Our client Atalanta B.C. is on the verge of history. The rising Lega Serie A club will play in the Coppa Italia final tonight and the UEFA Europa League final next week. What does that mean for the club’s next jersey sponsor? An opportunity to be at the forefront of Atalanta’s evolving global brand – literally. Allied Sports is proud to be leading the search with Atalanta, helping modern marketers feel the power of a global fan base that is loyal to sponsors. - 1.5x more likely to recall jersey sponsors - 2.1x more likely to purchase brands that sponsor their favorite team - 1.9x more likely to have increased brand affinity for a sponsor of their favorite team Check out this Forbes article to learn why writer Emmet Gates called Atalanta “a joy to football.” https://lnkd.in/evCu9zM2
i read that as Atlanta and got needlessly excited....
Forza Atalanta!
Good luck tonight, we're all pulling for you! Romano Zanforlin Luca Rocca Atalanta B.C.
Bravo Emmet Gates
Account Director, Brand Marketing at Allied Sports
1moWhat a season for Atalanta! European and Domestic Finals and on the cusp of Champions League qualification!