Amperity’s Post

Sports marketing spend shot up in 2024. Amid soaring viewership figures for last year’s Olympic Games, worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC. But sports marketing doesn’t always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities. Interest among audiences in spots such as padel, pickleball and darts is rising — and in recent months, brand marketers have moved to get in on the game while they’re still emerging. #sportsmarketing

As usual, at the end of the year, read many recaps and 2025 expectations in sports marketing trends, and wanted to share one I particularly liked: Digiday explores why top marketing heads should look into smaller sports and teams, how 2025 will be an year of niche sports marketing, and how the executives who target and successfully activate specific sports communities will be winners of of the year. Have a read if you are interested in #SportsBusiness and #SportsMarketing

Beyond the Big Leagues: Niche Sports Are the Next Big Thing in Downturn Marketing Chasing sports audiences in a downturn? Smart brands are ditching the usual suspects (NFL, NBA) and diving into the world of padel, pickleball, and even darts! This latest article explores this exciting shift: Why niche sports are gaining traction: Discover how rising viewership and a younger, more engaged audience are making these sports increasingly attractive to marketers. Real-world examples: See how brands like Best Buy and Target are capitalizing on this trend with innovative sponsorships. The future of sports marketing: Explore the rise of streaming, the impact of emerging technologies, and the potential for significant ROI. Ready to learn more? Click the link! https://lnkd.in/gRmhKr5i What are your thoughts? Do you think niche sports marketing will continue to grow downturned markets? Share your predictions and insights in the comments below! #sportsmarketing #marketingtrends #nichesports #advertising #innovation

Social Media Strategies for Sports Teams & Leagues As we navigate the post-COVID-19 world, sports marketing is undergoing a significant transformation, adapting to the new norms where social media platforms play a pivotal role in engaging with fans. With over 3.6 billion individuals interacting on social media today, a number projected to rise to 4.5 billion by 2025, the realm of sports marketing has found a vast playground to expand fandom and strengthen the bond between sports brands and their supporters. Current Trends Shaping Sports Social Media Strategy: Advocacy Marketing: Athletes are leveraging their social media presence, acting as powerful brand advocates. Their ability to connect with fans and share relatable content helps in building trust and deepening connections. Fostering Fan Rapport: Engaging directly with fans via platforms like Instagram Live and Facebook Live helps in maintaining a year-round relationship with the community. This direct interaction encourages user-generated content, enhancing engagement and driving ticket sales. Offering Giveaways: This tactic is being used to boost brand awareness, create engagement, and draw attention during and outside the sports seasons, showing that marketing efforts extend beyond just game days. As sports brands strive to fill stadiums and engage with robust social fan communities, these trends highlight the evolving landscape of sports marketing. By harnessing the power of social media, sports organizations are not only aiming to renew interest among fans but are also setting the stage for a more connected and interactive future in sports fandom. [Reference Link](https://lnkd.in/ewyVVvqz) Catch Every Moment with @Cricket Ottawa #CricketOttawa #Sports #Branding #SocialMediaTips

Empowering Sports Teams and Leagues: Our Digital Expertise in Action Our team of experienced sports marketing professionals possesses a deep understanding of the industry's unique aspects. We stay abreast of the latest trends and technologies to deliver innovative, data-driven solutions that maximize results. Website development: We design and build custom websites that seamlessly integrate with your existing systems, providing a user-friendly experience for fans and league administrators alike. Social media marketing: Our expert social media managers create engaging content, manage your accounts, and foster a vibrant online community that drives fan loyalty. Content creation: We craft compelling written, visual, and audio content that resonates with your target audience, establishing your organization as a thought leader. Digital advertising: We utilize targeted advertising campaigns to reach your desired audience, increasing your visibility and driving traffic to your website and social media channels. Our Approach: Collaborative and Results-Driven: We work closely with our clients to develop a customized digital strategy that aligns with their specific goals. Our collaborative approach ensures that we deliver solutions that are tailored to your unique needs and exceed your expectations. The Future of Sports Media: Embracing Innovation: The sports media landscape is constantly evolving, and we are at the forefront of innovation. We are continually exploring new technologies and platforms to stay ahead of the curve and deliver cutting-edge solutions that empower our clients to achieve success. At Cricket Ottawa, we are passionate about helping sports teams and leagues reach their full potential in the digital arena. Our expertise, commitment to innovation, and results-driven approach make us the ideal partner for organizations seeking to harness the power of digital media. Let us help you unlock your brand's potential and elevate your fan engagement experience. Catch Every Moment with @Cricket Ottawa #DigitalStrategyForVictory #EmpoweringTheGame #SportsMediaRevolution #CricketOttawa @MazharChoudhry @UmeZainab @maarijtahir @MishrazAhmedTahir @AtifTahir @aqsaafzal @rabelk

Get ready to score big this summer with your sports marketing strategy! 🏆 With the excitement of the summer sports season approaching, it's prime time to take your game to the next level. This week, I was inspired by the #londonmarathon to deep-dive into what it takes to drive long-term brand-building potential in sports. Last year, System1 teamed up with Fuse to dissect 170 sports sponsorship assets. Through in-depth analysis, we uncovered invaluable insights on how brands can maximise both short-term and long-term commercial impact in sports advertising. 🔬 Our findings were crystal clear - sports marketing isn't just a contender, it's a champion! Whether reaching a nationally representative audience or engaging passionate sports fans, the potential for success in sports advertising rivals the best in the world. 📈 Armed with these insights, it's time to craft winning strategies that resonate with your audience and drive impactful results. From leveraging key partnerships to crafting compelling campaigns, now is your chance to shine in the competitive arena of sports marketing. 🏅 Discover three actionable strategies to elevate your sports marketing campaign in the link below. Read on to unlock the keys to success: https://lnkd.in/eVYwKJzg #sportsmarketing #advertising #marketing Andrew Tindall Alex Charkham Chiara Manco Jess M. Freddie Laughton

Powerful business-driving insights…

I had the pleasure of attending the Mumbrella Sports Marketing Summit last month, it was a fantastic day filled with insightful presentations and great conversations ⚽️. I've pulled together a short blog highlighting my key takeaways from the day. Grab a cuppa ☕️ and have a read 📖. https://lnkd.in/g8rDmG62 #SportsMarketing #MarketingSummit #MarketingInsights #IndustryTrends #DigitalMarketing

Manchester United’s Director of Marketing Matt McKie speaks to Campaign Middle East about the growing potential for sports marketing in the Middle East ahead of his keynote speech at the highly anticipated Athar Festival. Matt McKie said, “Marketers can sometimes slip into a space where they stop focusing on their audience, and instead focus on optimising content to drive the highest reach based on the algorithms of each social channel, or by leveraging the latest trending topic. Yes, this can drive some short-term impact, but the path to capturing attention and creating advocacy is to truly understand your audience, which can be challenging in sports as fan sentiment changes very quickly.” He added, “As such, I’m a big believer in creating fan advisory panels that represent a diverse mix of your audience base, as it’s the best path to understanding your fans on an ongoing basis, and it enables teams to remain agile in how to meet their needs." Click the link below to read the full article. #SportsMarketing #Football #ConsumerBehaviour #FanPanels #Revenue #ContextualMarketing #LocalCulture

This week, Research Director Laura Allen shared insights from our recent Sports Insights report with AdNews Australia. Laura highlights the untapped potential of grassroots sports for brands seeking to build genuine connections with regional audiences. Lisa Levesque, Sam Westaway, Sally Roscholler