🚀 Excited to announce the launch of LTV Analytics, our newest add-on designed to give our customers deep insights into how their customer Lifetime Value (LTV) metrics correlate with their HDYHAU attribution response data. This powerful tool answers pivotal questions like:
• How do customers acquired via Influencers compare to those acquired via Podcasts in terms of payback period?
• What’s my repeat purchase rate across all of my channels, including Word of Mouth?
• Which marketing channels are driving the highest LTV?
In this new era of DTC go-to-market (post iOS 14, a push towards 1st order profitability, etc.), understanding customer acquisition and retention through first and zero party data is crucial. LTV Analytics provides a privacy-proof solution by leveraging rich, self-reported data to optimize your marketing strategy and ensure sustainable growth.
If you’re attending #SubSummit, find Tom Stawicki or myself for an in-person demo, or request access inside your Fairing dashboard!
A huge kudos to the entire Fairing team for turning this vision into reality over the past few months! 🚀 🙌
Fairing's Question Stream™ represented a breakthrough way to survey your customers. Today, we take it one step further with our launch of LTV Analytics — now available via waitlist to Fairing customers.
LTV Analytics allows you to:
1️⃣ Breakdown cumulative LTV by the channels your customers remember best.
2️⃣ Move beyond the reliance on platform-reported metrics in your LTV:CAC calculations
3️⃣ See customer lifetime value in a whole new light.
Sign-up for LTV Analytics today:
https://lnkd.in/enH9Ch5p
