M&C Saatchi Performance’s Post

The #mobile realm continues to captivate #advertising investment as users spend more time on their devices. 🤳 In 2023, global ad spend reached a staggering $362 billion, marking an 8% increase from the previous year, with projections soaring to $402 billion this year. 📈 Data from data.ai's #2024 New State of Mobile report reveals a promising trajectory: mobile ad spend surged by 8% in 2023 and is expected to accelerate by 11% in 2024, hitting the $402 billion mark. 💰 Driving this surge is the significant budget allocation towards short-form video and video-sharing apps like TikTok and YouTube, where users are increasingly engaged. This shift in consumer behavior is reshaping #advertisingstrategies, with a particular focus on novel monetization avenues pioneered by social platforms such as #TikTok. In fact, consumer spending on in-app purchases within social networks is projected to skyrocket by 150% this year 🚀, reaching $1.3 billion. 😍 The dynamic landscape of mobile advertising presents an array of exciting opportunities for brands and marketers alike. As we ride the wave of increasing user engagement and innovative monetization strategies, it's clear that the mobile platform is where the future of #advertising lies. #2024trends #digitalmarketing #ai #mobilerevolution #youtube #digitaladvertising #consumerbehavior

Launched! Months of work and trillions of data points to launch the Singular ROI Index. So pumped to ship this! What is it? List of the most effective ad networks on the planet, sliced and diced by geo and vertical How is it built? Analyzing trillions of ad impressions, billions of clicks, billions of app installs, billions of engagements and conversions Give me a taste ... a few of the highlights? - More ad networks (32 ad networks and platforms rank in at least 1 category) - The golden 6 (6 ad networks rank in every single category) - Big getting bigger (top 4 advertising platforms all grew share of spend) - CTV spend up 46% (Roku, VIZIO, TVSquared by Innovid, LG Electronics Ads, Samsung Electronics) - Meta finds its mojo - iOS outpacing Android - Moloco does the impossible (matches Meta, Google, and other major platforms in 1 key metric) - TikTok leveling up (even more) - Regional ad networks disappearing - Appier exploding (zero rankings last year. 5 rankings in 2024) - X: not dead yet (some advertisers left but X still ranks in no fewer than 12 categories) - Hello again, Reddit, Inc. - ironSource, Unity, Aura: whoa (can we say juggernaut? Unity won big in the Index) - AppLovin: ditto whoa (ditto last comment) So many at Singular helped. Liat sourced the data. Gadi provided the clues. Saadi and Lara ran point. Sasha and Viki designed. Karan built the interactive app to showcase the data. Take a look at the results: https://lnkd.in/gQD3geDf

💡 Exciting News in Mobile Advertising! 📱 💰 The State of Mobile 2024 report by Data.ai reveals a remarkable surge in global mobile ad spending, hitting $362B in 2023, up by 8% from the previous year. 🚀 Projections for 2024 are even more promising, with an anticipated 11% YoY increase, reaching $402B. 📈 Key Drivers: - Short-form videos and video-sharing apps fueled the 2023 growth. - Mobile consumer spending reached $171B, up 3% YoY, with social apps and the creator economy offering new monetization avenues. - Generative AI, including AI chatbots and art generators, experienced explosive growth in 2023, influencing various mobile sectors. Consumers are emphasizing authenticity, video-centric content, and a desire to shape their social media experiences, driving the mobile ad landscape. 📲 💥 Apps, outpacing games, witnessed an 11% YoY boost to $64B in 2023. Gaming spending decreased slightly to $107B, while new app downloads remained steady at 257B. Looking Ahead: - Direct consumer monetization in social apps via in-app purchases is expected to reach $1.3B in 2024, a 150% YoY increase. - AI's influence on advertising continues to grow, with TikTok leading the way. TikTok is set to become the highest-grossing app in history in 2024. Join the mobile revolution! 🌐 💼 #MobileAdvertising #DigitalMarketing #AIInnovation #TechTrends2024

What's New In TikTok? TikTok Updates: Read the latest news about the platform 🗒 #1 TikTok Explores Desktop Tools for Creators and Marketers TikTok for Business is set to roll out desktop-based creator tools featuring an upgraded Creator Center UI for enhanced analytics and discovery tools powered by conversational AI. TikTok's Creative Center is also leveling up, providing creators with top-notch insights tools, including "Top Ads," trends, and keyword insights. A recent addition is a conversational chatbot guide, enhancing user navigation within the Creative Center. #2 TikTok Urges 'Shop' Sellers to Boost App Presence TikTok advises TikTok Shop sellers to spend at least two hours on the app during streaming sessions. This counsel mirrors strategies employed successfully in Asian markets, particularly in China's Douyin, TikTok's sister app under ByteDance, known for significant overseas revenue and ranking among China's top online sellers. The emphasis on extended app presence is tied to algorithmic familiarity, enhancing views, and potentially boosting sales, a practice well-established in China's e-commerce landscape. #3 TikTok Enhances Tablet and Foldable Device Experience TikTok introduces a fresh update tailored for larger screens, catering specifically to tablets and foldable devices, enhancing the overall TikTok experience on these platforms. Notably, the update incorporates topic-based discovery elements to enrich the exploration process on these expanded platforms. Key features of the updated TikTok tablet app include a refined video feed, ensuring enhanced clarity on the larger display, an improved navigation system featuring new slider bars at the top and bottom of the screen, and versatile support for both landscape and portrait viewing. #tiktok #creatoreconomy #socialmedia #socialmediamarketing (via TikTok for Business, MediaPost) *source links on the comment section

