Altra Running’s Post

🌱 From Footwear to Flooring: Discover How Hero Rubber made with Nike Grind is Created! 👟➡️🏋️♂️ Ever wondered how old athletic shoes turn into our high-performance rubber flooring? We're excited to share the journey of Hero Rubber made with Nike Grind—from recycled materials to sustainable, certified flooring solutions. Learn how we: ✅ Collect and repurpose end-of-life athletic shoes through the Nike Grind program. ✅ Create high-performance, durable flooring that’s Red List Free and FloorScore Certified. ✅ Ensure every step you take is grounded in sustainability and innovation. Let’s step up together toward a cleaner, greener future with flooring that’s built to last. 🌍💪 Swipe through to see the process! 👇 #Sustainability #Recycling #NikeGrind #GreenBuilding

EU adopts new product sustainability rules, ban on destruction of unsold clothing and footwear Council of the European Union European Commission #sustainability #circulareconomy #sustainableproducts #ecodesign #ESG

🚀 A significant step forward today! The European Council announced that member states have approved regulations for a new “Ecodesign” framework, establishing sustainability requirements for nearly all products across the EU. 🌍 Additionally, the new regulations include a ban on the destruction of unsold textiles and footwear. This move aims to reduce the staggering amount of clothing waste, with 60 garbage truckloads of clothes currently being burned or buried in landfills every minute. This is a fantastic opportunity to promote circularity, drive innovation, and inspire meaningful change in our industry! ♻️🌱 #Sustainability #Ecodesign #CircularEconomy #Innovation #EnvironmentalImpact

🌍 Exciting news from the EU! The European Union has adopted the 𝗘𝗰𝗼𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 (𝗘𝗦𝗣𝗥) aimed at reducing waste and promoting a circular economy. ⭐ One key highlight: a ban on the destruction of unsold clothing and footwear. This progressive move ensures that unsold items are either reused, recycled, or donated, minimizing environmental impact and promoting sustainability. As we strive for a greener future, these regulations mark a significant step forward. Let's embrace these changes and work towards a more sustainable and responsible industry. 🌿👗👠

"The regulation also directs the establishment of a new “Digital Product Passport,” aimed at helping consumers and businesses to make informed choices when purchasing products, by providing information about products’ environmental sustainability, and calls on the Commission to manage a public web portal enabling consumers to search and compare information included in product passports." #esg #sustainability #circulareconomy #clothing #footwear

Introducing RBLUE: Recycled Elastic for Footwear At TFT Complementos, we are proud to present RBLUE, our new recycled elastic solution for footwear, designed specifically for laces, sandals, and boots. This material is not only sustainable, but also incorporates Zero Waste technology, helping reduce water consumption during production. Certified by Control Union and Global Recycled Standard (GRS), RBLUE offers an eco-friendly and high-quality alternative for the footwear industry, meeting the growing demand for sustainability in footwear design and manufacturing. With RBLUE, we don’t just minimize environmental impact; we also ensure a durable, versatile product that meets the needs of the most demanding footwear manufacturers. 🌍 Commitment to Sustainability 🔄 Circular Recycling 💧 Zero Water Waste 🔖 International Certifications At TFT Complementos, we strive to deliver innovative solutions that combine design, sustainability, and quality, always working towards a greener future. #RBLUE #Sustainability #SustainableFootwear #Recycling #ZeroWaste #GlobalRecycledStandard #ControlUnion #FootwearDesign #SustainableInnovation #EcoFriendlyFootwear #SustainableFashion #RecycledElastics #CircularEconomy

The innovators at Cirql™ are proud to unveil Cirql Zero™ – a new industrially compostable, biodegradable foam innovation for footwear brands. Cirql Zero debuts today at ISPO Munich as the midsole in a concept called the “Disappearing Shoe.” Designed and developed by the Cirql team, this Disappearing Shoe concept can be seen first-hand at the brand’s ISPO booths in Hall A2, Stand 426 and in the BrandNew Village, Hall B2, Stand 100-38.

🌍 Revolutionizing Footwear Sustainability with Dr. Martens ReWair 🌍 I am thrilled to see innovative brands like Dr. Martens plc taking bold steps towards a sustainable future. Introducing ReWair – a revolutionary line of eco-friendly footwear that exemplifies the intersection of business and sustainability. Dr. Martens' ReWair collection isn't just about iconic style; it's about making a tangible impact on our planet. Each pair is crafted using sustainable materials, significantly reducing the environmental footprint without compromising on durability or design. This is a testament to the fact that businesses can lead the charge in promoting environmental responsibility while still delivering exceptional products to their consumers. At PricingForThePlanet we believe that the future of business lies in sustainability. Companies that prioritize eco-conscious practices not only contribute to a healthier planet but also resonate more deeply with today’s discerning consumers. ReWair is a shining example of how legacy brands can innovate and adapt to meet the pressing needs of our time. Let’s applaud Dr. Martens for their commitment to sustainability and inspire other businesses to follow suit. Together, we can create a greener, more sustainable future. #Sustainability #EcoFriendly #DrMartens #ReWair #BusinessForGood #SustainableFashion #PricingForThePlanet #GreenInnovation

Don’t forget, our Trailbacks can be re-soled. The environmental impact of resoling boots is significantly positive. By extending the life of your footwear, you contribute to reducing the waste that goes into landfills. Re-soling your footwear teaches the value of quality over quantity, prompting consumers to purchase well-made boots that can withstand resoling multiple times. This approach to footwear aligns with the principles of a circular economy, where products are designed to last and be continuously reused or refurbished, thus creating a more sustainable world. Re-use, recycle, upcycle. Do the best you can for the environment. Trailback Boots with Sole www.trailback.co.uk #recycle #circulareconomy♻️ #protectnature #upcycle #re-use

Don’t forget, our Trailbacks can be re-soled. The environmental impact of resoling boots is significantly positive. By extending the life of your footwear, you contribute to reducing the waste that goes into landfills. Re-soling your footwear teaches the value of quality over quantity, prompting consumers to purchase well-made boots that can withstand resoling multiple times. This approach to footwear aligns with the principles of a circular economy, where products are designed to last and be continuously reused or refurbished, thus creating a more sustainable world. Re-use, recycle, upcycle. Do the best you can for the environment. Trailback Boots with Sole www.trailback.co.uk #recycle #circulareconomy♻️ #protectnature #upcycle #re-use