Brandon Gomez’s Post

It is Super Bowl weekend. Here are some interesting facts about the economic impact of this event: ✅ 77% of Americans are estimated to tune in to Super Bowl LVIII. ✅ Total spending by American consumers on the Super Bowl is estimated to reach about $17.3 billion, with 80% dedicated to food and beverage. ✅ The average household is estimated to spend $86.04 on gameday essentials. ✅ Super Bowl LVIII is expected to bring an additional estimated 150,000 people to Las Vegas. ✅ During Super Bowl weekend in Arizona, hotels saw a 90% occupancy rate and generated over $91 million in room revenue. ✅ 200,000 passengers traveled through Sky Harbor International Airport the Monday after the Super Bowl, marking the single busiest day in the airport’s history. ✅ The Super Bowl drives beer sales about 20% above average nationally. Retailers in San Francisco and Kansas City can expect a 10-20% increase in beer sales during the Super Bowl. ✅ Wings, pizza, salsa, dips, and spreads are top items for Super Bowl watch parties. ✅ 11.2 million pounds of potato chips are expected to be consumed during the game. As you can see, the Super Bowl is clearly a money-printing machine for many small businesses who know how to capitalize on it. However, to capitalize successfully on it, good forecasting and planning are required to make sure that you are generating profit and not just revenue. For example, some areas that small businesses should be forecasting and planning on are: 💡Pricing 💡Cost control 💡Inventory management 💡Marketing ROI, and 💡Customer retention What strategies do you think small businesses can implement to effectively capitalize on events like the Super Bowl and ensure profitability? Share your insights and experiences in the comments below! #SuperBowl #SmallBusiness #Profitability

No need to wait! Delighted to say that Captain Morgan (GB's number 1 rum brand) (1) and Pepsi MAX (most popular zero-sugar cola) (2) are live with our new GB partnership and premixed drink which is available to retailers from today and will be on shelves for consumers in the coming weeks. The new premixed drink perfectly balances the deliciously smooth flavours of Captain Morgan Original Spiced Gold rum-based spirit drink with the bold flavour of Pepsi MAX to deliver one epic taste.  Two great brands joining forces to create a new RTD with epic taste credentials that’s available now! Huge thanks to all the teams involved in this partnership for their hard work and dedication over the last six months. It's not everyday you get to bring together two iconic brands in one innovation - but we did it, and it's finally here! It has been an absolutely wonderful experience to be part of such a dedicated and talented team at Diageo on this innovation Lauren Bailie, María Fernanda Garcia, Eleanor Morgan, Siobhán Hamilton, Samori Gambrah, Chantelle Hunt, Andrew Davis, Hannah Rogers, Elisa Bracco, Violeta Andreeva, Emma Hopkins, And I am thankful for the opportunity to collaborate with our innovative colleagues at Pepsi Naseeb Puri, Michael Castellon, Katherine Wilkins, Neil Ronson, Bulletproof Watch this space. It’s going to be epic! Drink responsibly. DRINKiQ.com #TwoGreatsforOneEpicTaste 1 CGA & NIELSEN (Total trade) data 29.01.23-27.01.24 2 Nielsen Scantrack, Total Coverage GB Retail, Value YTD August 2024

Most people think the Super Bowl is a “beer” event. But they’re wrong. It’s about Hard Seltzers and consumption away-from-home. Hard Seltzer consumption isn’t a trend. It’s a market shift which has completely upended the On-Premise world. (bars & restaurants & stadiums) // Here’s why // In On-Premise places Hard Seltzers are the biggest sales growth category for total alcohol sales on Sundays during the NFL season versus sales during non-NFL Sundays. and it’s not even close: 🍍Hard Seltzers → 47% increase vs 🍷Red Wine → 23% increase vs 🥃Whiskey → 20% increase vs 🍺Beer → only a 14% increase This volume of sales means make or break for brands & wholesalers. Historically, most Hard Seltzer brands have focused on Owning the retail (off-premise) space: Towering case-stacks of product Eye-catching displays & signs In the On-premise world? It’s all about: 💲Tap Handles 💲Beer Menus 💲Coolers // What Should Seltzer Brands + Wholesalers Do? // Look at your local pub or bar/grill menus It’s the wild-wild west out there. Outdated & faded menus that usually don’t match what’s On Tap Or even reflect the Hard Seltzer selection available. There’s tons of opportunity to own an unfair share. It’s the goldrush in the Bev-Alc market… Don’t miss it. P.S. If you watch football, enjoy the big game this weekend! #bws #superbowl #imagerecognition

Awesome! Plain and simple.

