adam&eveDDB’s Post

Yesterday, I had the pleasure again of judging the final round Effie UK. The great thing about judging the final round is that you are only reading the fab entries that got shortlisted. The bad thing is that you need to be able to grade them from good to great. There were a few things that made the really great entries stand out to me: 1. They make the category challenge really clear and interesting from the start. They enlighten you enough about the category so you feel you know it, even if you don't. They are also clear on the brand size and how this impacts its challenge. Big brands, small brands or somewhere in between, all these have different and very interesting challenges to read about. 2. They go beyond a strong paid story to having a strong story also in earned and owned. Even better if they can extend the story to internal engagement and product development and show that this wasn't just a killer comms strategy, it was truly a marketing strategy 3. They don't try to fudge or ignore discounting other factors that might have influenced their results. They were honest, transparent and rigorous - even if there is a hole in the data. 4. Their entry is clearly written for the awards category, not cut and paste from another awards category. Obvious, but not always done. 5. The strategic or creative shift is so counterintuitive yet so simple and smart, you just fall in love with it I can't wait to see which of the amazing entries I read yesterday are awarded. #effectiveness #creativity #effies

Better late than never. I can't express how humbled and excited I am to have contributed my time as a judge for the 2024 United States Effie awards back in February. In their own words: Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

🏆One of the biggest challenges when working on multi-regional campaigns 🌎 is to find an insight that is new, distinctive and one that can travel across the globe. Another significant challenge of Effie cases is to present the results 📈in a way that they support your goals and objectives, are well presented, coherent and bulletproof despite questioning 🏹by experts from various backgrounds and industries: Andrew Gardner, Amy Wright , Shweta Harit , Neal Davies, Shaun Dix , Lucas Conte Viktoria Williams, Alessandro Manfredi, Effie Worldwide #effies

We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval).    LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations.   Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged. Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us. Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here: https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas

We’re thrilled to announce that senior marketing leaders from Budweiser (Matt Che), McDonald’s (Christoffer Rönnblad), PedidosYa (Marina Prieto), Pernod-Ricard (Nthabi Motsoeneng), and Kraft Heinz (Diana Frost) have been appointed as the five jury chairs for The WARC Awards 2025. These industry titans will lead the charge in recognizing the most impactful marketing campaigns from across the world. The WARC Awards honour exceptional marketing strategies that showcase how creative thinking drives real business results. This year, our esteemed jury chairs will oversee judging across Asia Pacific, Europe, Latin America, Middle East & Africa, and North America, selecting winners across 12 categories. But that’s not all! In the second judging phase, they’ll come together as a super jury to award the highly coveted Global Grands Prix, the ultimate accolade in marketing success, chosen from the best of the regional Gold winners. John Bizzell, Awards Lead at WARC, shared: “This stellar line-up of jury chairs represent some of the biggest global and local brands. Their expertise and passion for work that delivers impact will bring to the fore campaigns that can truly move the needle of the industry forward. We are delighted and honoured to be working with them.” Download your entry pack today and enter in time for the early-bird deadline for a 50% saving. https://loom.ly/tLaMucc Let the countdown begin! #WARC #WARCAwards2025 #MarketingExcellence #GlobalJury #CreativeImpact #MarketingLeadership #BoldMindsBoldMoves

Rumours of my lack of bicep strength are entirely accurate.

A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness

We’re the Agency of the Year at the 25th Effie® México! 🥇🎉 This award is proof that when creativity and strategy come together, great things happen. To our team, partners, and the brands who inspire us every day – thanks for believing in us! 🏝 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

This little chart caught my eye – showing (based on econometric modelling) that for every £1 spent on #advertising, HEINEKEN Beverages' Foster's brand generated £32 in sales revenue. It's an amazing result. But what's also intriguing are the differences you'll find in revenue-generated-per-pound even among IPA (Institute of Practitioners in Advertising) award winners. It's from a 2014 Grand Prix Gold Award paper by Toby Harrison, Les Binet and sarah carter. Well done all (through adamandeve DDB). #marketing #marketingstrategy #brandbuilding #fmcg

Here’s a question. If something is the right thing to do, how patient should you be? Our first exchange with the Effie board was on February 25th, 2011. Since then, we have talked about this alliance with various leaders of the brand across the years, but it takes some true vision (I mean you Jae Goodman and you Traci Alford) to get over the numerous hurdles to make this a reality. Marketers, brands, agencies — everyone in our business — need creativity and effectiveness to align and this will help that happen more than ever. Lesson of the day: good things come to those who wait. A million “Thank yous” to the amazing Ascential and Effie teams who worked tirelessly to unite our brands.