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🎙 The Retaili$tic Podcast: Mastering Retail Media Networks Retail media networks (RMNs) are transforming the way retailers monetize first-party data and leverage shelf space to create a more personalized customer experience. But, as promising as RMNs are, they come with their fair share of challenges—time, cost and expertise all play a role. This week on "Retaili$tic," Coresight Research's Deborah Weinswig 韋葆蘭, CEO and Founder, and Steven Winnick, VP Innovator Services, tackle the complexities of retail media and how brands can get ahead in this evolving space. Key Takeaways: • The importance of monetizing first-party data. • Addressing the challenges of RMN development • How technology and partnerships can fuel RMN success 🎧 Tune in to gain actionable insights and get ahead in the retail media revolution. Listen to "Retaili$tic" today!: https://lnkd.in/ejiph7XR  #Retailmedia #firstpartydata #retailadvertising #retailinnovation 

All things CPG .. Hot off the heels of Shoptalk Vegas, I had the opportunity to do a "Not Quite 90 Seconds" with the one and only Peter V.S. Bond ... Peter and I have been talking for a while and got the opportunity to spend some time together at RampUP San Francisco. If you haven't already, I highly recommend reviewing some of the fantastic content from The CPG Guys Podcast. Featuring powerhouse brands from Walmart, Kroger, Parbinder from CVS Health, Kevin and Daniella at LiveRamp, Albertsons, Kellanova, Mondelēz International, Nestlé, 7-Eleven, The Coca-Cola Company, PepsiCo, Uber, and so many more. here 👉 https://lnkd.in/ey2sdYiD Peter, Sri and Bryan have built one of the most comprehensive guides to CPG Marketing and the meteoric rise of "Digital" Retail Media. Peter and I took a moment to recap on: ❓ What makes the CPG Guys so powerful ❓ His journey in the AdTech / MarTech  ❓ The rise of "Digital" Retail Media, the impact of transformation in the CPG Space from COVID ❓ What's next? How is the CPG industry looking at measurement? Clearly not 90 Seconds, but worth a listen ... thank you, Peter and I look forward to the next "Pundit Session." Snippet below - 👉 full episode here https://lnkd.in/e8Xv7UGy More episodes at NotQuite90Seconds.com #cpg #cpgmarketing #thecpgguys #retailmedia

Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

🎙 New Podcast episode of Unpacking The Digital Shelf is now available! 🎙 🛍 More and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply side platform provider Crealytics, joined the podcast to share how brands can tap into solutions and providers that can ease access and management, and brings insights into how, as ROAS dies, more blunt but more accurate forms of measurement can be deployed. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more ⤵ #digitalleaders #retailmedia #digitalmarketing #innovation  #ecommerce  #podcast

Retail Media = Wild West. How will the industry transform into an efficient ecosystem? Don't miss the latest episode of The Digital Shelf Institute Podcast, where I discuss this and many more retail media-related questions. Thanks for having me, Lauren Livak Gilbert and Peter Crosby!

Are you looking to gain a competitive edge in the Retail Media industry? Then, you simply cannot afford to miss this insightful podcast featuring Andreas Reiffen. In this fascinating conversation, you'll gain valuable insights into the challenges, technologies, and time to market in the industry, as well as the strategies of those who are currently winning the game. Tune in now to stay ahead of the competition!

So great sharing the stage with 3 of the finest leaders in the business - David Hughes, Roger Goldstein and Brian Nay. Check out the full conversation from Accruent Insights - I am sure you will enjoy it! #elevatingbrickandmortar #facilitiesmanagement #customerexperience #brandpromise

📊💼 Our commitment is to forge lasting partnerships and harness data for the greater good. We're dedicated not just to Snappy Shopper's success, but to the prosperity of our retailers and their communities with Greg Deacon at Snappy Shopper Discover how Snappy Shopper is revolutionising convenience retail in our latest podcast episode. Greg discusses: • Balancing retailer needs with brand objectives • Leveraging technology for hyper-local marketing • The importance of transparency in retail media 🎧 Dive into the future of quick commerce and retail media. #RetailMediaMoguls #QuickCommerce #RetailMedia

Commerce has become a CEO level topic for all major brands. The reason? The challenges over the last 5 years have led to eroding margins, digitally native brands (collectively) stealing material levels of share, and the redefinition of the retail model they compete within. Yet, too often commerce teams struggle to get the funding needed for their larger transformation efforts, while others have yet to begin developing those plans. Much of the disconnect between commerce and company leadership comes from trying to communicate what’s happening and why it’s important in terms that are relevant to the CEO, CFO, and CGO. That’s what this podcast is about and is based on what continues to work in helping CEO’s understand why this is an urgent enterprise level need. Thank you Peter Crosby, Lauren Livak Gilbert, and the The Digital Shelf Institute for always being a great partner in helping to empower our community of commerce leaders across the globe. #Marketing #Commerce #CEO #Strategy #Brand Interpublic Group (IPG) IPG Commerce KINESSO Commerce, Momentum Worldwide, MRM, Acxiom, ChaseDesign, and RafterOne | An IPG Company