So many brands feel the need to add to their marketing mix to make an impact. Sometimes all they really need is to make better use of the assets they already have. I love this effort from the Molson Coors Beverage Company that takes an inherent truth about a category where they've invested heavily and leans into it, driving value for the sport, its players, and its fans. Not only is it a genuine display of support for the players vs. being just another logo on a jersey, but it is also memorable and impactful in a way that pops in a crowded space. So, before you jump into adding more to your marketing mix, I encourage you to evaluate the assets you have and make sure that how you're showing up is driving both brand values and consumer value. #marketing #marketingstrategy #creativity #sportsmarketing #womenssports #beer

Retail placement is calculated, backed by data that many, including myself, may or may not totally understand. Pairing complementary products in close proximity is something I can understand wholly. I wanted to share this fantastic placement of one of the latest releases by Sazerac Company and their Traveller Whiskey by Chris Stapleton. I live in Louisiana so it is a special case for liquor and spirits, where it is available in retail from Walgreens to Total Wine & More and many retail locations in between. This particular placement was at Rouses Markets and it struck me as genius and unique. Pairing a great whiskey or bourbon with a premium steak is, well.... perfection! Well done to the Sazerac team and the local distributor for this smart placement! Side note, if you haven't tried the new Traveller Whiskey, I fully recommend it. Not to mention, if I am going to have a glass of a celebrity backed whiskey, Chris Stapleton would be at the top of the list! #LFGEAUX #brandplacement #retail #shoppingexperience #experientialmarketing

Solid session with real questions with small and medium sized wine, beer and spirits brands on sales and distribution.

No need to wait! Delighted to reveal that Captain Morgan (GB's No.1 rum brand) (1) and Pepsi MAX (most popular zero-sugar cola)(2) are live with our new GB partnership and premixed drink which is available to retailers from today and will be on shelves for consumers in the coming weeks. The new premixed drink perfectly balances the deliciously smooth flavours of Captain Morgan Original Spiced Gold rum-based spirit with the bold flavour of Pepsi MAX to deliver one epic taste. Two great brands joining forces to create a new RTD with epic taste credentials that’s available now. Huge shout out to all the teams and agency partners involved in this partnership for their hard work and dedication over the last six months. Watch this space - there's so much more to come...   Drink responsibly. DRINKiQ.com #TwoGreatsforOneEpicTaste    Sources: 1 CGA & NIELSEN (Total trade) data 29.01.23-27.01.24 2 Nielsen Scantrack, Total Coverage GB Retail, Value YTD August 2024

Thanks, Ben Nussbaum, for tapping me to report on one of the most important topics in bev-alc: the dominance of the woman consumer and her power as a c-store shopper. Find the story in the August issue of NACS Magazine!

Molson Coors Beverage Company Bullish on Beer as AB InBev Cedes Market Share. Molson Coors Continues to Soar: Amidst industry shifts, Molson Coors' CEO, Gavin Hattersley, expressed confidence in the company's sustained growth during the quarterly earnings call. The maker of Coors Light saw a remarkable 9.3% net sales growth in 2023 and a 6% revenue increase compared to the previous quarter. This consistent performance has surpassed Wall Street's earnings predictions, signaling the company's ability to adapt to changing consumer preferences. What's particularly noteworthy is Molson Coors' significant increase in marketing spending by 19%, which has allowed the company to effectively capitalize on the weaker position of its rival, AB InBev. This strategic maneuver, coupled with the ballooning sales of beer brands such as Coors Light, Coors Banquet, and Miller Lite, has propelled Molson Coors to new heights in the beer market. Read the full article here: https://bit.ly/3P5iBKl #FlavorWiki #MolsonCoors #BeerMarket #ConsumerPreferences