Alysia Ross’ Post

Bets, Ads & Snacks: Sunday's #SuperBowl 🏈 matchup between the San Fran 49ers and KC Chiefs has potential for robust gains in betting, ad revenue and snack-food sales. Thanks to my colleagues Geetha Ranganathan and Jennifer Bartashus for their great insights. To read more, please visits Bloomberg Intelligence at https://lnkd.in/gzxmftBw. Key takeaways: 🎲 Vegas first-time host, Taylor Swift's possible showing, new markets and close game could drive 12%+ bet growth. 📺 CBS might gross $700 million in ad sales, with sold-out spots priced at $7 million. 🥨 Food & beverage sales could grow 13% during game week, to reach $8.8 billion, based on BI's scenario.

Here's what's on my radar next week in the #BoozeAndBiceps beat. Monday, Feb 12: Wrapping up any ads we see at the Super Bowl in the Alcohol or Fitness business. Molson Coors Beverage Company already pushing its "Chill Train" ad. The company advertising for the second year after Anheuser-Busch ended its decades long exclusive sponsorship of the game. Tuesday, Feb 13: Speaking of Molson Coors Earnings ($TAP). Earnings are out on Tuesday. In the last 4-weeks Nielsen says sales performance for combined beer & core beer slowed. Curious to get a deeper look into outlook for beer performance in 2024, especially since we heard this week from Distilled Spirits Council of the United States that spirits sales outperformed beer for the second year in a row. Also on the radar, The Coca-Cola Company reports earnings on Tuesday. I'll be listening in for any comments on performance of ready-to-drink Jack & Coke product in partnership with Brown-Forman. Thursday, Feb 15: Retail Sales Data: Breaking out 'Beer, Wine, Liquor store' sales. Until then, have a great weekend all! #Spirits #SpiritsIndustry #Fitness #FitnessIndustry

Super Bowl LVIII 🏈 KC Chiefs vs. SF 49ers 🏈 The Super Bowl, from kickoff to the final whistle, is an American experience powered by businesses nationwide. With millions of fans tuning in and billions spent on consumer goods, businesses play a crucial role in delivering unforgettable moments and unforgettable Super Bowl Stats....................... -77%: The percent of Americans the National Retail Federation (NRF) estimates will tune in to Super Bowl LVIII. -$86.04: The average amount NRF estimates each household will spend on a variety of gameday essentials such as food and beverage, broadcasting costs, furniture, team apparel and accessories, and decorations. -$1.3 billion: Total economic activity or gross output for Arizona. -$91 million: Hotels saw a 90% occupancy rate and took in over $91 million in room revenue during Super Bowl weekend. -200,000: Passengers traveling through Sky Harbor International Airport the Monday after the Super Bowl, creating the single busiest day in the airport’s history. -11.2 million: The pounds of potato chips that will be consumed during the game. -the Super Bowl drives beer sales about 20% above average nationally, and retailers in San Francisco and Kansas City can expect to see a 10-20%. -Total spending by American consumers will reach about $17.3 billion, 80% of which will be dedicated to food and beverage. This is an increase of nearly $1 billion from 2023. Side note......This Patriots fan is betting on KC for the win. #LifeWorkSearch #SuperbowlLVIII #KC #economy #supplychain https://lnkd.in/g4Kr3tZB

It is Super Bowl weekend. Here are some interesting facts about the economic impact of this event: ✅ 77% of Americans are estimated to tune in to Super Bowl LVIII. ✅ Total spending by American consumers on the Super Bowl is estimated to reach about $17.3 billion, with 80% dedicated to food and beverage. ✅ The average household is estimated to spend $86.04 on gameday essentials. ✅ Super Bowl LVIII is expected to bring an additional estimated 150,000 people to Las Vegas. ✅ During Super Bowl weekend in Arizona, hotels saw a 90% occupancy rate and generated over $91 million in room revenue. ✅ 200,000 passengers traveled through Sky Harbor International Airport the Monday after the Super Bowl, marking the single busiest day in the airport’s history. ✅ The Super Bowl drives beer sales about 20% above average nationally. Retailers in San Francisco and Kansas City can expect a 10-20% increase in beer sales during the Super Bowl. ✅ Wings, pizza, salsa, dips, and spreads are top items for Super Bowl watch parties. ✅ 11.2 million pounds of potato chips are expected to be consumed during the game. As you can see, the Super Bowl is clearly a money-printing machine for many small businesses who know how to capitalize on it. However, to capitalize successfully on it, good forecasting and planning are required to make sure that you are generating profit and not just revenue. For example, some areas that small businesses should be forecasting and planning on are: 💡Pricing 💡Cost control 💡Inventory management 💡Marketing ROI, and 💡Customer retention What strategies do you think small businesses can implement to effectively capitalize on events like the Super Bowl and ensure profitability? Share your insights and experiences in the comments below! #SuperBowl #SmallBusiness #Profitability

