Brands can’t tap into culture without tapping into communities And this report from Brands&Culture is a great example of the brands that are winning big with that mentality #culture #communities
Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below) In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. See what you think. We’d ❤️ any feedback from you, the B&C Community. P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶 And that gaming and grub should be an entire new Lions category? 🎮 🍲 Charlotte Williams Michelle Graves Vanessa Sawyerr Josephine Andrews Mark St. Andrew #CMOs #Creativity #Culture #BrandsnCulture #CannesLions