Aisha Poiesz’s Post

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Operations @ IQVIA

For many years and from many companies, come June I typically receive an email from my LGBT ERG encouraging me to use a rainbow Pride-themed signature, with specific instructions to remove it in July. While it's heartening to see so many companies celebrating Pride Month, it's crucial to call out the performative allyship that fades as soon as July rolls around. Rainbow-washing—using the LGBTQ+ community's symbols for marketing purposes without supporting us year-round—does not advance our cause. True allyship means advocating for LGBTQ+ rights and equality consistently, not just when it's convenient or profitable. It's long past time for corporations to do better. Support us in policy, in practice, and in the workplace every single day. If your commitment to LGBTQ+ inclusion vanishes after June, then your rainbow logo is nothing more than a hollow gesture.Let's push for genuine, sustained support. We deserve more than a month of attention—we deserve real, enduring change.

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