Amit Tejani’s Post

🔹 The Rise of Corporate Influencers: A Game-Changer for Brands 🔹 Gone are the days when traditional corporate accounts were the only voice of a brand. Enter Corporate Influencers—employees who use their personal LinkedIn profiles to authentically share company stories, promote products, and foster trust. Why does this matter? ✅ Authenticity Wins: People trust people. When employees share genuine insights about their work and company culture, it resonates more than polished corporate posts. ✅ Wider Reach: A single employee post often garners more views and engagement than a company page. ✅ Humanized Branding: Corporate influencers put a face to the brand, making it relatable and approachable. Here’s why companies are embracing this trend: ✨ Gen Z Power: The younger workforce thrives on social media. They’re natural storytellers and bring fresh perspectives. ✨ Employee Advocacy: Empowering employees to share their experiences strengthens company culture and boosts recruitment efforts. 🚀 Pro Tip for Brands: Encourage your team to share their authentic voices. Provide resources, but let their creativity shine. After all, your people are your greatest asset—and now, your most valuable influencers. What’s your take on corporate influencers? Are you leveraging this trend? Share your thoughts! 💬 #CorporateInfluencers #EmployeeAdvocacy #BrandAuthenticity #SocialMediaStrategy #LinkedIn

📢 Embracing the Era of Corporate Influencers in Branding The landscape of communication in the workplace is evolving alongside a significant trend: corporate influencers. 🌍✨ Companies like #Deloitte are setting the pace by empowering their employees to be the voice of the organisation, exemplified by individuals like Lara Sophie Bothur, a dedicated corporate influencer at Deloitte, who has garnered an impressive 400 million impressions on LinkedIn. 🎯🚀 Why is this movement gaining traction? 💡 1️⃣ Authenticity Prevails: Audiences gravitate towards real individuals rather than faceless brands, finding genuine experiences and perspectives more relatable. 2️⃣ Gen Z Impact: The emphasis on transparency and personal branding by the Gen Z cohort merges professional values with authentic storytelling. 3️⃣ Scalable Engagement: Corporate influencers forge stronger relationships with stakeholders, expanding their reach and influence. For companies, the surge of corporate influencers signifies not just a passing trend but a forward-looking strategy. By empowering employees with the necessary tools, trust, and a platform to express themselves, organizations can cultivate brand loyalty while showcasing their ethos and principles. 💡 Professional Insight: If your company endorses employee advocacy, seize the opportunity! Share your expertise, narrate your professional journey, and contribute to broader dialogues. Your voice holds significance. 🌟 How do you perceive this shift towards employee-driven branding? Is this trend apparent in your industry? Share your thoughts below! ⬇️ #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #LinkedInTrends #FutureOfWork

🌟 Corporate Influencers - The New Brand Ambassadors 🌟 In the age of authenticity, who better to tell your brand’s story than the people living it every day? Enter... corporate influencers. Employees who act as the face, voice, and personality of their company. 🎯 Why it works - People trust people. Authentic content from real employees resonates more on a human level. 💡 What this means for personal branding - As professionals, our personal brands are now more critical than ever. Whether you’re an employee or a leader, showcasing your expertise, values, and unique personality can build trust and open new doors - not just for you, but for your business too. 👩💻 How to get started- 1️⃣ Be visible: Share insights, stories or lessons from your work. 2️⃣ Be authentic: People connect with real experiences. 3️⃣ Be consistent: Posting regularly builds momentum and credibility. Its a simple fact that the line between personal and corporate branding is blurring. Companies which embrace this shift by empowering employees to shine will reap the rewards of deeper audience connections and greater trust. ✨ What’s your take on corporate influencers? #PersonalBranding #CorporateInfluencers #MarketingTrends2025 #EmployeeAdvocacy

