Andrew Essex’s Post

At POSSIBLE 2024, Andrew Essex (Senior Managing Partner, Tata Consultancy Services) and Almar Latour (Publisher, The Wall Street Journal & CEO, Dow Jones) had a candid and impactful conversation about delivering reliable and trustworthy content in an ever-changing complex media landscape. With the help of #AI, we’ve mined five key insights from this engaging session! Read them all here 👉  https://ow.ly/JgHA50TftbY #POSSIBLE2024 #Media #Trust #Reliability

Bridging the Gap Between Marketing and Technology: exploring the CMO & CIO Collaboration Blueprint at the IRG Cannes Summit 2024 with Jonathan Halvorson, MBA, Tiffani Sossei, Andrew Essex, and Mariana Peneva In today's fast-evolving business landscape, the fusion of Marketing and Technology realms is not just beneficial but essential. At the IRG we've been diving deep into this topic together with our partner Tata Consultancy Services The secret sauce to unleashing exceptional collaboration between Marketing and IT lies in a mutual comprehension of each domain's intricacies and dynamics. As we navigate the complexities of the Martech space, it's imperative for CMOs and CIOs to be on the same wavelength, understanding each other's needs and challenges. This synergy begins with both parties jointly engaging in not just internal meetings but also external events. Such initiatives not only cement their partnership but also set a remarkable example of collaborative importance to both their teams and the wider industry. With the Martech landscape more crowded than ever, prioritization becomes critical. It's essential to maintain a laser focus on the top three priorities, ensuring efforts are not diluted across too many fronts. Learning to say no, and the willingness to discontinue projects that no longer align with strategic goals, though difficult, is pivotal for sustained success and innovation. This approach not only enhances the efficiency and effectiveness of both departments but also propels the organization towards achieving its overarching goals in a more cohesive and strategic manner. #IRG #humanizedgrowth #CMO #Cannes #CMOCIOCollaboration #MarketingTechnology #StrategicPrioritization #InnovationLeadership #DigitalTransformation Marc de Swaan Arons Frank van den Driest Pics by Sandy Reitsma

The first episode of the At Large podcast is live, and our esteemed guest is Eric Ryan. “Good artists copy, great artists steal.” Eric is the ideal guest for the first episode of At Large. An advertising creative turned entrepreneur, Eric founded method products pbc, OLLY PBC, and a number of other businesses over the course of his career as a serial entrepreneur. Beyond making products that are pretty to look at and delightful to interact with, his businesses have collectively reached many hundreds of millions in annual revenue and become career development platforms for next generation consumer business leaders. Eric imparts wisdom on how he does it in this interview steeped in his signature tone of optimism and abundance. Plus, he gives us a recipe for english muffin pizza. Listen here: https://lnkd.in/gSkiiu8h

In a world not designed with accessibility in mind, brand marketing can help lead the way in making the world a smaller, more inclusive place. As a deaf CEO, I believe deeply in inclusive community which is why I launched within Civic an accessibility practice helping brands that earnestly want to make an impact do their best work. Brands aiming to live their values and reach their full community have a moral and financial obligation to deliver, and unlock, value in the accessibility world. This community is enormous. 1 in 4 adults (27%) in the US have some type of disability and 1.3B people worldwide or 16% of the global population identifies as disabled. This community is woefully underrepresented by many leading global brands who, if at all, only narrowly target disabilities. It was a pleasure speaking with Ewan Larkin from Ad Age to discuss how Civic and I are a trusted partner for brands invested in or looking to explore these opportunities.

Day 2 of the IRG Cannes Summit 2024 was all about connecting CMOs with their peers across the C-Suite. We organized four carousels to explore and discuss the relationships between CMOs and CEOs, CSOs, CHROs, and CIOs. Marketing is perfectly suited to serve each of these functions by bringing in the external stakeholder perspective and turning it into value propositions and experiences that drive humanized growth. Thanks to the incredible panelists for sharing their wisdom and experience: Lindsay Pattison Frank van den Brink George P. Olexa Tiffani Sossei Jonathan Halvorson, MBA Andrew Essex Sunita Bangard Robert Tas Hanne Sondergaard Marissa Jarratt Sue Allchurch A social highlight was the fireside chat between the open, honest and candid Khensani Nobanda CM (SA), Marcel Marcondes, and Frank van den Driest. They discussed how their unique DNA and conscious leadership, combined with passion and ambition, helped them, their teams, and their brands create success. #IRG #humanizedgrowth #Cannes #CMO #Leadership #Marketing #BusinessGrowth Frank van den Driest Marc de Swaan Arons Eva Linderborg Mariana Peneva Leanne Rathore Aljan De Boer Meghna Jain Fleur Elverding