Aleksei (Aleks) Stojanovic’s Post

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Over $500 Million in Amazon Sales This Year | Partnerships @Straight Up Growth | Founder @NoSurf

On pride month 🏳️🌈 corporate companies are known for changing their logo, and at times getting backlash for it as a simple logo change is seen as minimal effort. This year I've seen less of that, less LGBTQ+ activations on social, less LGBTQ brand + creator partnerships, a lot less of it all. Has the stigma/fear of backlash from minimal effort discouraged brands from trying to participate? Is the new pride month logo change 0 logo change now? Are brands playing it safe or scared? Growing a conscience about using pride month for a marketing ploy? Or have they not seen what they wanted from previous efforts on pride month in other years?

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