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Sports Biznet would assert that this is a natural progression for Sports digital broadcasters to innovate further for brands. They will demand more and set the pace as things advance. In fact, this might blur the distinction between large digital broadcasters and smaller ones if they provide enhanced engagement, even if the viewership numbers are significantly lower. Exciting times lie ahead for the sports industry. #sportsbiz #sports #broadcasting #brands #india

In today's fast-paced world, innovation drives success, especially in advertising. Samsung Ads India thrilled to share how Bajaj Auto Ltd, India’s leading automobile manufacturer, harnessed the power of Samsung Ads’ new interactive Connected TV (CTV) feature to elevate awareness for the launch of their flagship product, the Bajaj Pulsar NS 400z. With the festive season upon us, this was the perfect moment to engage audiences. By utilizing Samsung Smart TVs, Bajaj launched captivating interactive ads featuring scrollable branded carousels, on-screen polls, and trivia that not only showcased the Pulsar’s impressive features but also created a dynamic viewing experience. This collaboration exemplifies how leveraging cutting-edge technology can enhance product discovery and audience engagement. Curious about how interactive ads can transform your advertising strategy? Connect with the Samsung Ads India team and explore the endless possibilities! A huge shoutout to Gauri Basant Sharma and Priyanka Bisen Shah from Bajaj Auto Ltd, the talented team at Merkle Sokrati, and the exceptional individuals at Samsung Ads, including Pratik Datey, Vikram Chande, Nishit Kanchan, Bhavna Saincher and Mervin Vishal, for bringing this impactful campaign to fruition! 🏍🚀 #Bajaj #SamsungAds #InteractiveAdvertising #PulsarNS400z #Innovation #MarketingStrategy #AutomotiveIndustry

OTT Landscape in India: GenZ engagement The Indian OTT market has witnessed exponential growth, with a penetration rate of 87.8% within the digital universe. As of January 2024, there are 460 million unique visitors, reflecting a robust engagement from users across various platforms. Market Dynamics 1. Leading Platforms: The battle between Hotstar and Jio Cinema is intensifying, driven by exclusive sporting event streaming rights. 2. Zee5 and SonyLiv leverage their entertainment content IP to attract audiences. 3. Engagement Insights: YouTube remains the leader in engagement, with YuppTV following closely behind, boasting 2.7x the engagement of its nearest competitor. 4. Device Usage: Mobile access dominates, especially for MX Player, which has 76x more visitors on mobile compared to desktop. Zee5 also sees significant mobile usage. Audience Demographics 1. User Profiles: MX Player has a predominantly male audience, while Zee5 has an almost even gender split. JioTV and Zee5 attract older viewers, whereas Voot has the youngest audience. Seasonal Trends 1. Sporting Events Impact: The 2023 IPL boosted Jio Cinema to a peak of 151 million unique visitors, while Hotstar peaked at 191 million during the ICC CWC in November 2023 The OTT market in India is set for further growth, driven by high mobile engagement, diverse content offerings, and significant audience shifts during key sporting events For more such insights click on the link below https://lnkd.in/dEHgSGKN Fibonacci X Kulmani Rana Akshay Garg Rohit Rawat #OTTtrends #IndiaOTT #streamingplatform #userengagement #GenZ

Mukesh Ambani's Free IPL Stream: A Strategic Play with Big Payoffs Mukesh Ambani's decision to offer free IPL streaming on JioCinema has sparked a lot of discussion. Let's unpack the strategies behind it: Why Free IPL on JioCinema ? 1) User Acquisition:Reliance Retail Jio , owned by Ambani, is the largest telecom operator in India. Free IPL attracts a massive user base, potentially converting them to paying Jio subscribers for better data plans and network access needed for smooth streaming. 2) Data Consumption Boost:Free streaming incentivizes data usage, a key revenue stream for Jio . The more users watch IPL, the more data they consume, benefiting Jio financially. 3) Advertising Revenue:While there are no subscription fees, JioCinema relies heavily on in-app advertising. A large viewership translates to higher advertising revenue for Jio . Why Tata Group Sponsors IPL? 1) Brand Visibility: The IPL is the most-watched sporting event in India. Sponsorship offers immense brand exposure, boosting Tata Group 's image across the country. 2) Target Audience Reach: IPL caters to a wide demographic, particularly young professionals and families – a perfect audience for Tata Group 's diverse range of products and services. 3) Brand Association: Associating with a prestigious event like the IPL elevates Tata Group 's brand image and fosters a perception of reliability and success. Follow Adiyti Suman #IPL #BusinessStrategy #DigitalMarketing #BrandBuilding

Colgate-Palmolive has introduced a new campaign titled ‘Indian Sweets League’, a one-of-a-kind cooperation between JioCinema and IPL, intended to encourage people to brush their teeth every night. Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, said, “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.” Shekhar Banerjee- Chief Client Officer & Office Head, West, North & East Wavemaker India, GroupM, said, “Our task is to drive behaviour change at scale and this idea with IPL on JioCinema had the power to influence close to 50% of urban India every night. With contextual messaging for every match we have created the perfect mix of right time and right message that reminds every fan to brush at night.” #adcampaign #ipl2024 https://lnkd.in/dbSFSNYB

