Aliyah LENTSIDJA’s Post

"The message likeliest to reach your target consumers is the message created by the people who sit closest to them,” the report notes, emphasizing how creator-led campaigns resonate more with audiences. However, the report also highlights ongoing challenges, including measuring campaign performance and ensuring brand safety. CreatorIQ’s findings suggest that as brands deepen their partnerships with creators, they will need more advanced tools to track performance and manage risks effectively. https://bit.ly/4eKA3Pe #CommPRO #PR #CreatorIQ

GenZ is heavily misinterpreted, misrepresented and made the poster people of tokenism. We are not coloured-haired, funky loose clothed, fanny-packed, non-binary weirdos who look more humanoid than humans. Brands gotta up their game. The social fabric GenZ represents has way more layers than these creatives display. #misrepresentation #genz #creatorgeneration #brands #brandcreatives #tokenism #brandmanagement #advertising #marketing

Marketers today are highly focused on targeting Gen Z, yet this sought-after audience often feels misrepresented by brands, and reduced to mere stereotypes. We spoke to Gen Z themselves to understand how are brands lacking and what they can do better. Experts: Srishti Pandey, Creator & Founding Member at The New Thing Siddharth Kumar, Sr. Copywriter at Digitas ayden (they/he), Sr. Copywriter, dentsu Prapti Shah, Senior Creative, One Hand Clap Harshit Sharma, Founding Member & Sr. Brand Strategist, Youngun Kanchi Parekh, Associate Group Account Manager -Strategy & Planning, SoCheers Dishant Shah, Sr. Creative Executive, FCB Kinnect Follow the link in the comments to know more! #advertising #marketing #expertspeak

The main objective is to increase brand awareness among the target audience so that a customer thinks about the company first before buying a product. The Copywriters craft a unique story that resonates with the target audience. The brand Copywriter's promote or sell a product or an idea using creative campaigns for the target audience.

Engaging Your Audience with Compelling PR Campaigns 🌟 In today’s fast-paced digital world, capturing and retaining your audience’s attention is more challenging than ever. Have you ever wondered what makes some PR campaigns stand out while others fade into the background? 💡 Effective PR campaigns not only enhance brand visibility but also foster meaningful connections with your audience. At OliviaRose Media Agency, we believe in leveraging impactful storytelling and harnessing the power of social media platforms to create unforgettable brand experiences. 🚀 Take the example of GameRush, a collaboration between OliviaRose Media Agency and Balmoral Group. GameRush immersed gamers in an interactive narrative that celebrated their passion, not just their purchasing power. This campaign not only boosted brand reach but also deepened customer loyalty through authentic engagement and community-building initiatives. 📢 What strategies have worked best for you in engaging your audience through PR campaigns? Share your thoughts in the comment section. I’d love to hear your experiences and insights! Remember, in the world of PR, continuous engagement is key to building lasting relationships and driving impactful results. Let’s spark conversations and inspire each other to create compelling PR campaigns that resonate deeply with our audiences. #PRCampaigns #DigitalMarketing #BrandVisibility #Storytelling #SocialMediaStrategy #AudienceEngagement #ContentMarketing #BrandStory

"The message likeliest to reach your target consumers is the message created by the people who sit closest to them,” the report notes, emphasizing how creator-led campaigns resonate more with audiences. However, the report also highlights ongoing challenges, including measuring campaign performance and ensuring brand safety. CreatorIQ’s findings suggest that as brands deepen their partnerships with creators, they will need more advanced tools to track performance and manage risks effectively. https://bit.ly/4eKA3Pe #CommPRO #PR #CreatorIQ

