AKAI INDIA’s Post

ATTENTION!! AV Sales Professionals. 🎙️🔊 Have you seen my posts and been curious about the results? This is your chance to ASK ME ANYTHING... (📅Calendar link below) You either know me from working in the industry over the last 10 years. Or most likely, you know me because I'm active on LinkedIn! I differ in one way from most in this industry. My perspectives on Digital Communications. Don't get me confused, I'm not a marketer. I'm a sales guy with a unique perspective formed by three things: 🟠 Post Grad in Digital Communications and Culture at Sydney University. 🟠 Posting on LinkedIn for over 3 years. 🟠 Experience with communication tools deployed by AV professionals. For the last month, I've been executing a digital only "discovery" strategy to launch a business. This is important because these results can be considered as starting from 'GROUND ZERO'. My intentions was to change the way we as an industry do business. The results: (no bullshit)💩 ✅ Over TWO DOZEN unique discovery meetings booked (in one month). ✅ Content seen by over 14 thousand people. ✅ 3 x opportunities. ✅ One recurring question that's led me in a different direction to solve this problem. I'm speaking to the AV industry specifically because I know your challenges inherently. 🟠 You struggle to attract and retain young talent. 🟠 You spend too much time on tenders only to lose them or ultimately end up completely redesigning them. 🟠You can rely too much on word of mouth struggling to proactively attract new clients. 🟠 Your losing margin being engaged to fix other peoples work. Usually conducted by industries who should never have been in there in the first place. 🟠You spend the first part of most conversations explaining what the hell it is our industry does. I highlight this only because if you've ever been curious about LinkedIn as a sales tool, I'm here as an insider to help. It's simple yet complicated tool, and the most complicated thing is actually changing the way of you think about communicating. If more of us began thinking and acting this way, it has the potential of elevating the entire industry as a whole.📈 So here's what I'm going to do... I'm opening up my calendar for ANYONE interested in having a chat about LinkedIn strategy. ⏰ 20 minutes "Ask-Me-Anything". No expectations, no fee. It's the simplest way to start changing the way your working in a digital environment without having to explain what you actually do. If you've made it this far, just book the meeting!😉 📅 Calendar Link- https://lnkd.in/gqxXEcmV ________________________________________________________________________ 🤫P.S. If after our meeting your curious about how you can start working implementing digital strategies in your business. I'll be commencing a weekly digital communications coaching service with "mates rates" for anyone in the AV industry.

Budget-Friendly & Effective Sales Promotional Activities for SMEs in Building Materials In the competitive building materials industry, small and medium enterprises (SMEs) must adopt cost-effective and innovative sales promotion strategies to stand out. Here are some practical ideas: 1. Digital Marketing: Use social media for engaging campaigns, showcase projects, and run contests. Optimize Google My Business and implement SEO strategies to boost online visibility. Share product catalogs and offers via WhatsApp for direct engagement. 2. Collaborate with Influencers & Experts: Partner with local architects, contractors, and interior designers to recommend your products. Work with micro-influencers to create tutorials and demo videos. 3. On-Site Demonstrations: Conduct live demos at dealer outlets or construction sites to showcase product benefits. Distribute free samples to build trust among contractors and builders. 4. Incentivize Dealers: Reward dealers with loyalty programs, discounts, or travel vouchers for achieving sales targets. Host quarterly meets to strengthen relationships and share strategies. 5. Referral Programs: Offer discounts or vouchers to customers who refer others. 6. Trade Fairs & Exhibitions: Participate in local expos to showcase products. Use VR tools to give customers a 3D experience of your materials. 7. Community Engagement: Sponsor local events or organize DIY workshops to build awareness. 8. Thematic Sales Campaigns: Run seasonal promotions and offer combo deals to attract buyers. 9. Educational Seminars: Conduct workshops for contractors and architects to enhance product knowledge and trends. 10. Mobile Showrooms: Use mobile vans to showcase products at construction sites, providing on-the-spot consultations. 11. Customer Testimonials: Share video testimonials and success stories to build credibility and trust. 12. Gamified Promotions: Organize lucky draws or scratch-and-win offers during festive seasons. 13. Local Media: Advertise in local newspapers, radio, or trade magazines to reach broader audiences. 14. Eco-Friendly Campaigns: Highlight sustainable product features and collaborate with NGOs for green initiatives. These strategies enable SMEs to build brand visibility, drive sales, and foster lasting relationships within the building materials market.

