Alan Young’s Post

Rethinking Hospitality Principles: Embracing Flexibility in a Changing Industry *The hospitality industry has long been guided by traditional rules and principles. However, I believe it's time to challenge some of these principles and adapt to the evolving needs and preferences of our guests. *The Case for Flexibility-Consider a guest who requests their food to be served from the left, contrary to traditional serving protocols. Should we rigidly adhere to rules or prioritize the guest's preference? Similarly, if a guest requests cold soup, despite it typically being served hot, shouldn't we accommodate their desire? *The Bottom Line- What matters most is achieving the desired outcome for our guests. It's time to reexamine hospitality principles through the lens of guest satisfaction, rather than solely adhering to traditional rules. *Conclusion -By embracing flexibility and guest-centricity, we can revolutionize the hospitality industry and create truly memorable experiences for our guests. Let's rethink the rules and prioritize what truly matters – delivering exceptional service and exceeding guest expectations. What are your thoughts and ideas around this subject?Please feel free to share your thoughts in the comments. #rethinkinghospitality #flexibility #evolvinghospitality

New corporate travel and expenditure data looks promising for #restaurants in the face of dampening consumer sales. Key trends include: 🌐 Global business travel spend is projected to reach $1.48 trillion in 2024. 🍽️ Business travelers now spend $245 billion on food and beverage, the second-largest travel expense category. 🍱 Corporate catering revenue is expected to reach $103 billion by 2027. This business travel and dining boom offers a lucrative avenue for growth. Learn more in our latest press release!

How can personalized guest experiences drive growth and profitability in the hospitality industry?   In today's competitive market, personalized guest experiences are more than a luxury—they're essential for driving revenue and profitability. Tailoring each stay to the unique preferences of our guests not only enhances satisfaction but also significantly boosts our bottom line. This applies to both team members and guests. Focusing on the team gives them a sense of purpose, encourages them to create a unique experience for the guests they serve, and increases retention. In the past, it seems as though personalized guest experiences have been reserved for the top brands such as Ritz Carlton and Waldorf Astoria. However, these experiences can and should be scaled to create a unique and memorable stay regardless of the brand.  Lately, I have been obsessed with Will Guidara’s book, Unreasonable Hospitality. In this book, Will shares a story of an instance where he overheard a group of patrons at his restaurant discussing their food tour of NYC. They expressed one regret; they hadn’t eaten a NYC hot dog. Will immediately went down the street, bought a hot dog, and convinced his partner/chef to serve the hot dog. The patrons were amazed and left with a completely unique experience that will last a lifetime. This story illustrates that unique and highly impactful experiences don’t need to be expensive. All it takes to provide personalized service is an attentive ear and a team member that is empowered to make things happen.  In future a future post, I will outline how we leverage guest data to both create unique experiences and build lasting guest relationships. Join us in transforming hospitality through personalized excellence. Follow and engage to join the conversation. #HotelOwners #HotelManagement #PersonalizedExperience #HospitalityInnovation #Profitability #BusinessGrowth

Today's Revenue Management thought:- Advantages of Per Person Pricing One of the primary advantages of per person pricing is its potential for increased revenue. By charging for each additional guest, hotels can ensure they are compensated for the extra resources and amenities used. This can be particularly beneficial during peak seasons when occupancy rates are high, and maximizing revenue per guest is crucial. Another significant benefit is enhanced fairness and transparency. Guests can clearly see what they are paying for, which can lead to higher satisfaction levels. Families and groups, for instance, can understand the cost implications of adding more people to their booking, leading to fewer surprises at checkout. Per person pricing also allows for better customization of packages and promotions. Hotels can tailor offerings to different guest segments, such as solo travelers, couples, or large families, providing targeted deals that cater to their specific needs. This flexibility can enhance marketing efforts and attract a broader range of customers. Additionally, this pricing model can improve resource management. By knowing the exact number of guests, hotels can better plan for food and beverage consumption, housekeeping, and other operational aspects, leading to more efficient and cost-effective service delivery. Have a profitable week. ✌🏼 N. Hall Consulting 🔔 Ring the bell ➕ Hit "+ Follow" 💬 Leave me a comment 👍 Like this, give it a thumbs up #Hotels #Hospitality #Distribution #RevenueManagement #OutsourcedRevenueManagement #Revenuegrowth #Consultant #Hotelgrowth #Coaching #Hotelrevenue #Hoteldistibution #Hoteltech #Hotelmarketing

