The Beauty Brief’s Post

Some of the top trends we've seen reported for 2024 across makeup, haircare and skincare. It's crucial for brands to be aware of these and lean into them as much as possible. Tailoring everything from their product development to their website copy to ensure they're providing consumers with what they want (and are searching for!) From blue eyeshadow to exosomes skincare (buzzy but controversial), what other trends do you think we're going to see more of this year? #beautymarketing #beautytrends #2024trends #digitalmarketing

Over the last few weeks my inbox has been inundated with 2024 beauty trends. I've trawled through countless articles, across some of the biggest and best sites and publications, here are some of the trends for 2024 I've seen pop up over and over again ….   Brands can capitalise on these trends by tailoring offerings (products but also their messaging) targeting specific ingredients to trending styles, helping grow their brand reach.    Makeup: - Blue is the new black - blue eyeshadow (well, this year it might be blue everything) - it’s a real statement so perfect for those who want to grab attention - Peach fuzz (Pantone's colour of the year) - the shade is universally flattering across all skin tones and works for cheeks, eyes and lips - Tiktok trends declare that clean girl make up is out, messy 'frazzled' look is in we can thank Saltburn's Venetia for this trending inspired look, which ties in well to hair care….   Haircare: - Prepare to see more dark routes and bright ends as the 90's grunge blonde look is back - Scalp care - in 2023 scalp care was dubbed the new skincare but this 'trend' is here to stay - Bows saw a comeback in 2023 and they're going to be even more popular in 2024   Skincare: - Exosomes - trending but controversial - sounds a little ominous but here is an extract taken from Refinery29, Inc. that sums it up well "exosomes enhance firmness and skin texture, as well as boost luminosity and help minimize the appearance of large pores. The catch? There aren't that many ways to administer exosomes at home just yet; while there are some skincare brands that use exosomes in products, the options are still fairly limited (and the prices are very high)." - Niacinamide isn't new but its proved itself worthy and it isn't going anywhere #2024trends #digitalamarketing #beautybusiness

Goodbye KKW Beauty. Say hello to SKKN BY KIM MAKEUP. Kim Kardashian just dropped the news of her return to beauty with a line of nude tones under her SKKN umbrella. This iconic reality TV star is offering eye shadows, lip liners, and lipsticks that promise to hit the shelves later this month. In her Instagram announcement, Kim shared, "'SKKN BY KIM MAKEUP,' where skin-loving formulas meet high-performance glam." Taking a 'skin-first' approach, Kim aims not only to create universally-flattering essentials but also to deliver clean, hydrating products that enhance the look and feel of your skin. What sets this comeback apart? • Trend-Savvy Launch: Kim nails TikTok by following the viral “I’m Kim Kardashian, of course I…” trend, humanizing the brand and resonating with younger audiences. • Skincare Fusion: Kim blends skincare with makeup, hitting the sweet spot of consumer demand and hopping on the trend of clean and skin-friendly products. • Audience Connection: Kim proves she's tuned even more in to her audience. "So many of you want us to bring color cosmetics back," she acknowledges, delivering an anticipated product line. As Kim returns to her beauty roots, she not only introduces makeup but crafts a narrative of reinvention. We seriously can’t keep up. Learn more: https://lnkd.in/eax7_iu3 #KimKardashian #SKKNbyKim #makeup #digitalmarketing #cosmetics

