Global Digital Marketing / Social Media Marketing Strategy / Marketing Specialist / Community Management / Marketing Manager at Travel Technology Interactive (a Citizenplane company)
The #mobile realm continues to captivate #advertising investment as users spend more time on their devices. 🤳 In 2023, global ad spend reached a staggering $362 billion, marking an 8% increase from the previous year, with projections soaring to $402 billion this year. 📈 Data from data.ai's #2024 New State of Mobile report reveals a promising trajectory: mobile ad spend surged by 8% in 2023 and is expected to accelerate by 11% in 2024, hitting the $402 billion mark. 💰 Driving this surge is the significant budget allocation towards short-form video and video-sharing apps like TikTok and YouTube, where users are increasingly engaged. This shift in consumer behavior is reshaping #advertisingstrategies, with a particular focus on novel monetization avenues pioneered by social platforms such as #TikTok. In fact, consumer spending on in-app purchases within social networks is projected to skyrocket by 150% this year 🚀, reaching $1.3 billion. 😍 The dynamic landscape of mobile advertising presents an array of exciting opportunities for brands and marketers alike. As we ride the wave of increasing user engagement and innovative monetization strategies, it's clear that the mobile platform is where the future of #advertising lies. #2024trends #digitalmarketing #ai #mobilerevolution #youtube #digitaladvertising #consumerbehavior
ROBERT CHAVEZ
7mo
Exciting times ahead in the mobile advertising world! 📈💰
Totally agree, Adriana! Our mantra: Measure, measure, measure! Track campaign performance across platforms and channels to optimize your mobile ad spend and maximize ROI.