Alise Crittendon’s Post

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Copywriter, Experiences at Edelman | Beauty & Wellness | 2024 ADCOLOR® FUTURE

Is this a little late to post for Trans Day of Visibility back in March? Maybe. But it’s not too late for Pride Month! 🏳️🌈 In honor of celebrating the LGBTQ+ community this month, I wanted to share this powerful piece of work I got a chance to be apart of for MAC Cosmetics! MAC has been a longtime supporter of the LGBTQ+ community, donating millions of dollars to support equality, providing gender-affirming care through beauty services and products, and being a safe space for queer individuals to explore and express themselves. To help MAC announce their newest VIVA GLAM grantee and partner, The Trevor Project, we created this beautiful video that highlighted the role makeup plays in self-discovery and identity expression. 💋Career Learning: I served as the Director of Scripts on and off set, where I helped craft the conversation to feel informative, authentic, and inspirational. It was important that the narrative not only checked the legal and marketing boxes, but that it ultimately centered trans joy rather than struggle. I learned that to tell an authentic story, you have to leave room for the talent or subject to actually tell theirs and not over-produce it. 💋LGBTQ+ Ally Learning: As an ally, I try to constantly listen and learn to best support the community. To be honest, it got difficult on set at times. Emotions were high as we covered difficult self-discovery moments and discussed overcoming very hard and very real obstacles. I learned that even when there’s a job to do, humanity comes first. Give space for your talent to feel and process as they’re telling their story. A few extra breaks and words of encouragement can go a long way. Super grateful for this experience and proud to have been apart of a team that values good storytelling, good production, and good causes ❤️💄 (Shoutout to the MAC Mustache crew who I won’t tag for the sake of post length 🥲) Check out the video here: https://lnkd.in/eP67G3Jp #beauty #maccosmetics #trevorproject #transvisibility #pridemonth #copywriter

M∙A∙C Cosmetics USA on Instagram: "For 30 years, our philanthropic MAC VIVA GLAM campaign has supported the LGBTQIA+ community and today, in honor or Trans Day of Visibility, we are proud welcome @trevorproject to our family of non-profit organizations. Through a $250,000 grant, #MACVIVAGLAM will support The Trevor Project in its mission to end LGBTQ+ youth suicide by providing resources to suppor

M∙A∙C Cosmetics USA on Instagram: "For 30 years, our philanthropic MAC VIVA GLAM campaign has supported the LGBTQIA+ community and today, in honor or Trans Day of Visibility, we are proud welcome @trevorproject to our family of non-profit organizations. Through a $250,000 grant, #MACVIVAGLAM will support The Trevor Project in its mission to end LGBTQ+ youth suicide by providing resources to suppor

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