🌟 The Rise of Corporate Influencers: Transforming Workplace Advocacy 🌟 In today’s interconnected world, employees are becoming powerful ambassadors for their organizations. The idea of the corporate influencer—a professional who shares authentic stories and insights about their workplace—has gained incredible momentum. Why It’s a Game-Changer: 💡 People trust people. Personal stories resonate far more than corporate PR campaigns. 💡 When employees share their experiences, they amplify a company’s values, culture, and mission to a wider audience. How Companies Can Foster Corporate Influencers: 1️⃣ Encourage Authenticity: Create a culture where employees feel empowered to share their genuine experiences. 2️⃣ Provide Tools: Offer resources or workshops on personal branding and effective storytelling. 3️⃣ Celebrate Their Voices: Acknowledge and appreciate employees who act as brand advocates—it’s a win-win! The Future of Work: As personal branding becomes a critical skill, the line between individual and organizational success blurs. Companies that support employees in building their influence will stand out in today’s competitive landscape. ✨ When employees thrive as individuals, organizations grow as a whole. ✨ 👉 What’s your take? How can organizations support employees in becoming authentic corporate influencers? Are you using your personal brand to amplify your company’s story? Let’s discuss in the comments below! #WorkplaceCulture #PersonalBranding #EmployeeAdvocacy #FutureOfWork

Why Gen Z Corporate Influencers Are Changing the Game 💡 Have you noticed how LinkedIn is starting to feel more… personal? That’s because a new wave of corporate influencers—especially Gen Z professionals—are reshaping how companies connect with their audiences. Take Deloitte, for example. They’ve embraced this trend by hiring full-time influencers like Lara Sophie Bothur. Her posts about "tech for good" consistently outperform corporate content because people connect with authentic, human voices—not logos. This isn’t just a trend—it’s a powerful strategy. Companies are realizing that when employees share their stories, insights, and passions, it builds trust and strengthens the brand. ✨ Why this matters: It shows that storytelling drives deeper connections. It highlights the shift from corporate narratives to personal, relatable content. It reminds us that empowering employees to be authentic benefits everyone. The takeaway? Foster a culture where individuals can shine. Trust your team to represent your brand authentically. The result is stronger engagement, greater innovation, and a workplace that feels truly human. What are your thoughts on this shift? Are we moving toward a more personal, employee-driven brand strategy? #Authenticity #GenZInfluence #CorporateBranding #Leadership #Storytelling

The Rise of Corporate Influencers: A Game Changer for Brands In today’s evolving digital landscape, employees are becoming some of the most influential voices in brand storytelling. Enter the corporate influencer — a new breed of professional who leverages personal branding to amplify their company’s message. Unlike traditional influencers, corporate influencers operate from within organizations, blending their unique perspectives with their employer’s values. This approach fosters trust, authenticity, and engagement that no polished marketing campaign can replicate. Why It Matters: Authenticity Wins: People trust people more than logos. Corporate influencers bring a human face to brands. Enhanced Employer Branding: A strong personal brand often boosts the organization’s reputation in return. Audience Expansion: Employees expand the reach of corporate messaging, often to networks that traditional marketing can’t penetrate. Engagement Rates Soar: Employee posts on platforms like LinkedIn typically see higher engagement than official company posts. The Challenge: While many companies are embracing this trend, others stifle employees’ voices with overly restrictive social media policies, fearing reputational risks. Ironically, this approach can hinder innovation, limit brand visibility, and create a culture of distrust. When employees feel empowered to share their expertise and perspectives online, they become genuine advocates for their organizations. How to Strike the Balance: ✅ Craft social media guidelines that encourage creativity while maintaining professionalism. ✅ Build trust with employees by allowing them to own their personal brands. ✅ Celebrate employee contributions rather than suppress them. ✅ Offer training on how to align personal content with company values. Gen Z and Millennials, in particular, are leading this shift, proving that the intersection of personal and professional branding is not just a possibility — it’s the future. It’s time for companies to ask themselves: Are we amplifying or silencing our greatest brand advocates? #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #Leadership #DigitalTransformation #SocialMediaPolicy