Sales Management Tip of the Week #21 Document All Sales Processes and Update as Needed, Typically Quarterly Documenting all sales processes is essential for maintaining clarity, consistency, and efficiency within your sales team. A well-documented sales process ensures that everyone is aligned and following the same procedures, which enhances overall effectiveness. This documentation should cover several key components, starting with the process of enhancing messaging. Begin by identifying your target audience segments and their specific needs through buyer personas, which help understand the motivations and challenges of each segment. Craft clear and compelling value propositions tailored to each audience, highlighting the unique benefits your product or service offers. Test and refine your messaging using A/B testing to determine what resonates best, and gather feedback from the sales team and customers to continuously improve. Ensure consistent communication across all channels by providing sales scripts and templates that reflect the enhanced messaging. We believe this starts with, “The Problem We Solve Story” and continues into messaging frameworks such as: Mike Weinberg’s Company Sales Story and Donald Miller’s Building Your StoryBrand. Another critical aspect is building and reviewing focused, fixed, actionable, written target lists each month. Start by defining clear criteria for what constitutes a target prospect, such as industry, company size, and geographic location, and use data and insights to refine these criteria over time. Use CRM tools and databases to compile a list of prospects that meet these criteria, ensuring the list is actionable and focused. Conduct monthly reviews to assess the list's effectiveness and relevance, adding new prospects and removing those that are no longer relevant or have been converted. Set clear, specific goals for engaging with each target on the list, and track progress and outcomes to inform future targeting efforts. For new opportunity processes, categorize them into four buckets: growing existing clients, referrals and intentional networking, intentional marketing, and multitouch, multichannel targeted sales outreach. For growing existing clients, schedule regular account review meetings to discuss their needs and identify upsell or cross-sell opportunities. Gather and analyze customer feedback to improve service offerings, and develop loyalty programs to encourage repeat business. In referrals and intentional networking, identify key influencers and partners who can refer to new business, leverage LinkedIn to identify 2nd-degree connection prospects and connect with common 1st connection contacts to exchange introductions with those you trust. For new opportunity processes, categorize them into four buckets: growing existing clients, referrals and intentional networking, intentional marketing, and multitouch, multichannel targeted sales outreach.

Check out our new What is a Mutual Action Plan blog written by Elay Cohen. It's filled with resources and guides used by some of the most successful enterprise sales professionals on the plant. Here's a list of tips to building a successful Mutual Action Plan. 1. Introduce the Mutual Action Plan early and often It’s a good practice, once a champion is identified, to introduce the concept of a Mutual Action Plan. Introduce the mutual plan early in the sales process. A top performing sales professional will guide their prospective customers through a mutual action planning process. It works. If the champion agrees to co-creating a Mutual Action Plan, then that is great deal insight. If they don’t, then that’s good deal insight too. It could be this person isn’t really the champion or maybe the deal isn’t ready yet for that kind of buyer-seller collaboration. Salespeople should come from a consultative mindset. They should ultimately help their prospective customers solve their issues and implement a winning solution. 2. Work backwards from the customer’s ideal go-live date Building rapport with the buying team is important. Sales professionals should focus on open and transparent communication. That means actively listening to the buyer’s concerns and requirements. Engagement supports the collaborative environment you need to develop the Mutual Action Plan. 3. Write the Mutual Action Plan using your customer’s words Co-creating the Mutual Action Plan with your customer means you’re helping them document their action and owners in the context of their business, priorities, culture and decision-making process. All the actions should be in the customer’s language and their verbiage. They should hear their voice reflected in the plan. 4. Document the Mutual Action Plan and keep it current The buyer and sellers teams should co-create and co-develop the Mutual Action Plan together. This process involves defining the specific objectives. There should be clear checkpoints for each stage of the sales process. All the actions should be in the customer’s language and their verbiage. They should hear their voice reflected in the plan. 5. Verify and validate the Mutual Action Plan with economic buyer and influencers The Mutual Action Plan becomes the central document used to align teams and deliver on the customer’s ideal solution. It’s important to verify, reverify and validate the Mutual Action Plan with as many influencers as possible, including the economic buyer and executive sponsors. Be curious. When you speak with your champion, ask questions about what’s changed since your last conversation. It’s better to know sooner than later if dates or priorities shift. 6. Make the Mutual Action Plan action-oriented Salespeople shouldn’t own all actions of a Mutual Action Plan. Action items on the plan go beyond signing the PO. Click here to read more tips and best practices. https://lnkd.in/gG_ne7a7

