Amy Gough’s Post

Proving impact from social media efforts can be one of the trickiest topics to handle in destination board meetings. No matter how beautiful and engaging (and even viral!) social content is, it's difficult to get travelers out of the "Dream" phase and into the "Planning" and "Booking" phase. This is one of the many reasons Wander launched Interactive Itineraries. By combining Wander with Manychat, travelers can now instantly start planning a trip to the places they see on social media. Stay tuned for another big announcement next month 🤓 #destinationmarketing #tourism

Social media is a vital marketing tool for all tourism businesses, and understanding the latest trends is essential for making social media work for you. Tourism Review has written a top five trends on social media for 2024, which are: · Internet users want authentic and embodied content. · Community engagement shifts to private conversations. · LinkedIn, essential, becomes an excellent B2C channel. · Generative AI, the new El Dorado · Ad activation is inevitable. https://buff.ly/3UVikh5 Social media is playing an increasingly important role in tourism marketing, especially in pre-travel research and sharing experiences and memories whilst travelling. This is why having a robust social media strategy is vital. Are you dedicating more resources to social media this year? Which channels do you think work best for the tourism sector? Do you follow all of the Tourism Society's social media channels? #socialmedia #socialmediatrends2024 #tourismpromotion #tourismmarketing

Tourism ranks as one of the top interests among VK users, making it a fertile ground for strategic brand promotions. Our latest article showcases the top VK travel bloggers who are not just influential but also offer an authentic glimpse into the vibrant travel global scene. These bloggers have mastered the art of integrating advertisements seamlessly into their content, providing real value to their followers while enhancing brand visibility. Dive into the realm of possibilities with VK travel communities. Brands can leverage this vibrant platform to reach enthusiastic travelers ready to explore new destinations. Read the full article here https://goo.su/92JhJG and start transforming your marketing strategy today! #VKontakte #TravelInfluencers #BrandEngagement #Russia #InfluencerMarketing #TravelandTourism

Attract More Travelers with Powerful Digital Marketing! Feeling lost in the crowded travel market? Don't let your business fade into the background! We specialize in helping tours & travel businesses to: ✅Expand their reach to a global audience of wanderlust enthusiasts. ✅Craft compelling content that showcases the essence of their unique tours. ✅Drive traffic and boost bookings with targeted, data-driven campaigns. Stop struggling to stand out! COMMENT DOWN BELOW to claim your free consultation today and discover how we can elevate your travel business online. #DigitalMarketing #TravelMarketing #ToursAndTravel #GrowYourBusiness

How will Instagram Reels' big algorithm update impact travel and tourism? 👀 Here's what you need to know! #travelmarketing #destinationmarketing #travelandtourism #instagram #instagramnews #instagramreels #socialmediamarketing #ugcmarketing

An intriguing paradox in the tourism industry. They're flush with engaging content, yet the majority seems to shy away from social media. Interesting, isn't it? Social media provides a stage for businesses to interact directly with their customers. For tourism entities, this could mean literally putting the world's beauty at prospective clients' fingertips. Yet, my observation leads me to believe it's still unchartered territory for many. Factors? Perhaps the rapid pace of digital evolution, lack of know-how, or fear of negative reviews and feedback. However, ignoring this powerful tool can prove costly. In the digital era, social media isn't just an option; it's a necessity. Tourism industry peers, can we hear from you? What's holding you back? Share your thoughts #tourismindustry #socialmedia #mythbuster #digitalmarketing #travelindustr #tourismindustry #socialmedia #mythbuster #digitalmarketing #travelindustry

In the digital era, social media plays a pivotal role in marketing for any tourism business, be it accommodation, attractions, or experiences. It’s a tool that enables you to stay competitive in the market, interact with your customers, showcase your offerings, keep your customers updated, and attract new customers. However, it’s just one more task on the extensive list of running an effective tourism business.  In this article, I present six compelling reasons why outsourcing your social media is a strategic move. https://lnkd.in/ekHdMSym #socialmedia #digitalmarketing #tourismmarketing #digitalmarketinginstitute

📣Unlocking Chinese Travellers' Travelling Behaviour🚀 Are you ready to seize the booming tourism market of Chinese visitors in Hong Kong? In the fiercely competitive landscape of Chinese tourist marketing, leveraging mainstream Chinese social media platforms such as Red Book and TikTok is crucial to tap into the vast Chinese tourist community. However, it's essential to understand that converting actual passenger traffic into a successful China marketing campaign requires a deep understanding of travel behaviour patterns. 3 Key Takeaways🔑 📈 Evolving Travel Patterns  Understand the up-to-date travelling trends and meet the evolving needs and preference of Chinese travellers. 🌍 Seamless Travel Experience  From pre-trip planning to in-trip travelling and post-trip engagement, understand how to create a hassle free travel experience and offer tailored offers based on individual travelling preferences. 📱 Mobile Optimisation  Gain valuable insights into the most effective multi-channel marketing strategies tailored for different ports of Chinese travellers. By leveraging these insights, brands can unlock the potential of the Chinese tourism market in Hong Kong and effectively engage with Chinese travellers. Understanding their preferences and behaviours enable brands to provide tailored experiences and marketing campaigns that resonate with this valuable audience. Don't miss out on valuable insights to take your campaigns to new heights! 💡 https://lnkd.in/gsaFj8wA #ChineseTravelBehavior #HongKongTourism #EvolvingTravelPatterns #SeamlessTravelExperience #MobileOptimization

Discover the power of O&O ads in transforming your tourism marketing strategy! Download our infographic to learn how you can attract more visitors. 🏖️ https://hubs.la/Q02y13D30 #McClatchy #TourismMarketing #DigitalAds

🚀Exciting Announcement! 🚀 Join us at the forefront of digital travel marketing! 📆 Save the Date: September 26th, 2024 📍 Central London We're thrilled to unveil a pivotal session at the Digital Travel Marketing Conference - "Social Media: Content, Channels, Trends" - a dynamic Q&A panel that delves deep into the ever-evolving landscape of social media in travel marketing! Our expert panelists will decode the secrets behind crafting compelling content, leveraging diverse channels, and staying ahead of the latest trends to captivate audiences and drive engagement in the digital realm. Key highlights include: 🔎 Insider insights into crafting impactful social media content. 📈 Strategies for maximizing reach across various channels. 📱 Exploration of emerging trends shaping the future of social media in travel. 🤝 Interactive Q&A session with industry leaders. Don't miss this exclusive opportunity to gain invaluable knowledge, network with like-minded professionals, and chart the course for your brand's social media success in the dynamic world of travel marketing! Stay tuned for speaker announcements and more exciting updates. #DigitalTravel #SocialMediaMarketing #ContentCreation #Trends #MarketingConference #LondonEvents