Loads of marketing gimmicks have resonated with the audiences (Indian). From their taglines to their brand ambassadors, product positioning, and MVPs (Most Viable Prices). Here are a few great examples: Boost - Boost is the secret of my energy - Sachin Pepsi - De Ghumake Jiyo Khiladi wahe-wahe - Famous Cricketers & their famous shots Prestige - Jo Biwi se kare pyaar, wo prestige se kaise kare inkar - Abhishek & Aishwarya Rai However, there have been successful ads and brands without celebrities endorsing it. For example, Remember those fevicol ads: No famous people, no show shaa, but the sheer brilliance of writing, music, and execution, I still hum the “sharma ki dulhan jo byah ke aayi sang me do seater sofa le aayi.” And trust me, if you are from that generation, you are also singing it instead of reading it. Today, we see various brands hoarding over famous influencers and celebrities to get more reach and more eyeballs, which is not wrong; of course, having a familiar face adds a tangibility to your products; however, is it necessary for every product? What, according to y’all, makes an ad worth remembering? P.S.: Keep the list of memorable ads going in the comments. #Justsaying #randomthoughts #advertisements #linkedin #copywriting

Excited to share my experience as a producer for Pythia’s July 2024 campaign! Thank you to Reed Keenan for having me on and congrats to him and Shile Yang for the phenomenal work. Bringing this project to life was a true testament to creative collaboration, problem-solving, and strategic marketing. From navigating budget restraints to reimagining the production scale, our team worked tirelessly to deliver a campaign that elevated the Pythia brand. This comprehensive content package included: • A 30-second commercial showcasing the brand’s lifestyle and aesthetic. • Production UGC done by crew reposted to Pythia’s Instagram story, taking customers behind-the-scenes and promoting brand loyalty. • A focus on influencer marketing, partnering with creators whose platforms connect deeply with their audiences to maximize exposure. We crafted this campaign on a realistic budget while ensuring quality by assembling a skeleton crew, sourcing local talent, and utilizing accessible locations. The goal was clear: develop targeted, compelling content that doesn’t just promote a product but builds a lifestyle narrative around the brand. This project reminded me of the power of adaptability and creative storytelling in marketing. Whether it’s launching a new collection or tackling unsold inventory, the right messaging and content strategy can drive real impact. Grateful for the opportunity to help level up Pythia’s brand presence! Let’s connect—always looking to collaborate on innovative campaigns that combine creativity and strategy. #Producer #CreativeMarketing #BrandStrategy #InfluencerMarketing #ContentCreation #VideoProduction

📚 Storytelling in PR 📚 Storytelling is a powerful tool that can elevate your brand and captivate your audience, which is exactly what happened with Coca-Cola’s Paris 2024 campaign: ‘It’s magic when the world comes together’. Through a series of heartwarming adverts, digital content, and experiential activations, Coca-Cola showcased how the Olympics bring people from all corners of the globe together. The storytelling highlights personal and emotional stories of athletes and fans, emphasising the shared experiences and joy that the Olympics foster. By focusing on the emotional and unifying aspects of the event, the campaign strengthened Coca-Cola’s position as a brand that celebrates global connections and community. Here’s what you need to remember… ➡️ Great stories resonate on a personal level. By sharing compelling narratives about your brand’s journey, values, or customer experiences, you build a deeper emotional connection with your audience. ➡️ Storytelling helps breakdown complex information into relatable and digestible content In a crowded market, a unique story can set you apart from the competition. ➡️ Stories are inherently engaging and memorable ➡️ A story can inspire action Effective storytelling will transform your PR strategy from basic communication to an engaging, memorable experience. Let's talk more on how this can impact your business.📲 #Storytelling #PRStrategy #Engagement #pragency #digitalpr #publicrelations

“Beautiful things deserve to be filmed...” 🎥 Brand stories are meant to be told with clarity, creativity, and authenticity. Our mission? To help brands CAPTURE📸 the essence of who they are, CONNECT🤝 deeply with their audience, and CONVERT💸 interest into loyalty and action. Whether it’s through cinematic brand stories or engaging social media content, FIN is here to bring your vision to life. Ready to elevate your brand’s presence?👀