Adfactors PR’s Post

Welcome back to our 'A to Z of PR' series, where I’m unraveling the essentials of Public Relations to help you launch and scale your business or personal profile.   Today is 'D' - I've chosen Differentiation and Digital Presence - two critical components that can make or break your PR success.   I’m preparing an e-book with the full ‘A-Z of PR’ so if you’d like a free copy sent to you, please like and simply comment ‘Yes please’ below.   Let me know your thoughts on this. Are you really standing out from the crowd or do you keep blending in? And what does your digital footprint look like - if I Google your name or brand will I quickly understand who you are and what you're an expert in? Do you have a mix of press coverage, interviews, speaker videos, podcast appearances, awards, etc? If not, now might be the time to get started working on it.   Adia PR   #pr #AtoZofPR #publicrelations #differentiation #digitalpresence #adiapr

The 'why' is always so important in a story. Why do it? Why should people care? The 'why' behind the new Proactive International PR podcast Connected Communications is simple: "In a fast-paced, competitive industry like B2B tech, staying on top of trends and understanding the latest PR and marketing tactics to cut through the noise is crucial for success." We hope the podcast becomes a real community for people in the B2B tech sector, providing insights and sparking conversations. ⬇️

Free Podcast series. Media influence Secrets: Power up your public relations skills with our online audio course, designed in four transformative modules: Navigating the Media Maze: Uncover the secrets of the media industry, learn the operational insights of journalists, and tailor your PR strategies to thrive in a dynamic media landscape. Crafting Your Story: Discover how to create a narrative that captures media attention, bringing out the newsworthy elements of your business and connecting emotionally with your audience. The Art of the Press Release: Master the art of press releases, from compelling headlines to impactful content, ensuring your message resonates with and reaches the right people. Building Relationships with Reporters: Learn the art of nurturing long-lasting relationships with reporters, turning every interaction into an opportunity for PR success." #PRPowerPlayCourse #MediaMasterySkills #PressReleaseProTips #StorytellingInPR #BuildMediaRelationships Click on the link to get this course. https://lnkd.in/gh9BjMcn

Success in media relations does not happen overnight. Brands have to build momentum through consistent efforts with smaller publications and outlets before they can expect to have large-scale coverage. Through relationship-building and establishing your brand as a trusted leader in your industry, you can begin to turn those smaller successes into larger opportunities. Listen to this episode of the Everything Speaks podcast to learn how you can start supporting your brand’s PR efforts by building trust and maintaining relationships with the public through the flywheel approach: https://bit.ly/3WgKnaE #reputationmanagement #mediarelations #PR #publicrelations #flywheel

Success in media relations does not happen overnight. Brands have to build momentum through consistent efforts with smaller publications and outlets before they can expect to have large-scale coverage. Through relationship-building and establishing your brand as a trusted leader in your industry, you can begin to turn those smaller successes into larger opportunities. Listen to this episode of the Everything Speaks podcast to learn how you can start supporting your brand’s PR efforts by building trust and maintaining relationships with the public through the flywheel approach: https://bit.ly/3WgKnaE #reputationmanagement #mediarelations #PR #publicrelations #flywheel

I had so much fun talking public relations strategy with Comfy Stone on their "Make Marketing Make Sense" podcast! Check it out at the link below!

Social listening is an ongoing benefit of social intelligence that uncovers insights and data to move your campus strategy forward. If you're unsure how it supports your campus goals and outcomes, listen to this episode of Higher Ed Storytelling University Podcast. https://lnkd.in/ggkpKg8b Liz Gross, Ph.D. breaks down multiple examples of how social intelligence connects storytelling and outcomes to key campus priorities, such as: ✔️ Reputation ✔️ Enrollment strategy ✔️ Program development ✔️ Strategic planning Then read our case studies to get more details on our work. https://lnkd.in/ezJQnDRa

I was working with my amazing PR Agency No. 29 Communications today and talking through some potential PR metrics we could use to measure the success of our work at Keel Labs. It's always interesting to try to quantify this type of marketing and PR because so much of it is the connections that are made because of events we've attended, leads generated from articles in key publications or emails behind the scenes after a potential customer has heard a podcast that our team is on. I'm so curious from you all, what are metrics or frameworks have you used to quantify your PR work beyond circulation numbers? #publicrelations #marketingmetrics #whatgetsmeasuredgetsmanaged #womeninmarketing #womeninpr

Great listen if you want to better understand the humble beginnings, where we are going as a company, and the different clients/industry we work with globally! John B. touches on the AI progressions Meltwater offers, and how it helps our customers decipher what is important and cut through the volume of content they receive. #guessworkdoesntwork #AI #mediamonitoring #sociallistening

Curious about the latest trends and insights shaping the PR world? Tune in to our podcast featuring John B. from Meltwater as we dive into the strategies and innovations driving success in the industry. Don't miss out on this enlightening conversation! Listen now: https://lnkd.in/ex6M_Uq7 #PR #PublicRelations #PodcastDiscussion #IndustryInsights