From Carat India winning the integrated media mandate for Meesho to Steve Priya winning the creative mandate for The Sleep Company, check out some of the major updates from the industry. FCB Interface | Philips Lighting | Carat | Meesho | Socio Street Advertising | Kajaria Plywood Pvt. Ltd. | Wavemaker India | Luminous Power Technologies (P) Ltd | Experience Commerce | Savsol | STEVE PRIYA | The Sleep Company | Waaree Group #MarketingMind #IndustryUpdates

I cant not post about the IPL cause...well...why not?! I miss when our society wasn't so overtly sensitive and people wouldn't get offended with tongue-in-cheque or funny mean ads that would make the audience laugh. I mean the normal audience. Not the self proclaimed, purer than white, social media dharna wale types! Like with the number of catches being dropped during the IPL, damn it would have been nice to have Amul butter on board with a communication on slippery fingers! Or have an ad for eggs coming up each time someone gets out for a duck saying something like eggs are otherwise welcome but alas! But thanks to the over heightened sensitivities of people, courtesy social media, clients will think twice before making such ads. They rather go the easy route and hence come out with run-of-the-mill, boring ads. And then I wonder, that even if we cant make those naughty, mean ads, what's stopping us from making other more content specific ads? Lemme give you an example or two. Each time there's a six, you get Red Bull on board with a communication that the batter has the energy and the ball sure has wings to fly that high! Or when someone gets bowled, you have a spectacle or lenses maker on board with a message about clarity and focus on the target. Personally, I'm not sure how many of these are possible cause of the long lost of IPL dos and donts but here's hoping that stakeholders are thinking different to standout. As I always say - be heard, not the herd Just saying! Later, humanoids! #advertising #ipl Amul (GCMMF) Red Bull Disney+ Hotstar Jio Platforms Limited (JPL) Sanjog Gupta

So that’s a good article on what will be Jio’s strategy this year.

TV IS STILL THE LEADER FOR WATCHING IPL While there’s been tremendous growth in terms of millions of viewers watching Indian Premier League India on Jio platforms across mobile devices, it’s still television as a format that reigns It’s probably just the format of the IPL that’s about group viewing, sitting out together with friends and families and also in a country like India where bulk of the households are single TV homes and yet not smart TV’s its #television that’s the shining medium for advertisers In fact here’s some interesting stats : ✅ TV #advertising in 2024 grew by 15% compared to 2023 ✅ 32 new categories have advertised this year ✅ 60+ categories avertised in this IPL season ✅ 102 new advertisers across just the first 48 matches ✅ Dream11 My11Circle continue to be the top #digital companies that have spent ✅ The Gutka barons that make Kamala Pasand and Vimal Elaichi other dominant advertisers ✅ CPG brands had tons of them though it was Parle Products Pvt. Ltd that was the largest ✅ Various local CPG #brands continue to invest like Vini Cosmetics (BD) Ltd Fogg to name a few ✅ Ecommerce followed up behind Gaming and the Gutka majors and this trend should continue ✅ BFSI continued with its rigor with brands like Angel One getting aggressive And while we’re down to the last few matches, the spots for the same have been sold at insanely high prices and it’s interesting that couple of new advertisers too In a country like India while on the one hand there’s growth in #connectedTV and mobile, when it comes to cricket, the TV medium is still going to be strong and commands terrific premium delivering value for the advertisers It’s definitely been a great season for the teams at Disney Star

What is the most underestimated yet critical tool in marketing? It's the clever communication of your brand. Here's how the Indian Premier League (IPL), the most lucrative and powerful entity of Indian sports, has masterfully utilized it. 1. Choose the right channels: 😎📺 Select streaming platforms that align with your target audience and communication goals. IPL has mastered this approach. For younger audiences, effective streaming platforms such as Jio TV and website are created, while TV remains a popular choice for slightly older audiences. 2. Visuals: 🎥🎨📷 Visuals are a crucial element in communication, as they are not only easy to remember but also convey a brand's story effectively. IPL has successfully utilized high-quality images, videos, animations, and infographics to evoke emotions and convey information in an impactful manner. 3. Tell a powerful story: 📖🎭❤️ By communicating through compelling stories across various channels like social media, blogs, and videos, your brand perception will become stronger. The IPL is not just about cricket, but also about the powerful stories of the players, teams, and fans, and the still golden bade for this also year goes to MS Dhoni. 4. Be responsive and transparent: 💬👥🔍 The IPL has faced controversies in the past, and it's important for to be responsive and transparent when addressing these issues. By communicating openly and honestly with fans, and taking steps to address their concerns, it has maintained trust and credibility. #marketing #socialmedia #communication