CONNEXIO Consulting is specialized in field marketing and sales. Those are strategies that involve directly engaging with customers in the field, outside of traditional digital or in-store environments. Both disciplines offer a variety of benefits to businesses, helping to drive brand awareness, customer loyalty, and sales growth. Here’s a breakdown of the key benefits of each: Benefits of Field Marketing: Direct Customer Engagement: Field marketing allows brands to engage directly with potential customers, often in face-to-face settings. This creates a personal connection and helps build trust, something that's more difficult to achieve through digital channels alone. Brand Awareness and Visibility: By being physically present at events, pop-ups, or retail locations, field marketers can increase a brand's visibility and ensure that it is top of mind for consumers. Experiential campaigns, such as product demonstrations or sampling, help create lasting impressions. Event Marketing and Sampling: Participating in or sponsoring events (like trade shows, festivals, or pop-up shops) allows companies to showcase their products in a way that's interactive and engaging. Product sampling or live demonstrations can drive interest and conversions. Competitive Advantage: Being on the ground enables brands to monitor competitor activity in real-time. Field marketers can assess the competition’s approach, adapt quickly, and adjust tactics to maintain a competitive edge. Benefits of Field Sales: Increased Sales Conversions: Field sales reps engage directly with potential buyers, allowing them to address concerns, offer personalized solutions, and close deals more effectively. A face-to-face interaction can often convert a warm lead into a customer more successfully than online methods. Real-Time Feedback: Field sales provides immediate feedback from customers, allowing sales reps to adapt their strategy on the fly. This agility is invaluable for improving messaging and offering products or services that meet market demand. Relationship Building and Networking: Field sales is an excellent way to develop a professional network and establish long-term relationships with key decision-makers and stakeholders, often leading to repeat business or referrals. Improved Customer Retention: By staying in close contact with existing customers, field sales reps can identify and resolve issues early, helping to reduce churn and maintain customer satisfaction. Combined Benefits of Field Marketing and Sales: Higher Engagement and Impact: Combining both field marketing and sales efforts helps create a seamless experience for customers. While field marketers engage customers with brand awareness and initial interest, sales reps can follow up with personalized pitches and conversions.

Apex Logics is looking for Software Sales & Marketing Expert Experience: 2-3 years Qualification: Bachelors Location: Bahria Phase 7, Rawalpindi Timings: 9:00 am- 6:00 pm Apply or refer at hrm.apexlogics@gmail.com Job Overview: We are seeking a driven and innovative Sales and Marketing Expert to join our team at Apex Logics, specializing in software services, including game development, publishing, design, video editing, and animation. This role will focus on promoting our comprehensive service offerings to clients across various industries, driving revenue growth, and enhancing our market presence. Key Responsibilities: Market Research and Strategy: ·        Conduct in-depth market research to identify trends, opportunities, and customer needs in the software services sector. ·        Develop and implement targeted marketing strategies to effectively promote our services. Sales Development: ·        Create and execute sales plans to meet or exceed revenue targets. ·        Identify and qualify potential clients, and build long-term relationships to foster repeat business. Service Promotion: ·        Develop compelling marketing materials that showcase our services, including case studies, brochures, and presentations. ·        Lead marketing campaigns across various channels, including social media, email, and content marketing. Client Engagement: ·        Serve as the primary point of contact for clients, understanding their requirements and providing tailored solutions. ·        Conduct product demonstrations and presentations to showcase our software capabilities. Content Creation: ·        Collaborate with the marketing team to create engaging content, such as blogs, articles, and videos, highlighting industry trends and our service expertise. ·        Utilize SEO best practices to enhance online visibility and attract potential clients. Performance Tracking and Reporting: ·        Monitor and analyze sales metrics, marketing campaign performance, and client feedback. ·        Prepare and present regular reports to management on successes, challenges, and opportunities for growth. Networking and Industry Engagement: ·        Attend industry events, conferences, and networking functions to promote our services and establish connections. ·        Foster relationships with industry influencers and partners for potential collaborations. Customer Support and Retention: ·        Implement strategies to enhance client satisfaction and loyalty. ·        Gather feedback from clients to continuously improve our service offerings. Qualifications: ·        Bachelor’s degree in Marketing, Business, or a related field. ·        3+ years of experience in sales and marketing within software services (game development, design, video editing, animation, etc.). ·        Strong understanding of the software industry and market dynamics.