Your CSMs Are Your Best Influencers—You Just Haven’t Noticed Yet. Forget flashy ads and sales pitches, when customers decide to renew, it’s not because of a company logo. It’s because of a person they trust. And that person? More often than not, it’s a Customer Success Manager (CSM). CSMs are already influencing renewal decisions, expansion deals, and advocacy. But here’s the thing, most companies don’t tap into this influence intentionally. Meanwhile, LinkedIn is buzzing about corporate influencers, with brands hiring employees specifically to boost visibility. So, why not empower your CSMs to be your most authentic brand ambassadors? Here’s how: 1. Make Sharing Second Nature Encourage CSMs to share insights, success stories, and lessons learned. Employee posts get 8x more engagement than corporate ones (LinkedIn Data), so why keep the spotlight only on marketing? 2. Turn Wins Into Stories People remember stories, not statistics. Train CSMs to craft compelling narratives about how customers solved real challenges using your solution. No fluff, just relatable, human stories. 3. Give Them a Seat at the Table CSMs are on the frontlines, yet many feel like their voice isn’t heard internally. Elevate them, feature them in webinars, invite them to strategy discussions, and showcase their expertise externally. 4. Recognize & Reward Visibility If you want CSMs to engage, make it worth their while. Celebrate their posts, highlight them in internal meetings, and show that their influence matters beyond just renewals. 5. Keep It Real Nobody wants to read another corporate-scripted LinkedIn post. Let CSMs be themselves; authentic, insightful, and even a little quirky. That’s how real connections are built. At the end of the day, people trust people. And if your CSMs are the reason customers stay, grow, and advocate, well why not amplify their voices? #CustomerSuccess #BrandInfluence #CorporateInfluencers #CustomerEngagement #B2BMarketing #ThoughtLeadership #GovSupport #CSM

The Rise of Corporate Influencers: A Gen Z Revolution in Branding Gone are the days when a corporate logo was the sole voice of a brand. Today, individual voices are louder, more authentic, and far more impactful. Enter the era of corporate influencers, where employees and professionals become the face of the company they represent. Why is this the future of branding? Authenticity Wins: People trust people. A genuine voice from within the company connects better than polished PR campaigns. Gen Z Leading the Charge: This generation values transparency and purpose-driven messaging, making them ideal for building personal brands that amplify company values. Real Engagement: Did you know employee-generated content gets 8x more engagement than posts from corporate accounts? Take the example of Lara Sophie Bothur at Deloitte, whose posts have reached 400M+ impressions! That’s the power of turning employees into influencers. What can companies do to stay ahead? 1) Invest in employee branding and training for social media. 2) Empower employees to share their authentic work-life experiences. 3) Encourage storytelling that aligns with company values while celebrating individuality. Let’s redefine how brands connect in the digital age. #CorporateInfluencers #PersonalBranding #FutureOfWork #EmployeeBranding #EmployeeAdvocacy

Yesterday, I attended the Insiders Scoop event "Can’t Make Cannes – Influencer Edition." It was a fantastic gathering for LinkedIn Marketing Insiders where we discovered the latest B2B marketing trends. 😀 Here are some key takeaways worth sharing: - Influencers, thought leaders and employee advocacy can significantly enhance your brand's visibility and credibility. 🌟 - Collaborate with industry experts and thought leaders who resonate with your target audience. 👥 - Partner with influencers for content or events that provide value. 🤝 - Gain trust through influencer reviews and endorsements. ✅ - Build authentic relationships with influencers for consistent results. 💼 - Engage thought leaders for guest speaking, content co-creation, and panel discussions to add credibility and attract a wider audience. 🎙️ - Empower your employees to be brand ambassadors: - Encourage content sharing and recognize active participants. 👏 - Nurture internal thought leaders and share employee stories. 🌟 Big thanks to Robin O Connell, Tullio Nicastro, and Regina Dowdell for the insightful panel discussion, and a big shoutout to Amanda Green for her excellent event hosting!

LinkedIn Trends to Watch in 2025 Remaining competitive in the professional landscape requires a keen eye on emerging trends that redefine our networking, communication, and development strategies. Here are the key trends making waves: 💡 Personal Branding: Professionals are showcasing their unique narratives and skills to distinguish themselves. 📖 Storytelling: Authentic narratives hold more sway than ever—connecting through stories, not just data. 🤝 Employee Advocacy: Teams are stepping up as the authentic voice of their organizations, amplifying messages genuinely. 🎙️ LinkedIn Audio Events: Real-time discussions are fostering interactive engagement opportunities. 👩💻 Corporate Influencers: Gen Z is spearheading genuine and relatable brand advocacy. As we navigate these trends, it prompts us to ponder: How can we evolve and innovate to make a lasting impact in our respective fields? Which trend speaks to you the most? Share your insights below! #LinkedInTips #PersonalBranding #Storytelling #EmployeeAdvocacy #DigitalNetworking #ProfessionalGrowth #2025Trends