switches for existing sponsors in the sport. Keeping myself entertained pre- livery reveals, I took a look at some of this weeks news:
⭐️ McLaren Racing & Alpinestars have announced a multi-year technical partnership that will see the brand become the official supplier of protective racing gear to the team from 2024 onwards. The partnership also extends to McLaren’s INDYCAR, Formula E, Extreme E & F1 Academy teams. The move strengthens the technical clothing giants presence in the sport, already partnering with Alpine, Aston Martin F1 Team & MoneyGram Haas F1 Team.
🚔 Mercedes-AMG PETRONAS Formula One Team announced a new strategic partnership with Luminar Technologies, leveraging the existing collaboration between Mercedes-Benz AG & the automotive technology company. The partnership will build on existing development work to develop a laser detection system which will be integrated into the Official FIA F1 Safety Car.
🍻Scuderia Ferrari officially parted ways with Estrella Galicia 0,0 after a three-year partnership which began when Carlos Sainz signed for the team in 2021, bringing with him the Spanish brewery who have followed him throughout his F1 career. While not yet officially announced, all signs point to the Italian team partnering with Peroni Nastro Azzurro 0.0% for the 2024 season & beyond, seeing the beverage company switch from Aston Martin F1 Team. A multi-year deal with Peroni’s parent company, Asahi Beverages, was announced by Ferrari in early 2023. Having partnered with Aston Martin from 2021, Peroni & the British team hosted many fan activations in cities around the world, including touring their ‘Il Pitstop’ multi-sensory experience & commissioning a mural of Sebastian Vettel in Milan for the 2022 Italian Grand Prix, so we can expect to see similar fan activations with Ferrari.
👀 One to watch - while nothing has yet been announced, it is highly rumoured that Estrella Galicia is to join Aston Martin F1 Team.
#sportsmarketing#motorsport#sportssponsorship
Charles Leclerc will race for another”several seasons” with Ferrari.
Clearly, this chapter is far from finished. “I believe the best is yet to come..”
With this new contract, being represented by WME and creating music.
He is in a great position to maximize his star power with sponsors and brands.
Okay, he needs to bloody win as well; I am sure every Ferrari and non-Ferrari fan out there would love to see this kid win a championship one day.
He is following Lewis’s footsteps in separating yourself from the competition with content and expanding his presence in North America.
1️⃣ 𝗗𝗮𝗿𝗲 𝘁𝗼 𝗯𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁: Think of any racing norms; he’s slowly redefining them. Building out content, but just not any content. With the team's help at Race Service, he’s bringing new vlog episodes to his community of fans.
2️⃣ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴: With the help of WME and being a driver for one of the most prestigious teams, he can place in a solid position to invest in increasing his brand presence in the US and beyond. The next few seasons could be fruitful if he lets his values shine.
3️⃣ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: Sharing the highs and lows of his racing journey. This has changed over the past couple of years, and fans will probably see more through his collaboration with Race Service and building depth with his existing fans.
This is primarily based on whether he can perform well on the track, which, judging by Max’s dominance and the competition increasing in the midfield, will only get more complicated.
Either way, he has positioned himself to capitalize on the interest and potentially collaborate with more brands and sponsors who see the opportunity he could provide with his platform.
Video by: Race Service#sportsbiz#linkedinsports#fans#motorsports#formula1#marketing
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McLaren announced on Tuesday that Alpinestars is the new technical clothing partner in Formula 1, IndyCar, Formula E, Extreme E and F1 Academy. This is the reason why Sparco has not been on the McLaren partnership list 2024.
When we look at the Aston Martin list Alpinestars is missing, so perhaps McLaren and Aston Martin switch the partnerships, Alpinestars moving to McLaren and Sparco goes to Aston Martin. Sparco announced a partnership with RedBull in October 2023, so Sparco is making some changes.
That leaves Haas and McLaren with Alpinestars.
Aston Martin is loosing Peroni to Ferrari, as Asahi Group has signed with Ferrari. That could bring Spanish Hijos de Rivera and Estrella Galicia to Aston Martin and Fernando Alonso.
Taking into consideration McLaren has the largest partnership network the changes are minor.
This story from Racer Media & Marketing, Inc. broke yesterday and I can’t say that I am surprised.
Many years ago, we talked about Cup cars racing in Long Beach and how awesome that would be. The field would more than likely need to be broken into an A and B main with a final coming out of those heat races to allow proper space for the cars on the track given its tight and narrow construction.
The Acura Grand Prix of Long Beach is one of the few premium sporting events in the US. Its history, weather, culture, scenic views, party atmosphere and Southern California market is largely unrivaled in motorsports…and being born in Long Beach, was the first auto race I ever attended.
We talked about NASCAR and INDYCAR running a dual event weekend 6-8 years ago…but fast forward to now, I hope the stock cars stay away. It’s an IndyCar event. Yes, I am all about growth in motorsports, but this one is a bit different. That race transformed that port city into a cultural ocean front gem over time…even after years of NASCAR trying to thwart IndyCar business moves.
NASCAR is motivated, well-funded and has a head of steam with fresh blood in their executive offices…hopefully this story ends with a successful purchase of the 50% stake in the event by Penske Entertainment. Only time will tell.
Full Article: https://lnkd.in/eXVmVBeh#sportsbiz
Great win for our fast-moving partner! 🏁 🧡