The Power of Reciprocity :- How Pizza Hut Turns Customers into Fans Reciprocity suggests that individuals feel compelled to return favors or kindnesses they have received. In this advertisement, Pizza Hut offers a free Large Pan Pizza as a reward for purchasing another one. By giving customers something extra, Pizza Hut triggers the reciprocity principle, encouraging customers to feel indebted to the company and more likely to make a purchase. Moreover, by specifying that the free pizza will be from the same or lesser range, up to the signature range, Pizza Hut creates a sense of obligation for customers to reciprocate by making a purchase of equal or greater value. This strategy leverages the innate human desire to reciprocate generosity, ultimately driving sales and fostering positive relationships between the brand and its customers. Pizza Hut is building a deeper bond with its customers by showing appreciation and generosity. By giving customers a reason to smile, they're fostering loyalty and creating brand advocates. #Reciprocity #PizzaHut #BrandLoyalty #marketing #branding #marketers

The Ground Signal team is thrilled to unveil our AI-Powered #NFL Playbook! Dive into our comprehensive report that delves into the exciting world of NFL fandom and the endless possibilities it offers for beverage alcohol brands. With 58% of Americans engaging with the NFL weekly, this is a golden opportunity to connect with potential consumers. While beer brands have historically targeted this consumer base, there's still ample room for Wine and Spirits brands to captivate this enthusiastic audience. Our Deep Dive is split into five sections: an overview of #NFLfans, insights into popular game-watching venues, and specific opportunities for Whiskey, Tequila, and Vodka brands to make their mark. Ready to elevate your On-Premise strategy this football season? Download now and get ahead of the game! #NFL #GameTime #SundayFootball #MondayNightFootball #OnPremise #AlcoholTech For more #Onpremise #Consumer insights, please feel free to visit our resource center https://lnkd.in/ecJ9saVG

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘃𝗮𝗹𝘂𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? $5 💵 In a channel-less world, your customers are likely to follow the money. They just want something to eat. McDonald's previously-announced $5 promotion is set to launch in three weeks. Burger King has vowed to offer their own sandwich-nuggets-fries-drink deal for the same price. Now EG America has brought their own offer to the table, partnering with PepsiCo on drinks and snacks. While the QSR offers are identical to each other, EG is leveraging a c-store strength in breadth of products and generous portions. 💬 𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴? NACS has the full story: https://lnkd.in/g8KH6iv2

The story of Dr. Pepper has some important lessons for companies when trying to scale in a competitive environment and when you are not one of the top players. Being the third horse in a two-horse race can be advantageous. I didn't realize that Dr. Pepper's drinks are found on more US soda fountains than any other soft drink including Coke and Pepsi? Why? They get distribution through both Coke and Pepsi fountains. Read the Hustle article here 👉 https://lnkd.in/gwfieUKt Their playbook, according to this article on WSJ article (link below): 1) It Embraced Youth through platforms like TikTok 2) It's not acting like a 139-year brand 3) It played up its sweetness WSJ Article 👉 https://lnkd.in/ghEfQKUA #competition #scalingup

Foregoing a Super Bowl commercial, Miller Lite is tasking 1,000 QR-code wearing fans to embark on beer runs on game day. Molson Coors Beverage Company brand Miller Lite is foregoing a Super Bowl game spot this year in favor of a “Running of the Beer Ads” program that tasks 1,000 football fans to serve as the brand’s official advertisement. Consumers can already sign-up online to receive a Miller Game Time Jersey emblazoned with a QR code that they can wear while stepping out during Super Bowl commercial breaks. Miller Lite’s decision to engage in unofficial advertising during #SuperBowlLVIII is a departure from last year’s strategy, which put a heavy emphasis on its on-air advertisement. This year, instead of the brand being on-screen, Miller Lite is looking to 1,000 of its fans to become brand advocates through the “Running of the Beer Ads” effort. competitor Anheuser-Busch AB InBev meanwhile has purchased 2 minutes and 30 seconds of national air time for its Bud Light, Budweiser and Michelob Ultra brands. #superbowl #advertising

🍕🔍 In the realm of pizza, at the intersection of taste and strategy, we find the Nash Equilibrium. Behold, Pizza Hut and Domino's, two titans side by side, locked in a deliciously strategic showdown. 🧠🤝 The Nash Equilibrium, a concept from game theory, reveals that in competition, rational choices often reach a point where no one can gain by changing tactics alone. 📈🤔 As we stand between these pizza giants, we are reminded that in business and in life, understanding the balance of competition and cooperation is key. 🤹♂️🏆 In the quest for success, we must not only craft our strategies but also anticipate our rivals'. 📊🍕 Cheers to the lessons from a slice! 🍻 Pizza Hut Domino's #NashEquilibrium #GameTheory #StrategicShowdown #PizzaCompetition