Alex Fletcher’s Post

What are your thoughts on this new campaign?

Multinational brands are embracing exciting collaborations, responding to consumer trends and moving beyond the scarcity mindset. I first noticed this shift in the luxury segment with Gucci's collaboration with The North Face. At first glance, these brands seem worlds apart, but it reflects how the concept of luxury is evolving—from flashy logos to timeless, unique experiences. The future of luxury is less about what you wear to a star-studded nightclub and more about the quality time you take on a trip to the Swiss Alps with loved ones. These partnerships not only inject excitement into each brand but also introduce them to new, relevant audiences in innovative ways. Looking forward to trying this product Dirk.

This is such a dynamic combination! Well done on this innovative approach.

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/eruXQu7D #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

Brand synergies can provide many benefits when done right 👍

Last week's announcement by Diageo of a 2,000-bottle consumer trial for their Baileys brand in mini format (80ml) adds to an increasing number of paper bottle trials and pilots in development and in-market. Here are some that we have tracked on ThePackHub's Innovation Zone platform. #packaging #packaginginnovation

Why Is Heineken Investing in Hard Seltzer Brand Stelz? Uncover the Strategic Acquisition #Heineken #Stelz #HardSeltzer #StrategicAcquisition #BeverageIndustry #MarketGrowth #DrinkTrends #SeltzerMarket #IndustryInsights #InnovativeDrinks

Happ Monday everyone!  Some new fresh creative from Heineken capturing " The First Ahhh!" for their new global campaign. this campaign comes from agency Lepub captures the frustration of people who can't quite get their hands on a Heineken. It shows scenes like arriving late to a party or finding the cooler empty, where everyone sighs in disappointment. But the mood shifts when the main character finally takes a sip of Heineken, his sigh turning into one of relief. Its set to a cover of Nat King Coles L.O.V.E. to top it off.    article here: https://lnkd.in/gy5SzqVk   youtube video here: https://lnkd.in/gy-ebtqU   Why it matters:  I really like how this campaign focuses on the moment of relief you feel when you finally get to taste a Heineken. It's interesting because when you think about healthcare and what we try to do at its core, is share the patient experience. Whether or raise awareness or help elevate a product benefit. Heineken's campaign is a great example to share with clients to show them one of the many ways to help bring a product benefit to life in a memorable way.

Retrofitting Brief [OUTDOOR] HEINEKEN | 0.0BARRIERS Creative Brief ——————— GET(Target Audience): Driver WHO (Consumer Problem): Want to enjoy a beer during hot summer days, vacations, and frustrating traffic jams but need to stay sober. TO (Desired Response): Realize that ice-cold HEINEKEN 0.0 is the perfect solution. By (Strategy): Showing that with HEINEKEN 0.0, drivers can enjoy a refreshing beer taste without any alcohol, even while driving. Feel free to share your thoughts about my brief. Link: https://lnkd.in/gKaP_QX9