Alexandra Hildreth’s Post

 𝐌𝐞𝐧'𝐬 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: 𝟐𝟎𝟐𝟒 Men's fragrance, often referred to as cologne or #perfume ,is a #scented product designed specifically for men to enhance their personal #grooming and leave a lasting olfactory impression. These #fragrances are crafted with a blend of aromatic compounds, essential oils, and #fixatives, creating a distinctive and appealing scent profile. #Menfragrances come in a variety of concentrations, including #cologne, eau de #toilette, and parfum, each offering a different level of intensity and longevity. The fragrance industry offers a diverse range of men's #scents , ranging from fresh and citrusy notes to woody or spicy undertones, allowing individuals to choose a fragrance that complements their style, personality, and occasion. Men's fragrance is an integral part of personal grooming and self-expression, contributing to an individual's overall sense of style and confidence. 𝐆𝐞𝐭 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/drj-rXZQ 𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: Kering BYREDO Calvin Klein CHANEL Creed FragranceOne Giorgio Armani Hermès The Estée Lauder Companies Inc. Le Labo Fragrances LVMH Michael Kors Royal aroma The Savile Row Company Thomas Clipper #perfume #fragrances

Why are high-quality, unique perfumes becoming so expensive, some may ask? But what’s more important to consider is why so many people end up wearing the same perfumes. Even niche fragrances are at risk of becoming mainstream. Take the amazing Baccarat Rouge phenomenon by Francis Kurkdjian (RRP £220 for 35ml). Over time, these exquisite, high-priced fragrances become commonplace and highly recognisable, diminishing their niche appeal as more people wear them. Instead, the new standard of luxury is about offering a completely unique olfactory experience to every customer – as true luxury isn’t about the price tag but about crafting a unique, personal olfactory identity that is theirs alone. https://lnkd.in/dTN4zFJA #Fragrance #LuxuryPerfumery #NichePerfume

I love a good scent - what's your favorite? Learn more about the latest consumer trends in fragrance! From luxury scents to budget-friendly options, hear from Circana on the evolving fragrance market in this new blog. 🌸💰 #ConsumerTrends #FragranceMarket

The niche perfume market has only been heating up over the past few year. Fendi re-entered the fragrance market with seven exclusive perfumes priced at $330 each, reflecting a shift towards high-end, niche fragrances in the industry. This trend sees designer brands like Fendi and mainstream brands increasing prices and emphasizing quality and exclusivity to compete with niche brands. Former indie pioneer BYREDO sold to Puig for a reported $1 billion in 2022. The likes of LVMH and Estée Lauder are looking to compete with those formerly indie darlings through scents that mimic niche perfume’s appeal, namely the promise of high-quality ingredients and more limited availability. #luxuryliving #luxurybeauty #luxuryfragrance #fragrance ##fendi #byredo #puig #lvmh #esteelauder #glossy https://lnkd.in/g3nsYWeV

Fragrance is a personal choice, and consumers are exploring both ends of the price spectrum when searching for their favorite fragrance. They're splurging on luxury while simultaneously saving with more cost-effective options. Get more #FragranceMarket insights from Circana.

Perfume ‘dupes’ are all the rage these days. But while they seem like a bargain, these imitations rarely measure up, both in terms of their quality and their ethics. Clearly consumers are looking for more affordable perfumes, but there are plenty of budget-friendly options on the market that don’t compromise quality and integrity for a quick profit. Dupes often rely on poor labour practices, unsustainable ingredients, non-recyclable packaging, and are fundamentally dishonest and damaging to creators. We don’t accept businesses stealing original designs in the fashion world, so why should it be tolerated in the fragrance industry? It’s time to see dupes for what they are and instead support the true art of perfumery at every price point. https://lnkd.in/dz73kX7H #Dupes #PerfumeEthics #Authenticity

𝗛𝗲𝗿𝗺è𝘀 𝗦𝗵𝗶𝗻𝗲𝘀 𝗶𝗻 𝗮 𝗦𝗰𝗿𝘂𝗳𝗳𝘆 𝗟𝘂𝘅𝘂𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁 "Catering to the superrich, who are the last to feel the pinch, helps Hermès in lean times. Luxury brands that target status-loving but not necessarily wealthy consumers are struggling as these buyers rein in extravagant purchases. Hermès isn’t immune to the trend: Its perfume and makeup business grew at less than half the rate of the group overall in its latest quarter. But these entry-level products contribute less than 4% of total sales, and demand for its other products is strong." https://lnkd.in/eJXaeJBt

Is "more" really more, or are we overwhelming our customers? In recent years, niche fragrance brands have been expanding the industry olfactive choices with the introduction of broad collections of bold, daring scents designed to captivate even the most discerning consumers (see CARRARA advisory industry report). And, while some established brands have long embraced collection of fragrances, this trend is now gaining even more momentum. Key trends such as hyper-customization, gender fluidity, and the infusion of local and cultural influences are driving this change. However, we must consider the risk that too much choice could lead to confusion rather than satisfaction. At what point does offering more options leave customers feeling lost? https://lnkd.in/e9s6X-3a #beautyindustry #beauty #beautybusiness #fragrances #perfumes #marketresearch #insights #datainsights

💪 NOW TRENDING : Amouage, Matière Première, Guerlain, Les Eaux Primordiales, BDK parfums ... "Extraits de Parfum" : how to grow on a higly saturated and competitive market ? 💎 Niche brands are increasingly releasing "extrait de parfum" versions of their existing scents (or new fragrances) to meet growing demand for more intense, long-lasting fragrances. Customers seeking unique, high-end experiences are drawn to "extraits" because of their concentration and luxurious feel, which offers a more intimate and personalized scent experience. "Extraits de parfum" allow them to showcase the richness of their ingredients. These versions often highlight specific notes more intensely, offering a deeper interpretation of their original creations. As the niche fragrance market becomes more competitive, releasing "extrait" versions helps brands stand out. It offers an elevated, premium option that appeals to serious fragrance enthusiasts and collectors who are willing to invest in higher-end, exclusive products. For niche brands, offering an "extrait" version gives loyal customers a new way to engage with a fragrance they already love, deepening brand loyalty and encouraging repeat purchases. This trend is part of a broader movement in luxury perfumery where consumers are willing to pay more for distinct, high-quality scent experiences. #fragrance #market #industry #perfume #product #parfum #beauté #beauty

Discover 8 must-know facts about Chanel foundation prices in Pakistan. Learn about pricing trends, factors affecting costs, and tips for finding the best deals on luxury cosmetics. Also Check: https://lnkd.in/d-HVsxiA