AdExchanger’s Post

Missed our panel on diverse-owned media with Infillion and Mirror Digital at Cannes? Our CMO, Lori Goode, discussed how programmatic can address today’s challenges, emphasizing the need for more transparency and efficiency to support diverse voices.    “Diverse-owned media often does not have the traffic scale to make their publishing work, and so they buy traffic from other publishers like Facebook in order to get more traffic to their sites. We need to get transparency right, we need to get clear expectations, and we need to make programmatic well-lit and efficient.”    Get the full recap here: https://lnkd.in/eWsS_P2a  

“We are not here to check a box,” says CRO Leon G. at The Media Trust offsite. You just think you need a bad ad blocker? Sure, that’s a start—but TMT is here to figure out how we can improve your business and your relationship with consumers. How can we give you more control over consumer experiences, including the quality and content of ads they see? How can we streamline communication to partners who are sending malicious and innappropriate ad content? How can we help promote your status as a high-quality marketplace?

As we promote the "buy local" movement in various sectors, an important question arises in the field of advertising. While supporting local businesses is critical, a sizable portion of advertising budgets frequently go to global tech giants. This trend is a global phenomenon that affects the financial health of local media and, as a result, our own economy. The rise of programmatic advertising, fueled primarily by international technology corporations, is reshaping the media landscape. It raises concerns about the viability of local media outlets. Furthermore, recent discussions and reports have shed light on the challenges of inflated metrics and questionable practices in the world of digital advertising. I'm curious about your thoughts: How can we strike a balance between programmatic advertising's efficiency and support for local media? Are we, as businesses, underestimating the potential benefits and impact of investing in local advertising channels? #DigitalMarketing #LocalBusiness #Advertising #Ethics #Media

Ever wondered how your digital ads affect the environment? 🌱🌍 We're exploring ways programmatic advertisers can help protect our planet, and It's easier than you'd think! 🚀 Whether it's tweaking your bidding strategy or switching up your ad formats, every little bit helps us move towards a more sustainable future 🕊 Check out the full story at: https://lnkd.in/e6X9xEzx

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡

Traditional Search Dominates US Ad Spend in 2024 🔍 Traditional search is set to draw the largest share of US ad dollars in 2024, totaling $90.73 billion. Despite an 8.6% growth rate trailing behind retail media (26.0%), connected TV (18.8%), and social media (16.0%), traditional search remains pivotal. Google is projected to capture over half of this spend (50.5%). 💡 Why it matters: As advertisers increasingly balance digital and linear channels, identifying underutilized, less competitive platforms can offer strategic advantages. 🔗 Explore more insights here: https://lnkd.in/eJZbipcm #DigitalMarketing #AdSpend #SearchMarketing #AdvertisingTrends #MarketingStrategy

The upcoming year in advertising M&A might be a complex one. If you follow the ad industry, you might know that its M&A market has been significantly affected by an ad spending downturn, increased borrowing costs, and overall economic uncertainty. This year marks another interesting one for ad professionals as Google's Chrome turns off third-party cookies, leading to a loss in targeting and measurement signals and forcing many industry players to (perhaps finally) turn to new technologies. A few experts and I had the opportunity to chat with Business Insider to speculate on what is going to happen in the ad market and which top companies might start acquiring ad businesses. Overall, it’s a great article written by Lara O'Reilly. Find the link in the comments and do share if you agree with the sentiment!

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡 Let's chat!

Additional political ACR news keeps rolling in!! More scale and more politically-nuanced audiences are available and scalable in under 24hrs! Let's go Yahoo Advertising & AdImpact!