Adcker’s Post

I’ll tell you the obvious. When you listen to your consumer, this is what happens: Golloria is a makeup content creator, and she’s obviously not the target market for any beauty brand because… duh. But she is tough, has a sense of humor and tests a lot of trending products from makeup brands on her skin to see if they are truly inclusive for all skin tones. As you can see, she tested the new trending Rhode blushes, the brand by Hailey Bieber – the Gen Z It Girl. And it didn’t go well. It’s still common to see many makeup products perform poorly on darker skin tones, even today, if you can believe that. But Golloria isn’t just here for fun. She’s here to advocate. And she did. And Rhode? They listened. The first video was uploaded on TikTok on 08/05, and Rhode’s response (as you see in the video) came by the end of August. They came up with a new version of the blushes and two brand-new colors specifically for darker skin tones. In just one day, Golloria’s video had 2 million views. Rhode is now seen as a brand that listens to its consumers and cares about their opinions and experiences with the products. Rhode is now a reference, a diverse brand, and even more popular among Gen Z makeup lovers. They made a mistake, and they were quick to fix it – without excuses and without arrogance. Rhode is probably going to be an even more profitable brand because they did the obvious. Why? Like it’s hard? (For some, yes, it’s incredibly hard.) 📱 Full video on Golloria’s TikTok profile: https://lnkd.in/dwRpJmFH

Estée Lauder Cosmetics Inc. has officially mastered the art of the light, daytime makeup look.  Here’s what you probably don’t know: When Estée Lauder first started back in 1946, they had no specific focus on daytime makeup. But just a few decades later, they have set a new standard for a natural, fresh-faced look. How did this happen? Innovation and creativity. Here’s the story:  Estée Lauder’s story begins in 1946, in the heart of New York City. A chance meeting with a makeup artist on a busy street in Manhattan sparked it all.  While there, Estée wasn’t even trying to target the daytime makeup industry. For a while, Estée Lauder tried to find success doing random things: • Introducing skincare products • Setting trends with vibrant lipsticks • Launching extravagant perfumes Until one day, everything changed. The launch of the Double Wear Stay-in-Place Makeup. It was in 1997, and Estée Lauder became the first cosmetics company to introduce a long-wearing, natural finish foundation. They saw this as an opportunity—and took it. Their game plan: • Focus on natural, skin-like finishes • Prioritize longevity and comfort wear • Offer a diverse range for all skin tones and types As you can probably guess: it worked. By 2005, Estée Lauder had risen to a wild level of success—way beyond they probably ever thought possible for themselves. ➡️ A cult following for their Double Wear Foundation ➡️ Expansion into other light, daytime makeup products ➡️ Recognition for setting trends in the cosmetics industry And the rest is history. I love this story because it is the perfect encapsulation of what it takes to achieve success in the cosmetics industry, but also shows how in order to be “lucky,” you need to put yourself in a position to receive luck. Great reminder for anyone with big dreams. So, what's your makeup game plan? #Cosmetics #Innovation #SuccessStory

Did You Know? Clients Crave Customization in the Beauty Industry! Gone are the days of one-size-fits-all beauty routines! Clients today are looking for personalized experiences that cater to their unique needs and preferences. Here's a stat by @McKinsey & Company to highlight this shift: 73% of beauty consumers say they expect brands to personalize their communications and offers according to their preferences. This personalization trend applies across the beauty spectrum: Skincare: Clients are seeking customized product recommendations based on their skin type and concerns. Haircare: Hairstylists are focusing on creating personalized cuts and color treatments that enhance each client's individual features. Makeup Artistry: Skilled makeup artists tailor their techniques and product choices to complement each client's unique style. The takeaway? Building a successful beauty business starts by understanding the importance of customization. Listen to your clients, ask questions, and offer personalized services that make them feel seen, heard, and beautifully unique! Be Your Own BOSS Now! Le Court Salons (262) 478-9730 https://postly.click/b73 #ClientCentricity #BeautyRevolution #PersonalizationPower #BeautyTrends

It’s no secret. Skincare is that girl — and she has no plans of stepping out of the limelight 🧴 But that doesn’t mean consumers are ready to completely ditch their makeup 💄routines. Instead, they’re looking for holy grail products that help them do more with less, which means investing in multi-purpose makeup with skin-enhancing benefits. @fentybeauty by Kendo Brands, Inc. is helping them do just that. Not to be outshone by her younger sister, Fenty Skin, the brand recently launched a skincare-fueled concealer that goes beyond coverage. The We’re Even Hydrating Longwear Concealer features an extreme longwear liquid formula that’s said to resist creasing, fading, sweat, and humidity 💦 Its buildable coverage evens discoloration and brightens dark circles while hydrating and conditioning the skin. A curved applicator brush mimics the shape of your finger for precise coverage. After application, the product melts into the skin for a natural, barely-there finish — perfect for achieving a “no-makeup” makeup look 🪞 Fenty Beauty took to social media to promote the new product with a series of teasers and influencer collaborations. But what we found most notable about their go-to-market strategy was its focus inclusivity. Staying true to their brand ethos, Fenty featured a diverse range of influencers with different skin tones and textures — and the product itself is available in 50 different shades 👏👏 In an industry that’s constantly changing, Fenty Beauty stands as a beacon of innovation, inclusivity, and a celebration of individual beauty. The We’re Even Hydrating Longwear Concealer is more than just another product on the shelf. It’s a reminder that makeup isn’t just about looking good; it’s about feeling good in your own skin. Written by guest writer, Lara Ramirez Xo, Bethany Paris Ramsay and Shiri Feldman 💋 #beauty #fenty #fentyconcealer #concealer #beautyproducts #fentybeauty #fentyskin

