The Adult Non-Alc space is fascinating. As it evolves I think we’ll see some stratification between the functional ingredient beverages and the alcoholic beverage analogs with no functional ingredients. I think the route to market and consumer demand segment will end up being very different for these two distinct categories. I think there’s a bright future for both. What do you think?
Alex Brooks’ Post
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World-class marketing leader and CMO driving growth and expansion while increasing revenue through global marketing strategies and execution across CPG and hospitality industries.
I just came across an insightful session by #Cargill on the latest trends in functional beverages. If you’re interested in how these innovative drinks can enhance health and wellness, this is a must-watch! 🔗 Why You Should Tune In: 💫 Stay Ahead: Discover the newest trends in health drinks. 💫 Expert Insights: Learn from industry leaders. This session is packed with valuable information. Don’t miss out! #FunctionalBeverages #Cargill #HealthAndWellness #StayInformed
🫗 Hydration. Energy. Mood support. Consumer expectations for functional beverages continue to grow. Our co-sponsored webinar with SPINS is tomorrow, are you signed up? Get actionable insights from our expert panel on the trends fueling functional beverage purchases, ingredients that can help you overcome formulation challenges, and beyond. Register today at https://bit.ly/3TAGHPq
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Functional beverages is no new trend – but it remains a growing area with the rising incidence of stress and anxiety. And Good Spirits in the US are a perfect example of how beverage brands can meet consumers’ mood-support needs, combining CBD distillate with valerian root, vitamin B and more for a gentle buzz. Explore this and 23 other beverage trends in this first edition of the Growth Spaces Quarterly eBook 👉 https://hubs.ly/Q02F-Pbf0 #Innovation #BeverageIndustry #GrowthSpaces
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The first in a series of blogs coming from our commercial and food science team, here are some very practical tips from Silke Rinsma on how to formulate refreshingly crystal clear protein beverages.
🚀 Unlock the Secrets to Clear Protein Beverages! 🥤 Ever wondered how to create a shelf-stable, clear, high-protein beverage that exceeds consumer expectations and goes beyond what is currently on the market? Our latest blog, written by Silke Rinsma reveals the 5 essential steps to delivering this game-changing innovation. From choosing the right protein to mastering the adequate heat treatment. 👩🔬 Why It Matters: In a market that demands clarity, stability, and taste, mastering these techniques will set your product apart in a crowded protein category, and allow you to win with consumers who live Protein-Powered Lifestyles. 🔗 Read the full article: https://lnkd.in/e-b4dcmk #ProteinBeverages #FoodInnovation #ShelfStable #FoodScience #ClearProtein #Vivici
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