98% of hotels and restaurants do not do this! And it is what makes the 2% stand above everyone else. Something that's the difference between success or mediocrity. Think of the number of hospitality businesses out there. All fighting for the attention of their target guests. But it's the 2% that consistently stand out again and again. So, what is that difference? Their people are 100% certain about the mission and purpose of the business. Each team member knows how they fit into that big picture. That allows them to adapt their work and decision-making. Which ultimately enhances the guest experience. That's what keeps people coming back. What are you doing to align your people with your purpose? Let me know below! #hotels #restaurants #purpose #foodandbeverage

Here are 4 metrics that helped us double a hotel restaurants revenue (Compared to the same period last year.) 1/ Utilisation Rate Why: This shows how many times your restaurant has been 100% occupied - it's a great benchmark for the team to work towards. 2/ Revenue By Booking Source Why: See where your guests are coming from and look at ways you can grow further. Look at the ones that aren't working and test new ideas. 3/ Average Check Per Employee Why: See who are your best sales people and have them on the shifts that count! 4/ Revenue By Meal Period Vs Last 13 Weeks Why: Look at the meal periods growing the quickest and double down on them. Metrics alone don't guarantee success But they do enable your team to be more strategic in their decisions Because the days of total revenue and average check are over You just have to embrace a different mindset And think differently! PS. What metrics are you using to grow your business (and you don't have to work in ops to join in!) #innovation #thinkdifferently2024 #hospitality #hotels

Here are 4 metrics that helped us double a hotel restaurants revenue (Compared to the same period last year.) 1/ Utilisation Rate Why: This shows how many times your restaurant has been 100% occupied - it's a great benchmark for the team to work towards. 2/ Revenue By Booking Source Why: See where your guests are coming from and look at ways you can grow further. Look at the ones that aren't working and test new ideas. 3/ Average Check Per Employee Why: See who are your best sales people and have them on the shifts that count! 4/ Revenue By Meal Period Vs Last 13 Weeks Why: Look at the meal periods growing the quickest and double down on them. Metrics alone don't guarantee success But they do enable your team to be more strategic in their decisions Because the days of total revenue and average check are over You just have to embrace a different mindset And think differently! PS. What metrics are you using to grow your business (and you don't have to work in ops to join in!) #innovation #thinkdifferently2024 #hospitality #hotels

Today's Revenue Management thought:- Advantages of Per Person Pricing One of the primary advantages of per person pricing is its potential for increased revenue. By charging for each additional guest, hotels can ensure they are compensated for the extra resources and amenities used. This can be particularly beneficial during peak seasons when occupancy rates are high, and maximizing revenue per guest is crucial. Another significant benefit is enhanced fairness and transparency. Guests can clearly see what they are paying for, which can lead to higher satisfaction levels. Families and groups, for instance, can understand the cost implications of adding more people to their booking, leading to fewer surprises at checkout. Per person pricing also allows for better customization of packages and promotions. Hotels can tailor offerings to different guest segments, such as solo travelers, couples, or large families, providing targeted deals that cater to their specific needs. This flexibility can enhance marketing efforts and attract a broader range of customers. Additionally, this pricing model can improve resource management. By knowing the exact number of guests, hotels can better plan for food and beverage consumption, housekeeping, and other operational aspects, leading to more efficient and cost-effective service delivery. Have a profitable week. ✌🏼 N. Hall Consulting 🔔 Ring the bell ➕ Hit "+ Follow" 💬 Leave me a comment 👍 Like this, give it a thumbs up #Hotels #Hospitality #Distribution #RevenueManagement #OutsourcedRevenueManagement #Revenuegrowth #Consultant #Hotelgrowth #Coaching #Hotelrevenue #Hoteldistibution #Hoteltech #Hotelmarketing

In this month's Hospitality Review: Marketing special: Rate Parity, Drip-pricing, Vibing Jon Siberry emphasises the importance of honest marketing. Accurate representation of hotel offerings is crucial to meet guest expectations and make a positive first impression, especially with food and beverage options. Thibault Catala shares his knowledge on how the European Commission's recent ruling on hotel rate parity decision might affect revenue management for hotels in Europe. His insights help clarify the implications for the industry. Sam Weston from 80 DAYS talks about marketing trends and authenticity. Sam's knowledge provides a new understanding of consumer behaviour. His input highlights the importance for hotels to develop marketing and creative strategies that appeal to modern travellers. Listen now: https://lnkd.in/epe26JgK #hotelmarketing #hoteliers #hospitalitymarketing #hospitality #hotelindustry #hoteloperations

A week looking at marketing in the podcasts, and as a marketing PR specialist it was great for me to speak to experts about the challenges and opportunities for hotels and travel companies. #marketing #hotelmarketing #travelmarketing