Allied Global Marketing’s Post

How can you ensure your brand remains #memorable among your target audience? The show must go on! Here's how to keep your brand shining bright during the quieter summer months ⬇️⬇️⬇️ P.S- you can always collaborate with influencers like we saw NBC and Snoop Dogg at the Olympic Games! 🏅🎤 #BrandBuilding

Lesson learned: Sometimes, all it takes is a new audience to skyrocket your business. Stanley, a 110-year-old company, hit $73M in sales in 2019 selling their durable cups to working men. But when their cups went viral with a female audience, Stanley's new Global President decided to embrace this new market. By launching pastel colors, collaborating with influencers and brands like Starbucks, they created waitlists of thousands and sold out for every new launch. The result? Stanley is now projected to hit $750M in 2023. Who knew a cup could cause such a stir? #businessgrowth #marketingstrategy #knowyouraudience

It appears that everything Taylor Swift touches lately turns to gold… Currently on her global Eras Tour, Swift was welcomed to Australian shores last week by not only her loyal fan following of Swifties, but by marketers who have been quick to harness the momentum she’s generating and the phenomenon known as the ‘Taylor Swift Effect’. Take for instance #Vegemite strategically placing a billboard on Taylor’s exit route from a Melbourne airport, reading, ‘From one icon to another, welcome to Australia’. Moves like this encapsulate the power of creativity when #brands meet #influencers. As Swift's influence continues to ripple across industries and countries, it underscores the need for brands to capitalise on such moments and create timely innovative opportunities that resonate with their audience. How can your brand leverage its unique voice and values to enhance its impact? #InfluencerMarketing #InnovativeMarketing #IndustryImpact #AuthenticPartnerships #BrandEngagement #BrandInnovation #CreativeMarketing #TaylorSwift #TheTaylorSwiftEffect #Swifties #Zadro #CommunicateBetter

If you know me well, you'll know I'm a huge Bravo reality fan. And I've been an OG Southern Charm watcher from the early episodes. I'm absolutely fascinated by Panera getting Craig Conover - the pillow and sewing king of Charleston - to come to your new food menu launch event. My questions: -Was there only an embroidery station there because he was there? -What does it say about Craig and Paige's brands to do this? It genuinely looks like he is stoked to be there. And I can see them eating this stuff bed rotting, but still don't get the connection. -I want to see the pitch deck for this event now. -What other influencers were invited? I need a 360 view of this event. #influencers #socialmedia #bravo #panera

🌟 Cheers to a stellar year with Insense! ✨ Get ready to meet our top 5 influencers of 2023 — they've been killing it with the most collabs this year! 🌟 Massive thanks to everyone who made Insense the ultimate hub for building awesome connections. Your hard work has made this year truly extraordinary. Here's to even more wins in 2024! 🎉💼 #InfluencerMarketing 🚀

Behind every successful brand is a story of hustle, passion, and a few key moments that changed everything. From fueling Hugh Jackman’s transformation into Wolverine to earning the trust of top influencers like Miranda Kerr and Gwyneth Paltrow, my journey has been fueled by dedication and authenticity. Here are 3 secrets I learned to build a brand people can’t resist being a part of: 1 - Connect with Influential Figures: Identify key influencers or celebrities who align with your brand values and offerings. Getting them on board can amplify your visibility and credibility, just like when we partnered with Hugh Jackman during his Sydney filming of Wolverine. 2 - Prioritize Customer Satisfaction: Obsess over your customers’ needs and preferences. By delivering exceptional service and understanding what makes their lives easier, you’ll build trust and loyalty that fuels organic growth, just like we did with our customer-centric approach. 3 - Leverage Word-of-Mouth Marketing: Focus on creating a brand people genuinely want to be a part of. By building a community of satisfied customers who love what you offer, you’ll naturally attract new clients through word-of-mouth referrals, eliminating the need for hard sales tactics. So, who is on your hit list this week? #BrandRecognition #InfluencerMarketing #CustomerObsession #businesscoach #HughJackman #gwenethpaltrow #goop

Behind every successful brand is a story of hustle, passion, and a few key moments that changed everything. From fueling Hugh Jackman’s transformation into Wolverine to earning the trust of top influencers like Miranda Kerr and Gwyneth Paltrow, my journey has been fueled by dedication and authenticity. Here are 3 secrets I learned to build a brand people can’t resist being a part of: 1 - Connect with Influential Figures: Identify key influencers or celebrities who align with your brand values and offerings. Getting them on board can amplify your visibility and credibility, just like when we partnered with Hugh Jackman during his Sydney filming of Wolverine. 2 - Prioritize Customer Satisfaction: Obsess over your customers’ needs and preferences. By delivering exceptional service and understanding what makes their lives easier, you’ll build trust and loyalty that fuels organic growth, just like we did with our customer-centric approach. 3 - Leverage Word-of-Mouth Marketing: Focus on creating a brand people genuinely want to be a part of. By building a community of satisfied customers who love what you offer, you’ll naturally attract new clients through word-of-mouth referrals, eliminating the need for hard sales tactics. So, who is on your hit list this week? #BrandRecognition #InfluencerMarketing #CustomerObsession#businesscoach #HughJackman #gwenethpaltrow #goop

How did PRIME Steal $1BN from Gatorade? If you also grew up watching sports, you'd know Gatorade ruled the hydration industry for decades - Until.... 2 Youtube celebrities, Logan Paul and KSI, introduced their own Sports drink brand - PRIME. Founded in January 2022, the brainchild of these two influencers with a massive following used modern marketing tactics and ended up selling 1 billion bottles in just 2 years. Their 2023 revenue was estimated at $1.2 billion. What's the secret recipe? How can you copy their success? You'll get all your answers. Watch the video and comment SCALE I'll share a complimentary blog with you that outlines our 5 Steps to Cracking The Social Media Code. #primedrinks #modernmarketing

Storage Terminals Magazine: Thank you to the EPCA for sharing this important project. It was our pleasure to interview Guy Bessant amongst many other industry leaders. To view this important t project: Please Click Here: https://lnkd.in/eiBmX_zH Thank you again to the EPCA for the amazing share. #storageterminalsmagazine #tankstorage #oil #chemicals #gas #tankterminals #bulkliquids #tanks #storagetanks #storageterminals #liquids #storageterminalsmag #news

The Power of Influencers! Taylor Swift and Travis Kelce's love story equals massive profit, and many businesses are cashing in! This dynamic duo, now coined Swelce, is undoubtedly an extreme example of influencer marketing at its highest level. Thanks to Taylor Swift, the Kansas City Chiefs and the NFL have reportedly made an estimated brand value of $331.5 million from Taylor attending the Chiefs' games since September 2023. That number comes from print, digital, radio, TV, highlights, and social media mentioning Swift. Online news and digital content have created the most value, followed by social media. Additionally, other businesses, such as those making personalized puffer jackets and diamond TNT bracelets donned by Taylor, have benefited. Not to mention, tattoo parlours in Australia offering 'Swiftie' tattoos had massive line-ups during her latest Eras tour. Even for smaller businesses, knowing someone of influence who would get behind your brand can make a world of difference. It never hurts to leverage a relationship or ask for the connection! While Swift's celebrity status naturally drew attention, the ripple effect demonstrates the incredible potential of influencers to elevate brands and drive results. Start thinking about who you can call to influence your brand! ✨ #influencermarketing #brandawareness #businessgrowth #traviskelce #taylorswift #wovemade #contentmarketing #those2chics #nfl #swelce