Youthforia's Missed Opportunity: Why Inclusivity Needs to Be More Than Just a Checkbox Youthforia's recent attempt to expand their foundation shade range with two new "darker" shades has sparked outrage, and rightfully so. While addressing the initial lack of inclusivity is a step in the right direction, simply adding black pigment isn't the answer. 🚩 The Problem with Black Paint in a Bottle Consumers were vocal about the limited shade range of Youthforia's Date Night foundation from the get-go. Their request for a wider range was met with the addition of shades that many describe as essentially "black paint in a bottle." This fails to consider the vast spectrum of undertones in deeper skin tones. A foundation that ignores this nuance is unusable and frankly, disrespectful. 🚩 Inclusivity as a Core Value, Not an Afterthought This incident highlights a crucial point: inclusivity cannot be an afterthought. Brands need to prioritize it from the very beginning of product development. Here are some brands leading the way in inclusive beauty: Fenty Beauty: Launched by Rihanna, Fenty Beauty disrupted the industry with a foundation range boasting 40 shades at launch. Their mission statement emphasizes celebrating all skin tones. Black Girl Magic: This brand specifically caters to women of color, offering a wide range of foundations, lipsticks, and other products formulated for deeper skin tones. MAC Cosmetics: A longtime leader in inclusivity, MAC offers a massive foundation range with a focus on diverse undertones. These brands understand that inclusivity is about creating products that cater to the full spectrum of human beauty. It's not just about ticking a box - it's about ensuring everyone feels seen and valued. ⭐ What Can Youthforia Do Better? Work with Makeup Chemists: Collaborate with experienced cosmetic chemists who understand the science of creating shades that cater to diverse undertones. Expand the Shade Range: Adding just two shades isn't enough. A wider spectrum that reflects the beautiful variety of skin tones is essential. Listen to Consumers: Actively engage with Black beauty creators and consumers of color to understand their needs and concerns. Transparency and Accountability: Acknowledge the misstep and communicate a clear plan for improvement. The beauty industry has a responsibility to be inclusive. Consumers deserve makeup that makes them feel confident and beautiful in their own skin. Let's hold brands accountable and celebrate those who are getting it right.

July Beauty Industry News Roundup: 1.Post-Pandemic Makeup Boom: As travel increases following the pandemic, the makeup market is flourishing, with consumers seeking diverse and emotionally healing makeup looks that express individuality 2.New Makeup Trends: The makeup market is seeing a rise in demand for multi-step makeup processes and products that offer a sense of occasion and individuality, with "smokey eye makeup," "festive makeup," and "bridal makeup" being popular concepts 3.Economic Influence on Makeup: Economic cycles have a significant impact on makeup trends, with the "lipstick effect" highlighting the inverse relationship between economic downturns and the popularity of affordable luxury items like makeup 4.Multi-Purpose Makeup: There's a growing trend towards multi-functional makeup products that combine different uses, such as lip and cheek color in one, to cater to consumers looking for convenience and efficiency 5.Natural and Subtle Makeup: A preference for natural and low-saturation makeup is emerging, with nude colors and "pure desire makeup" trending on social media platforms like Xiaohongshu and Weibo 6.Skincare-Makeup Hybrids: There's an increased demand for makeup products that also offer skincare benefits, reflecting consumers' desire for products that improve skin health while providing aesthetic effects 7.Sustainability in Makeup: Brands are focusing on sustainable and clean beauty, with products that meet various standards, including being vegan, eco-friendly, and sensitive-skin suitable 8.Lancôme's Luxurious Event: In July, Lancôme hosted a luxurious event themed "Rose Like Never Before," showcasing their Black Gold and Absolue Rose collections, offering guests a sensory experience of the brand's rose heritage 9.Beauty Tech Innovation: The integration of technology in beauty products and services continues to grow, with advancements in areas like skin analysis and personalized product recommendations 10.Diverse Consumer Segments: The beauty industry is catering to a diverse range of consumer segments, including the silver-haired demographic, which shows strong spending resilience despite economic challenges Karina,+14 years manufacturing in makeup tools. Qualified supplier for L'oreal,Sephora,Walmart, Disney. Contact us to order accessories for your private brand or private label. <Mayra He > Mayra.he@karinabrush.com 📲 WhatsApp: +86-18124630875 #beautynews ##beautytrend #cosmetictrend #skincaretrend #BeautyTech #ecofriendlymakeup #veganbeauty #beautybrush #MakeupTrends2024 #makeupbrush #MultiPurposeMakeup #NaturalMakeup #SubtleBeautyTrends #SkincareMeetsMakeup #SustainableBeauty #CleanBeautyMovement #BeautyTechInnovation #PersonalizedBeauty #DiverseBeautyConsumers #AffordableLuxuryMakeup #BeautyIndustryTrends #MakeupMarket #BeautyAndWellness #BeautyInnovations2024