TL;DR: Gen Z Thinks Differently About Makeup A recent poll reveals that Gen Z has a unique attitude towards makeup, viewing it more as a means of self-expression rather than a tool to enhance attractiveness. Gen Z's Makeup Perspective A poll conducted by Redfield & Wilton Strategies for Newsweek surveyed 2,500 U.S. adults and discovered that 19% of Gen Z respondents believe makeup makes a person "less attractive," a significantly higher percentage compared to other generations. Makeup artist Evelyn Byrne notes that Gen Z grew up with experimental makeup trends and now values self-expression through makeup over traditional beauty standards. Key Takeaway for Youth Brands Understand that Gen Z values creativity and self-expression in their makeup routines. Marketing strategies should highlight these aspects to resonate with this audience. #GenZBeauty #SelfExpression #MakeupTrends 💄✨🎨 Stay ahead in the game with the latest insights on youth trends. A recent poll reveals that Gen Z sees makeup differently compared to previous generations. They use it as a tool for self-expression rather than just to enhance attractiveness. 🧑🎨💄 For youth brands, it's essential to market makeup as a means of creativity and individuality. Showcase products that allow for experimentation and fun rather than just adhering to conventional beauty standards. #GenZBeauty #SelfExpression #MakeupTrends

Did You Know? Clients Crave Customization in the Beauty Industry! Gone are the days of one-size-fits-all beauty routines! Clients today are looking for personalized experiences that cater to their unique needs and preferences. Here's a stat by @McKinsey & Company to highlight this shift: 73% of beauty consumers say they expect brands to personalize their communications and offers according to their preferences. This personalization trend applies across the beauty spectrum: Skincare: Clients are seeking customized product recommendations based on their skin type and concerns. Haircare: Hairstylists are focusing on creating personalized cuts and color treatments that enhance each client's individual features. Makeup Artistry: Skilled makeup artists tailor their techniques and product choices to complement each client's unique style. The takeaway? Building a successful beauty business starts by understanding the importance of customization. Listen to your clients, ask questions, and offer personalized services that make them feel seen, heard, and beautifully unique! Be Your Own BOSS Now! Le Court Salons (262) 478-9730 https://postly.click/b73 #ClientCentricity #BeautyRevolution #PersonalizationPower #BeautyTrends

The #hairstyling sector is bigger and better for 2024. Could it be the novel ingredients smoothing or sculpting the latest styles? Or the marketing campaigns on that leading TikTok influencer’s page? Or is it a combination of both? Per industry insiders, consumer needs for styling products is evidenced by their openness to splurge on them—and marketers are reaching out to fill the demand by way of product promotion.   Circana’s recent omnibus study found that just over half of women in the US style their hair every time they wash it. Natallia Bambiza, director and beauty category analyst for Circana, noted that like makeup, styling is tied to social occasions, and with more of these events taking place, the hairstyling segment is outperforming the overall hair care market. “Consumers may be turning to makeup and hairstyling to create a certain look, but their product choices are driven by more than just immediate results. And herein lies another similarity between makeup and hairstyling,” Bambiza said. “The ‘#skinification’ of makeup, which has been trending for the past few years, shows that consumers seek makeup products that also provide skin care benefits. Lately, this trend toward hybrid or multi-benefit products is also happening in hair." Head to the link below for the full story: https://lnkd.in/eym-Ufdm

"But making darker shades costs more money!" 👏 IF 👏 YOU 👏 CAN'T 👏 AFFORD 👏 TO 👏 MAKE 👏 INCLUSIVE 👏 MAKEUP 👏 THEN 👏 DON'T 👏 DROP 👏 AN 👏 "INCLUSIVE" 👏 MAKEUP 👏 LINE. An influencer named Golloria has started a series reviewing makeup brands and their "darkest shades" of bronzer, foundation, etc against her own skin color. This series calls out brands for their lack of inclusivity. Since she started creating this content, she has gotten the most racist comments (which I won't bring on LinkedIn to circulate). Some of the more "mild" comments say: "You don't even need to wear bronzer" or "it's not made for you." Before Fenty Beauty, people with deep complexions had to fight to find *any* foundation they could wear. Imagine how it feels to walk into a Target and see a sea of beige with no options for you. Since Fenty Beauty, it's slightly gotten better, but many cosmetic brands will use the words "inclusive", "fits everyone", or "a shade for everyone" - when it's untrue. The reason why the "Golloria" effect is incredible is because: - When people stop buying from brands who aren't stepping up, then it forces brands to step up. - When she creates this content, it shows the struggle that WOC are still dealing with. - It challenges an entire industry to think differently (and better). News flash #1: people with dark skin exist. News flash #2: people with dark skin deserve to have makeup options. News flash #3: industries need to be challenged to move forward. Thanks for coming to my Ted Talk.

【The Revolution of KATE that Colors the Eras: Makeup Trends from Heisei to Reiwa】 KATE's cosmetics frequently become a hot topic on social media with each new product release. How has KATE, a brand that consistently stimulates our desire for makeup, evolved from the Heisei era to the present Reiwa era? How has it transformed over time? This time, we interviewed Mai Wakai, who is in charge of PR for KATE at Kao Corporation, to learn about KATE's journey through the eras. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #Beauty #KATE #Kao Kao Corporation https://lnkd.in/dGi-Db7V