📱𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠📱 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 ✔︎𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐚𝐭 : https://lnkd.in/daNyGkM9 ➾Advertisers rapidly adopt mobile ads to promote and run campaigns specifically designed for mobile devices. By accepting the mobile advertising strategies, companies can promote their services and products to the targeted audience. ➾However, e-commerce and media & entertainment verticals witnessed explosive growth attributed to the rising pay-per-click, click-through rate, and rising mobile internet usage across gaming, multimedia, music, news, and online shopping categories. However, with the decrease in cases, several countries permitted tourists to come, resulting in greater use of mobile apps, and, as a result, increased demand for mobile ads. #𝐊𝐞𝐲𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Meta Platforms Inc, Alphabet Inc.,Chartboost ,AppLovin ,Twitter, Inc.,EPOM  Mobvista,Mintegral . #MobileAdvertising #MobileMarketing #AdTech #MarketingTech #DigitalAds #MobileAds #AdMarket #MobileAds #AdvertisingTech

TikTok Shop is the next big thing for brands! 🎯 This new feature will transform online shopping. Brands have a massive opportunity to capitalise on TikTok Shop. It's intuitive and engaging! TikTok Shop allows seamless in-app purchasing, keeping users glued to the app. Will performance marketing thrive? With TikTok's massive user base, we think their shop has incredible potential to disrupt ecommerce 💥. And more enhancements are coming, taking inspiration from Douyin's success. The future looks very bright! Take MySmile for example. This teeth whitening brand leveraged TikTok Shop strategically. Within just 3 months, they hit over $1 million in sales! Their ROI also tripled thanks to TikTok. 📈 How? By recognising TikTok Shop's potential early and combining marketing with community building. They fostered genuine connections with their audience. The results speak for themselves. MySmile's sales skyrocketed as their products went viral on TikTok. 🚀 This is a great opportunity to increase revenue for brands and great conversions. 💰 #TikTok #SearchShortcuts #ShoppingHub #DiscoverMore #Explore #Innovation #SocialMedia

It is no secret that TikTok is the "search engine of choice" by Gen Z. Rumor has it there are talks of a collaboration to integrate Google search prompts and potentially search results into TikTok's search stream, not as an ad unit but a custom feature designed to enhance user discovery within the TikTok app. Google views TikTok's emergence as a discovery tool as a business risk, making this integration a logical move to maintain relevance and expand offerings to younger audiences. So, what does that mean for businesses? If you are already not on TikTok, start thinking about it. Need help? We got your back. #tiktok #google #gethelp #ads #digitalmarketing #digital

It's fascinating to see how much one person can achieve in today's digital world. 😲 Our team has discovered that even a kid with an iPhone can create content that outperforms a team with the latest camera gear. Understanding user behavior and psychology is the key to success, which is why we focus on creating ads that blend seamlessly into users' content consumption experience. By delivering value through engagement or entertainment, we introduce our products in a way that resonates with our audience. For e-commerce brands, leveraging user-generated content for ads is highly recommended to connect authentically with your audience and maintain a genuine, unfiltered approach. Our approach consistently generates substantial returns for our clients, and we're thrilled to continue helping them succeed. #whitelabelppc #googleads #ppc #amazonads #digitalmarketing #contentcreation #userbehavior #ecommerce

What a quarter it's been! 🚀 We are very excited to share all the amazing things we have launched in Q2! 📊 Enhanced user interface launched in early access, allowing users to manage channels, campaigns and reports more effortlessly. 👾 Twitch ads measurement launched, providing advertisers with independent audience measurement of Twitch display and video ads running across the web, iOS app, Android app and CTV. ▶️ New integration for YouTube measurement launched, providing advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport. 🇮🇹 AudienceReport launched in Italy, allowing Italian advertisers to get independent and continuous audience measurement of campaigns across channels. 👋 New support enhancements launched, giving users a better experience when learning about and using AudienceReport. Learn more about the latest news on AudienceReport and preview what's on the horizon for our cross-media measurement platform. #advertising #measurement #crossmedia #reach