These are the top 6 beauty trends to look forward to in 2024. The beauty industry market is expected to grow during the forecast period due to the creative makeup looks that allow people to look flawless and rock the newest trends. In 2023, the global beauty industry was estimated to be worth US$ 374.18 billion. The beauty product craze is at its peak right now. Well-known actors and TV personalities are expanding their brands and entering the cosmetics industry to increase their income. It is a straightforward ruse: women are constantly eager to spend money on beauty products to look better than they did before. The demand for beauty products is rising due to increased wrinkles, scars, and dead skin. I will recommend six major beauty trends for 2024 that went viral. ✅ Using foundation to improve skincare and broaden your makeup is becoming more popular. ✅ For a more radiant complexion, women are searching for natural beauty products. ✅ By adding a pop of colour, wearing multicoloured eyeliners more frequently expresses a unique style and increases confidence. ✅ Consumers support health and beauty while minimising their environmental impact by sticking to environmentally friendly beauty products in sustainable packaging. ✅ Bold eyebrows draw the eye and aid in defining and elongating your facial features. ✅ Glossy lip trends are still taking over, even in a world where matte and black lipsticks are popular. Save big on purchases by following my page, Manisha Copy P.S. Are you fond of natural beauty? Could you post a comment below? P.P.S. Are you bored with your latest blogs? Want a change? Use a D.M. to unlock my services. #beautytrends #beautytips #beautytrends2024 #innovation #beautyblogger #beautymarketsize #freelanceservices #linkedin

Retail Beauty continues it's upward growth trend into 2024. With makeup leading the surge, skin care is the fastest-growing category. While none of these numbers are surprising to those in the industry, many new beauty companies are closing their doors. Demand isn't the issue, so what is? Some say it is the overwhelming amount of options that now exist on store shelves. What are your thoughts? #skincare #beautyindustry #beautytrends #skincareproducts #beautyproducts #beautybusiness #growthstrategy #retailindustry #retailstrategy https://lnkd.in/gJEeG65m

Over the years, we have seen it all when it comes to health and beauty. Matte skin, 'I'm cold makeup', and now glass-skin. The glass-skin trend takes significant inspiration from Korean skincare, overloading products to build the skin's barrier and achieve a radiant glow. Although the term ‘glass-skin’ has existed in Korean skincare for years, thanks to TikTok and trending beauty across the social media sphere, the process has moved beyond Korea and entered the Western beauty world. Now, the majority of beauty fanatics are not only aware of the routine, but actively seek to integrate it into their own beauty regimes. The result: dewy and plump skin all year-round with a youthful and overly hydrated appearance. The overly filtered makeup look is out, and the natural glow is in. Glass-skin therefore provides the perfect base for the newly trending minimum coverage, natural makeup look. Here at CSP Times, we have collated small steps you can take to integrate into your winter skincare routine and not only maintain moisture during the colder months, but equally achieve the glass-skin flawless look. Read more on #CSPTimes

Recent trends indicate the likely clear and concerning correlation between teenagers’ engagement with #socialmedia, and their hair and skin issues. If this scenario continues, teens’ concern levels could potentially match those of adults by 2027. Worldpanel by Kantar’s Usage Care panel data shows that teens struggling with hair styling are 2.4 times more likely to shop for hair products. Similarly, those with skincare issues are 1.6 times more likely to use skincare products weekly.    Could social media be shaping more than just trends? Contact Ashley Kang to learn how to leverage these insights to better position your brand in this influential market.   https://lnkd.in/d22ZhaDg