Adam Dineen’s Post

Can you recommend a Public Relations firm for a FinTech scale-up? I'm working with an exciting FinTech that's in the process of scaling up to launch operations all across Europe. They need some good PR representation and I said I'd have a look for some possible candidates for them. They're based in the Nordics at the moment, but that doesn't necessarily mean their PR firm should be located there. I think there's obviously some strong interest from them to retain a Nordic agency, of course, but they have an open mind for London/UK, for example. Or perhaps two agencies. One for the Nordics, another for Europe/UK. I would imagine that their first market outside Nordics would be the UK. They're not looking for a pitch process - right now they'd like to meet, discuss possibilities and then engage. I think there also might be some short-term project work before a larger launch project. Can you recommend a PR firm that you think has been doing some really fine work in the FinTech ecosystem?

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How could you work with the amazing marketer talent we have in The Menagerie? Well see below and how it could supercharge your business!

The marketers in The Menagerie are growing daily. An incredibly powerful group of expertise. How can my business work with them? Well here are just a few of the exciting opportunities! 🔎 Bring together a small group of 4/5 to interrogate your positioning / creds / new product or service in a 3 hour moderated session. 🧠 Pitching for new business and maybe not got a strong bench of expertise? Get up to speed fast by hiring a senior marketer from the sector who can help you ask the right questions and understand what matters. Pitch support..fast. 💰 Small brand looking to hire an agency and want someone to support you on the journey, someone who has been there and done it. ⏲ Expertise as a fractional marketer, could you benefit from a senior marketer advising you a couple of days a week? We can find the right person for you.. 🤑 If you have a weak sales vertical in the team or want to set one up - bring in an expert to guide your sales team, help them shape materials and bring relevant sales collateral There are so many ways to work with our pool of marketers - DM us or drop us a line on hello@thezoo.london and we can work through all the options with you.

The ROI of hiring a fractional CMO, by Digital Authority Partners https://lnkd.in/g-P35258 ROI = (Net Benefits - Cost of CMO)/Cost of CMO*100. —Net Benefits: estimated monetary benefits less the cost of CMO. —Cost of CMO:  the total cost of hiring the fractional Chief Marketing Officer

🚫 Communications teams are not… …just PR. …a cost center. …a “nice to have.” …one-size-fits-all. …about fluff or spin. …schedule coordinators. …the “social media people.” …email and press release editors. …order takers waiting for instructions. …reactive—we are a proactive, data-driven function. ✅ Communications is a strategic business function. ✅ Comms is the voice, reputation, and trust of the brand. ✅ Comms shapes internal culture and drives organizational alignment. ✅ Comms builds relationships with customers, partners, analysts, and investors. ✅ Comms influences stakeholders' perceptions at every touchpoint. ✅ Comms leads thought leadership and positions your brand as a trusted authority. ✅ Comms is the engine behind effective change management and transformation. ✊ Comms deserves a seat at the table.

More than a seat at the table, it requires more resources and support. Most communications departments are stretched thin, but work with sky-high expectations to deliver beyond their capacity. Communications involve long-form copy-editing and publications, social media management, press work, visual communication design, programme communications... and a lot a lot of coordination. Ample resources and support goes a long way to preventing burnout for us jack-of-all-trades.

Using your communications team effectively can ensure your organization is being strategic and dynamic. Often communication is pressed as last minute and “fluff”, I always remind anyone who will listen; proactive strategic communication is far more economical than reactive communications.

Such a fantastic post! With more than 20 years in various communications roles, I deeply appreciate these insights. It's often a challenge for those outside the communications field to recognize not only the intangible value but also the concrete benefits that a well-crafted, expertly executed communications strategy can bring. When driven by a passionate, dynamic team, the impact is profound. Thank you for shedding light on this crucial perspective!

Becca Chambers really captured the thought beautifully. Communications is far more than a support function—it’s an integral part of strategy that cannot operate in isolation. A communicator’s role is most effective when they’re embedded in the entire process, from the initial concept to full buy-in of a product or initiative. It’s not a one-way street; the true strength of communications lies in continuous feedback loops and two-way dialogue with stakeholders. Only then can communications drive alignment, shape perception, and ultimately contribute to business success. #CommunicationsStrategy #Leadership #StakeholderEngagement #BusinessAlignment #StrategicComms #ReputationManagement #CommsLeadership