Apex Logics is looking for Software Sales & Marketing Expert Experience: 2-3 years Qualification: Bachelors Location: Bahria Phase 7, Rawalpindi Timings: 9:00 am- 6:00 pm Apply or refer at hrm.apexlogics@gmail.com Job Overview: We are seeking a driven and innovative Sales and Marketing Expert to join our team at Apex Logics, specializing in software services, including game development, publishing, design, video editing, and animation. This role will focus on promoting our comprehensive service offerings to clients across various industries, driving revenue growth, and enhancing our market presence. Key Responsibilities: Market Research and Strategy: ·        Conduct in-depth market research to identify trends, opportunities, and customer needs in the software services sector. ·        Develop and implement targeted marketing strategies to effectively promote our services. Sales Development: ·        Create and execute sales plans to meet or exceed revenue targets. ·        Identify and qualify potential clients, and build long-term relationships to foster repeat business. Service Promotion: ·        Develop compelling marketing materials that showcase our services, including case studies, brochures, and presentations. ·        Lead marketing campaigns across various channels, including social media, email, and content marketing. Client Engagement: ·        Serve as the primary point of contact for clients, understanding their requirements and providing tailored solutions. ·        Conduct product demonstrations and presentations to showcase our software capabilities. Content Creation: ·        Collaborate with the marketing team to create engaging content, such as blogs, articles, and videos, highlighting industry trends and our service expertise. ·        Utilize SEO best practices to enhance online visibility and attract potential clients. Performance Tracking and Reporting: ·        Monitor and analyze sales metrics, marketing campaign performance, and client feedback. ·        Prepare and present regular reports to management on successes, challenges, and opportunities for growth. Networking and Industry Engagement: ·        Attend industry events, conferences, and networking functions to promote our services and establish connections. ·        Foster relationships with industry influencers and partners for potential collaborations. Customer Support and Retention: ·        Implement strategies to enhance client satisfaction and loyalty. ·        Gather feedback from clients to continuously improve our service offerings. Qualifications: ·        Bachelor’s degree in Marketing, Business, or a related field. ·        3+ years of experience in sales and marketing within software services (game development, design, video editing, animation, etc.). ·        Strong understanding of the software industry and market dynamics.

The four-step sales strategy you've outlined is a progression that reflects increasing depth in relationship-building and personal branding within the sales process. Here's a detailed description of each step: 1. What Do You Know? Focus: Knowledge and Expertise Details: This step involves understanding your product, market, competition, and industry trends. It’s about acquiring the necessary knowledge to speak confidently and authoritatively about what you’re selling. It also includes understanding customer needs and pain points. This step is foundational, as you can't effectively sell or build relationships without knowing your field well. 2. Who Do You Know? Focus: Networking and Connections Details: This step is about leveraging your existing network. It's about identifying the key people in your network who can help you achieve your sales goals. It involves building relationships with potential customers, partners, or influencers. The strength of your network can often determine your ability to find and close deals. This step is crucial for getting your foot in the door and starting meaningful conversations. 3. Who Knows You? Focus: Visibility and Reputation Details: This step emphasizes personal branding and visibility. It’s not just about who you know, but who knows you. The goal here is to make sure that people within your industry recognize you as an expert and a trustworthy source. This might involve public speaking, writing articles, engaging in social media, or other methods to increase your visibility. It’s about being top-of-mind when someone needs what you’re offering. 4. How Well Do They Know You? Focus: Deep Relationships and Trust Details: The final step is about building deep, trusting relationships with your network. It’s not enough for people to just know your name; they need to know your values, your expertise, and your reliability. This is where long-term relationships are solidified, leading to repeat business and referrals. It involves continuous engagement, providing value, and maintaining integrity in all your dealings. This step is where you become a trusted advisor, rather than just a salesperson. SAMPLE Ebook by DHUWANON NEERACHA "https://lnkd.in/gkc-nniB"

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