Allfred’s Post

“Should I hire an agency or keep things in-house?” It shouldn't be an either/or decision—it’s about finding the right solution for where your business is right now. It’s about collaboration over dependency. Here’s why partnering with the 𝗿𝗶𝗴𝗵𝘁 agency can really move the needle: 🔹 Specialized expertise you may not have in-house. 🔹 Fresh perspectives to keep your content sharp and relevant. 🔹 More time for your team to focus on strategy and growth, rather than day-to-day execution. The difference between a great agency and a mediocre one? A great agency doesn’t replace your team. It empowers it. With a strong agency, you get: ✅ Proven frameworks your team can adopt. ✅ Training that helps your internal team grow and thrive. ✅ Creative direction you can build on long after the agency's work is done. In-house teams bring consistency. Agencies inject energy and scale when you need it most. So, why not both? A strategic partnership with the right agency gives you the best of both worlds. And the truth? Agencies aren’t going anywhere. They aren’t just service providers—they’re strategic partners. The best will integrate seamlessly with your team, delivering results that last. ______________________________ Outworks can help you transform your LI strategy. • Expand your LI network to include your ICP 📈 • Create digestible content (video, text, graphic) for your ICP 📹 • Amplify your message with LI retargeting and thought leader ads 🗣️ Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

This article by Ad Age on how agencies are selling process over ideas definitely rings true. However, it misses the fact that for the last decade or so clients generally have cared less about ideas and more about digital, data and analytics to measure ROI. It's no wonder agencies started leading with that. Now clients are frustrated that agencies don't lead with ideas. Go figure. Newsflash: it's never, ever been about the tools we use. And the best clients have always known it. https://lnkd.in/dPXxhMwu

Marketers are on average directly managing 10 agency partners – and Mi3's Marketing & Customer Benchmarks: FY25 Outlook suggests it's hogging too much bandwidth as their remits expand further into customer. Offloading roster management to a single lead agency is the single biggest shift in relative terms, per the survey of 105 marketers representing $3bn-plus in spend. Across the piste, the preference for project work is all but eclipsing retainers – especially across big spending brands. Tumbleturn Marketing Advisory Managing Partner Jen Davidson and Akcelo chief Aden Hepburn unpack the key FY25 trends, shifts – and opportunities.

Want to prep your agency for a bright future? Goodway Group experts share their insight in a new article for Association of National Advertisers ↓

Want to prep your agency for a bright future? Goodway Group experts share their insight in a new article for Association of National Advertisers ↓

Want to prep your agency for a bright future? Goodway Group experts share their insight in a new article for Association of National Advertisers ↓

A good agency isn't just a "yes" machine to every client request. As a campaign manager, my primary focus is making sure that we're not just fulfilling requests but making sure we are hitting our client's KPIs. Therefore, when a request is made to roll out a new campaign, reallocate budget into something new which will take away from something helping us hit our KPIs, or something else, the first question I ask myself is, does this push us forward to hitting the clients KPIs? There are 3 answers that I generally come up with: yes, no, maybe. If the answer is a clear "yes," I'm all in. If the answer is "maybe," I'll also gladly roll out whatever is requested. There's no harm in trying it out. For both answers though, the next question I ask myself is "how do we do this right?" When there's something new in the clients company, whether it be rebranding, a new product launch, etc, there's a lot of excitement over it and a sense of urgency to roll it out ASAP. With all that excitement and this sense of urgency and pressure, it's easy to loose focus on what the goals are and make mistakes.  Instead, it's important to reduce this sense of urgency, take a step back, and see how to do it right rather then fast. In this situation, communication is key between the client and campaign manager. We need to collaborate on the best approach to this and if that means rolling it out a week later instead of that week, but we'll roll it out with a proper strategy in order to achieve the best results, so be it. If the answer is "no," it's crucial to push back and explain why. This is something that I've been working over the past couple of months and I've learned that pushing back isn't easy, but it's essential. Anyone can set up and launch a campaign, the real work of a good campaign manager lies in guiding clients toward decisions that drive the best results. Even if it means having those tough calls. Ultimately, I view myself and my clients as a team with the same goal: achieving the best possible results and hitting KPIs. #b2bmarketing #strategize

There’s a saying in our office: “When the stakes are high, the boss picks up the camera” 😅 In this world of #SocialMediaMarketing, being a founder isn’t just about strategy and meetings. BUT… it’s about rolling up your sleeves… getting behind that camera and ensuring that every piece of content we create tells a STORY 🎠 While I trust my incredible #team to handle the day-to-day… But there are moments where I just dive in & add some extra touch of cinematic magic ✨ Leading by example is how we’ve built our #agency and it’s how we continue to deliver exceptional results for our clients 👌🏻 If you’re looking for a partner who’s as passionate about your #brand’s story as you are…? let’s connect and create something extraordinary! #DigitalMarketing #ContentCreation #CinematicStorytelling #SMMA #MarketingStrategy #LeadGeneration

Running fast only matters if you’re heading in the right direction! By integrating agency management processes, brands can avoid the pitfalls of fragmented operations and drive better decision-making. My Agency Mania Solutions article delves into how this integrated approach helps brands stay on course and make better use of their resources... Read the article to explore these insights and strategies: https://lnkd.in/gBRQTQmu #AgencyManagement #CMO #AgencyPartnerships

Some agencies just don’t get it. They overpromise and underdeliver. This is what usually happens: → A slick salesman sells you the dream. → You sign onto a 12-month contract immediately. → Then you’re hooked up with an amateur marketer who can’t deliver. And then, 3 months later, you’re back at square one. I got tired of seeing the same pattern repeat itself. So I started my own agency: The Ecom Agency (EA). And now we’ve helped 50+ ecom brands to scale their businesses. With EA, you get speed and accountability. → We consider ourselves growth partners, not just an external agency. → I oversee everything personally, staying involved every step of the way. → Our packages are built for results, not X amount of deliverables like other agencies. Unlike other agencies, we don’t give ourselves anywhere to hide. We start with a two-month contract and then go month-to-month. Because if we want to keep you as a client, we need to deliver. And that’s what makes us different.